Unsolved GMB Local SEO question
-
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services.
This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing.
I am wondering if anyone has filled these out and if there were any noticeable results.
Any insight is appreciated
-
You should fill out the service description with information that would provide value to your customers (not just local SEO keywords stuffed in there).
However, as someone has already pointed out this may not give you a big leg up.
Could you share your business name & website and your competitor's business name & website?
If you'd like to triage it yourself, you can break down what your competitor is doing for various local SEO categories (GMB Optimization, Reviews, Posting of Updates, Photos, and Social Media).
-
-
Hi, so, yes, to improve your company's local SEO, you will need to fully fill out the Google My Business page.
-
Good morning! And very good question. Definitely do add a list of your relevant services (not just a list of keywords) to the services section of your Google Business Profile. However, doing so is unlikely to impact your rank much, or that of your competitor. To find out why your competitor is smoking you, I would recommend you do a full competitive audit. Let me give you a link here with instructions of how you can do so:
https://moz.com/local-seo-guide/assessing-demand-analyzing-marketsGo to the section of this page near the bottom, entitled: Finally, assess the strengths of the top competitors in each market
Follow the instructions in that section, using the free spreadsheet it contains, for comparing your business to a competitor. This should help you identify factors which are likely to be giving them higher visibility. Hope this helps!
-
Moving this over to our Local SEO category!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Blog archive pages in Craw Error Report
Hi there, I'm new to MOZ Pro and have a question. My scan shows Archive pages as having crawl issues, but this is because Yoast is set up to block robots on these pages. Should I be allowing search engines to crawl these pages, or am I fine to leave them as I have it set up already? Any advice is greatly appreciated.
Moz Pro | | mhenshall
Marc0 -
Unsolved How to check the Domain Age?
Check the Domain Age on THE SEO TOOLS KING
Moz Tools | | seotoolsking
Get Free seo tools only on THE SEO TOOLS KING4 -
Rankings preferring English URL above local URL
We've recently had a redesign for our website and it has influenced our rankings a little bit. However, what I mainly noticed is that for some keywords in MOZ the English URL is looked at in terms of ranking, instead of the local URL. It used to be just the local URL ranking, even for keywords that are more English oriented, and I'm wondering if that might be hurting our rankings. And more importantly, why it's happening. An example of a page where it's happening is: https://www.bluebillywig.com/online-video-platform/
Local SEO | | Billywig0 -
Internation SEO question
I have a domain in the UK with ccTLD ending in ac.uk our website is www,metfilmschool.ac.uk and it ranks really well in the UK, we also own metfilmschools.com and we want to improve our SEO in the USA? Should I use the ccTDL domain and create a subdomain or should I use the .com domain? Also. because both sites are in English what are the best practices not to duplicate content and avoid being penalized by Google? Thanks Cassio
Local SEO | | cptrevisani0 -
Local SEO in business acquisition context
Hi everyone, I have a client who just acquired 4 business. Basically, the 4 compagnies will stop existing and my client will integrate the production at his own adress under his compagny name. My issue here is that my client wants to know what is the best solution for his local results. The 4 compagnies still have a website that present the new business name will a CTA redirecting to the new website. Their GMB account are still active. I was about to delete the 4 GMB accounts so when a customer do a brand research, the organic result will show the old business website that will present the new business with a CTA on the website. My thinking is that since the old and the new compagny will compete on the same keyword since they are in the same industry, I don't want the old compagny to be in competition with the compagny of my clients. Is there a better solution that could benefit the local SEO ? Thanks y'all !
Local SEO | | alexrbrg1 -
Rank Locally and Globally (or at least Nationally)
I work with an interior design whom I've persuaded to purchase a virtual street address in the town she wanted to work in years ago. She has a Skokie, IL business address that has been claimed and confirmed across the internet. Now, she is growing and wants her new website to not only be optimized for the more affluent areas of Chicago but she also would like to gain Global notice, (I'd settle for National). My problems: She doesn't want to purchase a street address in Chicago because it is a pain to go get her mail. What do I do about all her directory listings and review sites that have her located in Skokie if I can persuade her to get a Chicago address? Do I leave the Skokie address and add more content targeting keyword phrases with Chicago? What should be my initial focus here? I feel it is a smaller target and less competition to go after Chicago but she wants to start spreading her wings and work all over the world. Help!!
Local SEO | | JanetJ0 -
How to promote a local SEO/Web design company via a blog (mainly blogging) and social media?
Hello, What is possible as far as promoting a local SEO and Web Design Company with a blog? I'm offering simple web design, both informational and product based, as well as SEO for existing informational and product-based companies here in Boise, Idaho. At first it won't be face to face so there's no local SEO. I honestly don't like to sell. I've done it for years and I'd like to spend my time blogging (mainly blogging), doing social media, and volunteering. How can I use this approach to get a beginning agency off the ground? Please don't tell me to go push my services. I'd like to get my company off the ground through avenues that have integrity to me. How do I do this? Feel free to include articles and videos in your response if appropriate. Thank you.
Local SEO | | BobGW0 -
Dynamic websites & SEO
Hello Mozzers, I would love some advise from some seasoned SEO people PLEASE. The company I work for are replacing their static website for a new dynamic website which affectedly serves blocks of generic content based on the users activity. Currently we rank really well, especially for local long tail terms - however I am very unsure and apprehensive as to how this new approach will affect our rankings. Can Google index content pulled together on the "fly"? Can anyone recommend an article, website, white paper - explaining how to limit the change to SEO? Kind regards Ben
Local SEO | | Bendall0