undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Track AI Overviews in Keyword Research
    Moz Pro

    Track AI Overviews in Keyword Research

    Try it free!
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Local SEO
  4. Local SEO Website Structure.

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Local SEO Website Structure.

Local SEO
2
4
1.6k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • sfrediktru8
    sfrediktru8 last edited by Jun 6, 2016, 8:43 AM

    Hi everyone,

    This might be quite a long post so please bear with me.

    I am currently rebuilding my website.  My previous website was built by a web designer and was very basic.  5 page html site consisting of home, services, gallery, testimonials, contact pages.  None of them were great - thin content, not optimised as well as could be - no h1's etc.

    To be fair I knew nothing about websites and didn't bother much with the site.  As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site.

    A few years down the line and I have realised I need the website to be working for me as opposed to alongside me.  I am building it myself via wordpress as web designer didn't want to work in wordpress.  I have done my keyword research and I'm working on pages as we speak.

    Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing.  With my services page appearing directly underneath in 7 for the same keyword.

    I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url.

    Now for my questions...
    My 2nd keyword based on volume is driveway cleaning.  How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page?

    I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc.   As I am building new pages for each service with location built in, where does this leave my homepage?  Should I be targeting keywords for this page?  It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic.  But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service.  And when I start using Adwords I will have a specific landing page for each service.

    Any advice would be appreciated.

    Thanks

    1 Reply Last reply Reply Quote 0
    • MiriamEllis
      MiriamEllis Subject Expert last edited by Jun 7, 2016, 5:42 PM Jun 7, 2016, 5:41 PM

      Hey There!
      If you're just offering 1 service in 1 city, I do not see the point of having a 'driveway cleaning' page and a 'driveway cleaning glasgow' page. Rather, I'd make the homepage strong about your customers + city + service and then I'd build out content about various aspects of driveway cleaning that would also mention your geography. I'd fire up something like http://answerthepublic.com/seeds/290501 and start developing additional pages like:

      Should you use caustic soda for driveway cleaning?

      Should driveways be cleaned with chlorine?

      The pros and cons of pressure washing driveways.

      Research both via online tools and direct interviews with your customers + staff to discovers what common customer questions are and start developing the best content in your city around these topics.

      Highlight your trust metrics via testimonials, reviews and guarantees. Show your before-and-after work. Seek out opportunities for community involvement and publicize them.

      With just one service in one city, you'll have to take a granular approach to grow beyond being a 5 page website to being the most informative and useful local brand. Hope these ideas get you going.

      1 Reply Last reply Reply Quote 0
      • sfrediktru8
        sfrediktru8 @MiriamEllis last edited by Jun 7, 2016, 4:04 AM Jun 7, 2016, 4:04 AM

        Hey Miriam,

        Thanks for your response.  As I don't offer lots of services/locations and I'm confident I can produce unique content for these pages so my preference would be for keywords+city.

        So as I stated in my original post my 2 main search terms based on volume are:
        Driveway Cleaning Glasgow - which will be directed to my /driveway-cleaning-glasgow/ page.
        Driveway Cleaning -  I'm not sure if this needs a page of it's own or if it will be covered by the above page as it contains the keywords and as I only operate in this city so this is my local  location?

        What do I do with the homepage?  Is it a general overview with links to service pages?  Reason I ask is I have looked at a competitors website - 1 of only a few decent sites.  They have a very general homepage with specific landing pages yet I was surprised to find that 8 keywords ranked (1-3) to their homepage despite having landing pages for these keywords.

        Thanks

        1 Reply Last reply Reply Quote 0
        • MiriamEllis
          MiriamEllis Subject Expert last edited by Jun 6, 2016, 5:42 PM Jun 6, 2016, 5:42 PM

          Hey There!

          Kudos to you for revisiting how important a well-optimized web presence can be for any local business. You have 2 options here, in terms of site structure:

          1. Build a unique page for each service you offer, optimized for that service + build a unique page for each city you serve.

          or

          1. Build pages for each possible combo of keywords+city

          Unless you have really considerable resources, approach number 1 is typically best. I'd like to point you to 2 resources here on Moz that should be a big help both with structure and landing pages:

          Check out the big graphic at the beginning of this post: https://moz.com/blog/local-seo-checklist

          Then, check out this article on landing pages: https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

          Hope these will get you going with your strategy!

          sfrediktru8 1 Reply Last reply Jun 7, 2016, 4:04 AM Reply Quote 2
          • 1 / 1
          1 out of 4
          • First post
            1/4
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • everysecond

            What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?

            local seo local ranking factors service pages content optimization service based website

            Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.

            Local SEO | Aug 6, 2024, 12:07 PM | everysecond
            0
          • zlbvasgabc

            SEO PROBLEM

            seo

            HOW TO IMPROVE MY GOOGLE ANALYTICS SCORE?

            Local SEO | Jun 23, 2024, 10:21 AM | zlbvasgabc
            4
          • Billywig

            English pages given preference over local language

            seo seo rankings rankings google

            We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".

            Local SEO | Feb 15, 2024, 4:56 AM | Billywig
            0
          • hopseq

            How to speed a website which government demands a popup of age restriction to display

            Hi team, Im running a website, which is related to Online Vape shop and I have some confusion regarding the core web vital algorithm.  However, the Government of the USA is very strict for this kind of topic and we should have to display the age restriction popup for those new users who enter the website: https://ashvapesmoke.com/ Can anyone tell me how to speed up the website, as if the website has this kind of popup mandatory guidelines from the government.  Google is launching a new core update related to speed in the may 2021 right? So if we add this kind of banner popup and all In the website, how we can get away from the issues. Please clarify to me, anyone, ASAP.

            Local SEO | Aug 10, 2024, 8:22 AM | hopseq
            0
          • SeobyKP

            Is there a way to get a list of urls on the website?

            For example, www.laskeimages.com Outside of Google Search Console, is there another way?

            Local SEO | Dec 30, 2019, 4:52 PM | SeobyKP
            0
          • burnseo

            Local Search - Google Mobile Results (Web&App)

            Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before? This is a location that recently opened to the public. The concern is around mobile web and app results. I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.

            Local SEO | Sep 14, 2015, 6:13 PM | burnseo
            0
          • AL123al

            Two websites, same business name, same NAP

            Hi, A client of mine offers loft conversions and wants to make a go of it. So he has a website dedicated to loft conversions. He is also a joiner/carpenter and has another old website which offers general joinery work and insurance work. Both websites have the same business name and same address and phone number. There is only one Google place page for the loft conversions website. The loft conversions website is not ranking as well as we would like locally. Could it be due to the same NAP? What are the best options? Redirect the old website to the loft conversions one (he might not like that idea) Change the address and phone number on one website?(and all subsequent citations?) Would love some help on this!

            Local SEO | Aug 28, 2015, 4:07 PM | AL123al
            0
          • maryk92

            2 websites or one .ca and .com

            Hi I have a client with a lighting business in Canada but ship to all US- they have ecommerce web site .ca and .com the .ca has always brought more traffic. (they have a store in Canada) they are now redoing the site and trying to decide should they have just one site and the other redirected to it or should they have two and which one the main one- they would like to sell to the us but are obviously stronger in Canada- don't want to lose on both sides.. Appreciate any help!

            Local SEO | Apr 1, 2014, 6:02 PM | maryk92
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.