How to boost the number of visitors to a specific page
-
Hello,
Payday loan consolidation, debt settlement, credit card settlement, and debt consolidation are just a few of the pages I have. While walking through the search console dashboard, I noticed that while the position is improving, but impressions and traffic are decreasing, indicating a significant disparity.
Please advise on how to resolve the issue.
-
@HayleyBowyer You can submit your internal pages to the directories on the free, paid trusted, and niche directory list at webdirectories.info
-
@abdoselim2050 Should I change the Payday loan consolidation URL like others are representing them in SERP? [ link ]
IF yes, does it help to be on the first page of Google SERP?
-
Hi Mozzers,
<a>https://abydosseo.com/</a>is a close competitor of ours. They're ranking far better than us even though many of our search metrics are the same...except one! links!
To give you an idea, we've got a fairly large backlink profile for the industry with quality links.
34,981 links from 276 Root Domains = about 127 links/domain.abydos Network has 1,692,256 links from 705 root domains = about 2400 links/domain.
Surely that looks a bit black-hat right there? Is it just a matter of time until they're penalised? Perhaps they're just a bunch of domain-wide links? Thoughts would be appreciated.
-
You can advertise your page. For example, you can use Google Adwords.
-
You can boost the number of visitors to a specific page by:
Advertise.
Get Social.
Create eye-catchy Headlines.
Use eye-grabbing images.
Pay Attention to On-Page SEO.
Target Long-Tail Keywords.
Start Guest post. -
@hayleybowyer For the past 6 months, I've been trying to acquire a number one page ranking for this page with the key term "payday loan consolidation," but I'm not sure why I'm not putting it first.
Could you please look over the pages and point me in the right direction?
-
@hayleybowyer Thank you
-
@ovlg Thanks for posting to the Moz SEO Forum! I'm sure others may have additional insight to share, but here are a few things that I would consider first as a way of increasing your organic click through rate.
-
First, is it possible that seasonality is at play? Perhaps there are certain parts of the year where those target keywords become less competitive and position improves, but that also may mean that not as many people are searching those keywords. The holidays are definitely a time when we can see this happen.
-
Target less competitive, long tail keywords: these are great for bottom funnel conversions, and often have a higher rate of converting than some of the broad terms you listed above.
-
Write effective descriptions and page titles: consider testing to make sure that your page titles and descriptions are captivating to the audience. Often this can mean the difference between someone choosing to visit your site over another.
-
Lastly, I'd consider the various SERP features that show up for your target keywords. We see Google investing more and more in surfacing answers and content directly on the SERP. Identifying an area where you can show up in these features can increase the likelihood that someone will click to your site. Consider leveraging structured data in your page build to increase the chance that your site will show up.
Hope this helps!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for products that are on sale in cubic meters (m³)
Hi All, I have some products that we sale that are defined by their cubic meters (m³) Question will Google prefer a URL with /bin/3m³ or /bin/3m3 Any suggestions would be great! Obviously for cleanliness I would prefer m³ over m3 Thanks
Technical SEO | | Redooo0 -
Need some help understanding SEO - Please help before I lose [pull out] all my hair
I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
Intermediate & Advanced SEO | | nkennett
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.0 -
Static content pages ranking dropping all the time
Hello all. I have been working three months in my current job in the hotel industry. I have been publishing a lot of content to our website (mainly articles), which in general have been ranking well and really boosted our website traffic. The problem that I am facing, though, is the fact that our static pages' rankings are basically constantly dropping. Especially one of our main pages, which is this hotel page. I haven't been doing any real changes to the content, but the ranking (with keywords "hotelli helsinki" [Hotel in Helsinki in Finnish]) has plummeted from 13th position all the way down to 19th... What has been happening during these last three months is that we did change to a new domain and we have done all the redirections and also informed Google about this change through search console. I have also done some minor changes to the on-page content, such as changing the meta titles and descriptions as well as the page title and some of the text content to more natural ones instead of clumsy SEO texts and optimizing the images. This hasn't helped at all though and the rankings seem to steadily drop all the time. What would YOU do with this page? Maybe add more text content to the page to be more informative? All tips would be highly appreciated.
On-Page Optimization | | haapalatuomas0 -
Should I Be Concerned About Unnatural Links Pointing to 404 Pages?
I bought an existing domain name on Sedo sometime ago and launched a new website on it in early June this year. I noticed there are about 5 or 6 spammy links from directories that were obviously bought by the previous domain owner but they're pointing to pages that never existed on the new website. Other than that, the link profile is 100% clean and it's quite good actually, lots of links from my content being shared on social networks. So should I be worried about these links? Like a lot of webmasters, I'd like to avoid using the disavow tool, I really don't trust that thing.
Link Building | | sbrault740 -
Why does this page not rank?
Newbie here, to both SEO and SEOMOZ, but i'm quickly learning. Anyway, I just wanted some tips on how I can improve and help this page; http://www.buzzwords.ltd.uk/freelance_copywriting.htm rank for the keyword "freelance copywriting" Regards N.
Link Building | | Buzzwords0 -
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits?
Is there a way to leverage paid advertisements placed in industry specific publications to get SEO benefits? I am looking to advertise in publications like trade journals or magazines, but want to also reap SEO benefits by getting a link. So I am avoiding buying banner ads, but instead trying to find opportunities for links from editorial mentions, quality article or editorial submissions, etc. Advice on the link proposition, or best way to approach editors, please? Many of these publications are traditional print publications, and their sites are really seo'd. Thanks.
Link Building | | larahill0 -
Local Search Citation Building - 2 links on 1 page?
I have the opportunity to display information about a business on a handfull of high PR web pages (with relevant content, not directory listings). I'd like to use these listings to build local search citations and homepage authority/rank for chosen anchortext. The format allows name, address, phone number, email & url plus a description of the business (short paragraph that can contain a link) - see below. Should I link from the homepage url and body anchor text? Will search engines ignore the anchor text used in the 2nd link? Example Limited, 123 Example Road, London N12 3AA United Kingdom Tel: 020 712 3456 Email: ** hello@example.com** **Web: www.example.com ** A unique service offering special widgets to customers in the London area
Link Building | | Tman30