undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Local SEO
  4. Local Website Optimization
  5. Is Keyword Density Still Relevant?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Is Keyword Density Still Relevant?

Local Website Optimization
5
8
6.1k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • TaylorRHawkins
    TaylorRHawkins last edited by May 31, 2017, 5:20 PM

    Good afternoon everyone!

    I wanted to ask everyone here a question, one that has been being discussed around my office with a lot of different sides being taken.

    Does Keyword Density matter? If it does, what percentage do you try to have your keyword hit?

    1 Reply Last reply Reply Quote 1
    • Art_On_Web
      Art_On_Web last edited by Jan 3, 2022, 5:32 PM

      In my experience its important to mention your keyword as much as you can provided that where you write that keyword actually makes sense, ie.. it should be surrounded by relevant text. I run a shopping site and department pages with say a 500-800 word block of text which mention the key phrase maybe 5-10 times rank much better than those without.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,5 years
      • TaylorRHawkins
        TaylorRHawkins @nhhernandez last edited by Jun 1, 2017, 3:22 PM Jun 1, 2017, 3:22 PM

        This is excellent, thank you! I had no idea that mentioning a keyword 15 times in a 500-word copy is something that gets flagged by Moz.

        1 Reply Last reply Reply Quote 1
        • nhhernandez
          nhhernandez last edited by May 31, 2017, 11:20 PM May 31, 2017, 11:20 PM

          I was actually also looking for an answer to this and found threads way back 2013 with the same advice that keyword density doesn't matter. What I found using MozPro is that target keywords should be mentioned in the meta title, description, H1, URL (if possible), and at least once in the copy without breaking the keywords apart. I also found that mentioning a target keyword in a 500-word copy more than 15 times is flagged by Moz as stuffing. I just use these as a rough guide. When I'm feeling particularly worried that some keywords have been mentioned too much, I use a free keyword density analyser to see how many times they appeared and reduce if necessary (especially if the copy doesn't read too well because of too much repetitiveness). Hope this helps!

          TaylorRHawkins 1 Reply Last reply Jun 1, 2017, 3:22 PM Reply Quote 4
          • Roman-Delcarmen
            Roman-Delcarmen last edited by May 31, 2017, 7:28 PM May 31, 2017, 7:28 PM

            this a great list to keep in mind

            http://backlinko.com/google-ranking-factors

            1 Reply Last reply Reply Quote 2
            • Roman-Delcarmen
              Roman-Delcarmen last edited by May 31, 2017, 7:27 PM May 31, 2017, 7:27 PM

              Based on my experience "The Keyword Density" does not have a big impact on the rank performance of a web page.

              Don't get me wrong you need your Keyword in Title Tag, Header 1 etc. But there other factors with a better impact and more weight than "Keyword Density"

              1. Domain Age
              2. Keyword Appears in Top Level Domain
              3. Keyword As First Word in Domain
              4. Domain registration length
              5. Keyword in Subdomain Name
              6. Domain History
              7. Exact Match Domain
              8. Public vs. Private WhoIs
              9. Penalized WhoIs Owner
              10. Country TLD extension

              1 Reply Last reply Reply Quote 1
              • TaylorRHawkins
                TaylorRHawkins @Tenlo last edited by May 31, 2017, 6:47 PM May 31, 2017, 6:47 PM

                I agree with what you have to say about KW stuffing and making sure that the content on our sites are useful, well-written and purposeful. But should we avoid focusing on keyword density entirely? Even if it's just hitting a 3%-5% margin?

                1 Reply Last reply Reply Quote 1
                • Tenlo
                  Tenlo last edited by May 31, 2017, 5:59 PM May 31, 2017, 5:59 PM

                  No, you should not be stuffing KW or worried about density, make your content user friendly and useful based on the KW phrases that you want to attract visitors with.

                  TaylorRHawkins 1 Reply Last reply May 31, 2017, 6:47 PM Reply Quote 0
                  • 1 / 1
                  1 out of 8
                  • First post
                    1/8
                    Last post

                  Got a burning SEO question?

                  Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                  Start my free trial


                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • Kate_balls

                    Unsolved What are the best SEO plugins for WordPress?

                    seo audit on-page outbound links

                    Before embarking on a programming language learning journey, the first thing to think of is your motivation.

                    Local Website Optimization | Oct 8, 2024, 1:53 AM | Kate_balls
                    0
                  • whcl.ir74

                    Captcha in Serf

                    i have a problem in search engine.. look at rank 3 that is my site.. how can i solve it ? this is post link : https://whcl.ir/super-fue/ sVSxGna sVSxGna

                    Local Website Optimization | Jul 24, 2023, 5:14 PM | whcl.ir74
                    0
                  • boxinghunter

                    Which are the best off-page SEO techniques for 2020?

                    I have just published an awesome website or blog, and i really worked hard keeping everything perfect. Do you think it’s enough? Having a perfect blog, website or business is  just enough. i need readers for my blog, visitors to my website, and customers for my business. So, what to do?

                    Local Website Optimization | Jul 15, 2023, 8:22 AM | boxinghunter
                    0
                  • Lyontups

                    Should I avoid duplicate url keywords?

                    I'm curious to know Can having a keyword repeat in the URL cause any penalties ? For example xyzroofing.com xyzroofing.com/commercial-roofing xyzroofing.com/roofing-repairs My competitors with the highest rankings seem to be doing it without any trouble but I'm wondering if there is a better way. Also One of the problems I've noticed is that my /commercial-roofing page outranks my homepage for both residential and commercial search inquiries. How can this be straightened out?

                    Local Website Optimization | Feb 6, 2020, 5:23 PM | Lyontups
                    0
                  • invechseo

                    Does anyone experienced to rank a KOREAN Keyword here?

                    Hi everyone just a quick question is it working if i rank a korean keyword in google search engine?Any tip and advice on how gain more keyword for this.

                    Local Website Optimization | Jul 24, 2019, 7:30 AM | invechseo
                    0
                  • virtuance_photography

                    I want to rank a national home page for a local keyword phrase

                    Hello - We are a nationally available brand based in Denver, CO. Our home page currently ranks #8 (used to be 5) for "real estate photography in Denver" -- I want to improve this ranking, but our home page is generalized and not geared toward Denver, CO but to all of our markets. I'm trying to troubleshoot this and have a few ideas.... I would love advice on the best route, or a different route altogether: Create a Denver-specific page -- _will that page compete with my home page that is already ranked in the top ten? _ Add the keyword phrase in the image alt attribute Add keyword phrase into the content - need to make sure that viewers realize we are national I already updated the meta description to say "real estate photography in Denver and beyond"

                    Local Website Optimization | Mar 5, 2019, 5:42 PM | virtuance_photography
                    1
                  • GrouchyKids

                    Welsh Language Keyword Research

                    Helping a friend with some keyword research, their business is based in Wales. I am not a Welsh speaker, whats the best way to do Keyword Research?

                    Local Website Optimization | May 18, 2018, 8:23 AM | GrouchyKids
                    0
                  • BigChad2

                    Does having an embedded Google Map still count as a positive SEO signal?

                    I know this was true a few years ago, however is there still an advantage to having an embedded map vs. a pop up map in 2017?

                    Local Website Optimization | Aug 9, 2017, 3:04 PM | BigChad2
                    1

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.