Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. What's Causing My Extremely Low Bounce Rate

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What's Causing My Extremely Low Bounce Rate

    Reporting & Analytics
    google analytics google tag manager bounce rate
    2
    3
    3423
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • bradsimonis
      bradsimonis Subscriber last edited by

      My client's site that is reporting an under 10% bounce rate for all sources. Direct is the highest at 8%. I'm no expert in GA but wondering if there is a problem with the analytics/tag manager code on the site. I'm especially concerned about the GTM body script being in an iframe which I read could be trouble.

      <!-- Google Tag Manager (noscript) -->
      <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MWGMNW6"
      height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
      <!-- End Google Tag Manager (noscript) -->

      You can see all the source code here:
      view-source:https://nfinit.com/

      BlueprintMarketing 1 Reply Last reply Reply Quote 0
      • bradsimonis
        bradsimonis Subscriber @BlueprintMarketing last edited by

        @blueprintmarketing Thank you so much. That's what I suspected but like I said, GA/GTM is not my strong suit.

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing @bradsimonis last edited by

          @bradsimonis
          Hello okay normally one year found score drops to unrealistically low levels it is because Google analytics installed twice on the page it does this every time. It seems like you're running Google analytics through tag manager and you're also running it through Google analytics "Glogal Site Tag"

          I checked your site using the tool below
          http://www.gachecker.com/

          you have Google analytics installed twice

          gachecker

          bradsimonis 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • davidevans_seo

            Unsolved Landing pages report has no data even if I have ranking keywords and traffic

            landing pages reporting rankings google analytics

            Is there any reason my landing page report does not include data for pages? I'm sure there is organic traffic on them, and I have tracked the correct keywords. Any similar insight will be helpful.

            Moz Tools | | davidevans_seo
            0
          • peteboyd

            Unsolved Capturing Source Dynamically for UTM Parameters

            technical seo google analytics utm parameters

            Does anyone have a tutorial on how to dynamically capture the referring source to be populated in UTM parameters for Google Analytics? We want to syndicate content and be able to see all of the websites that provided referral traffic for this specific objective. We want to set a specific utm_medium and utm_campaign but have the utm_source be dynamic and capture the referring website. If we set a permanent utm_source, it would appear the same for all incoming traffic. Thanks in advance!

            Technical SEO | | peteboyd
            0
          • amanda_feagle

            What would be causing our linking domains and inbound links to decline?

            I am noticing a decline in the number of our linking domains and inbound links from month to month. It isn't drastic but looking like a trend. Any reason why this would happen? I'm not sure where to start. Thanks!

            Reporting & Analytics | | amanda_feagle
            0
          • melvinwu

            Any solution to low search traffic on weekend

            Hi. all, https://www.babyment.com is content website. our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this?  and is there a solution to this? or this is a just normal? Thank you.

            Reporting & Analytics | | melvinwu
            0
          • joe-ainswoth

            Should I use sessions or unique visitors to work out my ecommerce conversion rate?

            Hi all First question here but I've been lingering in the shadows for a while. As part of my companies digital marketing plan for the next financial year we are looking at benchmarking against certain KPIs. At the moment I simply report our conversion rate as Google Analytics displays it. I was incorrectly under the impression that it was reported as unique visits / total orders but I've now realised it's sessions / total orders. At my company we have quite a few repeat purchasers. So, is it best that we stick to the sessions / total orders conversion rate? My understanding is multiple sessions from the same visitor would all count towards this conversion rate and because we have repeat purchasers these wouldn't be captured under the unique visits / total orders method? It's almost as if every session we would have to consider that we have an opportunity to convert. The flip side of this is that on some of our higher margin products customers may visit multiple times before making a purchase. I should probably add that I'll be benchmarking data based on averages from the 1st April - 31st of March which is a financial year in the UK. The other KPI we will be benchmarking against is visitors. Should we change this to sessions if we will be benchmarking conversion rate using the sessions formula? This could help with continuity and could also help to reveal whether our planned content marketing efforts are engaging users. I hope this makes sense and thanks for reading and offering advice in advance. Joe

            Reporting & Analytics | | joe-ainswoth
            1
          • joony

            Google Analytics - Organic Search Traffic & Queries -What caused the huge difference?

            Our website traffic dropped a little bit during the last month, but it's getting better now, almost the same with previous period. But our conversion rate dropped by 50% for the last three weeks. What could cause this huge drop in conversion rate? In Google Analytics, I compared the Organic Search Traffic with previous period, the result is similar. But the Search Engine Optimization ->Queries shows that the clicks for last month is almost zero. What could be the cause of this huge differnce? e9sJNwD.png k4M8Fa5.png

            Reporting & Analytics | | joony
            0
          • VITALBGS

            Bing Won't Index Site - Help!

            For the past few weeks I’ve been trying to figure out why my client's site is not indexed on bing and yahoo search engines. My Google analytics is telling me I’m getting traffic (very little traffic) from Bing almost daily but Bing webmaster tools is telling me I’ve received no traffic and no pages have been indexed into Bing since the beginning of December. At once point I was showing ranking in Bing for only one keyword then all of a sudden none of my pages were being indexed and I now rank for nothing for that website.  From Google I’m getting over 1200 visits per month.  I have been doing everything I can to possibly find the culprit behind this issue. I feel like the issue could be a redirect problem. In webmaster tools on Bing I’ve used “Fetch as Bingbot” and every time I use it I get a Status of “Redirection limit reached.”. I also checked the CRAWL Information and it’s saying all the URL’s to the site are under 301 redirect. A month or so ago the site was completely revamped and the canonical URL was changed from non www to www. I have tried manually adding pages to be indexed multiple times and Bing will not index any of the sites pages. I  have submitted the sitemap to Bing and I am now at a loss. I don’t know what’s going on and why I can’t get the site listed on Bing. Any suggestions would be greatly appreciated. Thanks,
            Stephen

            Reporting & Analytics | | VITALBGS
            0
          • Adam-Perlman

            Conversion Rate Question: Should I Measure Visits or Unique Visits?

            When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate.  For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions.  _However, it's only 1% _if I'm determining conversion rates by visits/conversions.  _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products.  Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level.  That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam

            Reporting & Analytics | | Adam-Perlman
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.