Clever Way To Increase Organic Search Traffic To News/Magazine Websites
-
Hi fellow Mozzers...
I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News.
I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page?
They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages.
Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz
Best wishes. Many thanks for any replies in advance
Lee.
-
yes I've been requested according to increase natural inquire (SEO) traffic according to a news/magazine fashion website. All the website consists regarding is normal information articles inside a particular niche. It is also in the meanwhile listed on Google News.
I understand we may improve any on-page tactics, such so optimising the article webpages, intestinal linking, improving the navigation yet including breadcrumbs etc. But what as regards off-page?
They want us to work about inbound links in imitation of the site, which we do do because of the homepage in imitation of improve the area authority. But there may be no factor of growing back links in imitation of the single news articles, so she bear a dead brief existence span, yet are now not evergreen. Perhaps it is a proper notion in accordance with expand oneway links in conformity with the category pages? But at that place are no real key-word opportunites regarding this pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Who is correct - please help!
I have a website with a lot of product pages - often thousands of pages. As each of these pages is for a specific lease car they are often only fractionally different from other pages. The urls are too long, the H1 is often too long and the Title is often too long for "SEO best practice". And they do create duplication issues according to MOZ. Some people tell me to change them to noindex/nofollow whilst others tell me to leave them as they are as best not to hide from google crawler. Any advice will be gratefully received. Thanks for listening.
Technical SEO | | jlhitch0 -
Google search console 380,000 spam backlinks
Hi guys, I recently suffered a major negative seo attack against my site, with more than 380K spam backlinks using more than 5k domains. Because of this, I'm having serious problems tracking my site's statistics in GSC due to the limit of only 1000 query lines. Please, I need help on how I can get access to all these 5,000 domains in the search console so I can create a disavow list. Any tips on how to clean this up?
SEO Tactics | | xurupita0 -
Alternate Spelling of Brand
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"? Search Console (last 28 days) "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position Note: our domain is thequeenslace.com and I use a redirect from queenslace.com. Thanks,
Technical SEO | | pmk0
Patrick0 -
Hey Moz Community, I'm curious about the latest trends in SEO. I am sharing some insights or tips on optimizing for voice search! Apologies for the delay.
Absolutely! Optimizing for voice search is becoming increasingly important, especially when it comes to niche topics like sewing machines. If you're writing about Singer sewing machines, it's essential to consider how people might voice their queries when searching for information about these machines. Incorporate long-tail keywords and conversational phrases that sewing enthusiasts might use. In your articles about Singer sewing machines, you can provide answers to questions like 'What are the best Singer sewing machines for beginners?' or 'How do I maintain my Singer sewing machine for optimal performance?' By offering comprehensive and insightful answers, you're more likely to align with the needs of voice search users. If you're interested in exploring more about Singer sewing machines, you might find this resource helpful: Best Singer Sewing Machines. It's always great to have in-depth articles paired with valuable external sources to enhance the reader's experience. Happy sewing and optimizing!
SEO Tactics | | Uvuvvuuv0 -
Ok to have multiple domains w/ seperate websites rank for similar keywords?
Is it Ok to have multiple domains (separate website different content) rank for similar keywords? Is it 'OK' to have multiple domains in the following instance? Does Google actively discourage multiple (but completely different sites) domains from the same company appearing in the search results for the same and or similar keywords if the content is slightly different? This is where the 'main site' has the details, and you can purchase product, and the second site is a blog site only. We are creating a separate content blogsite; which would be on a second domain that will be related to one portion of content on main site. They would be linking back and forth, or maybe the blog site would just link over to the main site so they can purchase said product. This would be a similar scenario to give you an idea of how it would be structured: MAIN SITE: describes a few products, and you can purchase from this site SECOND SITE, different domain: a blog site that contains personal experiences
SEO Tactics | | fourwhitesocks
with one of the products. BOTH sites will be linked back and forth....or as mentioned maybe the blog site could just link over to the 'main site' Logo would be a modified version of the main logo and look and feel of the sight would be similar but not exactly the same. MORE INFO: the main site has existed for way over 10 years, starting to gain some traction in an extremely competitive market, but does not rank super high, is gaining traction due to improvements in speed, content, onpage SEO, etc... So in addition to my main question of is this 'ok' to have this second domain, also will it hurt the rankings or negatively affect the 'main' site, will we have duplicate content issues? ** If this is not the right place to ask this then where should I be asking?
Thank you!0 -
How to Get a New Organic SERP Image Pack
I have been doing a little on-page SEO on our site today and came across the following images embedded within organic SERPs, please see the screenshot. Obviously the users eye is drawn to these and therefore they are likely to result in more clicks. It would be great to know what they are called and how to go about getting these for our own results? If we managed to implement these across our site it would make a big difference for us, as working in the travel space, images are so strong when painting a picture of the destination. Thanks
SEO Tactics | | wildernessscotland
Ben 0073280b-3daa-4558-b5fd-3cbde422d623-image.png0 -
Do You Risk A Penalty From Local Paid Directories in 2022?
Hi there, I have a client who wants to advertise in a local directory along the lines of "find your nearest plumber". The directory only has paid listings and they are follow links and they also mention your site or generated landing page may get a nice bump on google. Is there a risk that they may get a penalty for using this directory? The client wants to use it regardless of if it gives them an SEO boost but obviously wants to avoid any penalties at all costs. Thoughts on this? Thanks in advance
Link Building | | Scottlinklater0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010