Rel: Canonical - checking advice provided by SEO agency
-
Hey all,
We have two brands one bigger and one smaller that are on 2 different domains. We are wanting to repost some of the articles from the smaller brand to the bigger brand and what was a bit of curve ball, our SEO agency advised us NOT to put a rel: canonical on the reposted articles on the bigger brands site.
This is counter to what i'm used to and just wanted to confirm with the gurus out there if this is good advice or bad advice.
Thanks
-
Hello,
When checking canonical advice from an SEO agency, ensure it aligns with best practices. Verify proper implementation, consistent URLs, and adherence to Google's guidelines to avoid potential SEO issues.
Thanks
-
"Rel: Canonical" is a meta tag used in SEO to specify the preferred version of a web page when there are multiple pages with similar or duplicate content. It helps search engines understand which page to prioritize in their rankings. When an SEO agency advises you to check "Rel: Canonical," they are suggesting that you ensure this tag is correctly implemented on your website to improve SEO and avoid content duplication issues.
(PMP Exam Prep) (project management methodologies)(Study abroad) (Canada PR)
-
The advice from your SEO agency not to use rel="canonical" on reposted articles from the smaller brand to the bigger brand is unusual but not necessarily bad. Rel="canonical" is typically used to signal the preferred version of duplicate content. In this case, they might be suggesting that the content should exist separately on both sites without indicating a preference for one over the other. It's essential to discuss this strategy with your SEO agency in more detail to understand their reasoning and how it aligns with your overall SEO and content strategy.
(Canada PR) ( list of documents required for Canada PR from India) (PMP Exam Prep) (Study abroad)
-
@Zehlm said in Rel: Canonical - checking advice provided by SEO agency:
@Redooo
Use rel canonical tag for indexing
Always use a rel canonical tag for indexing. For example if there is a rel canonical tag for: https://www.zehlm.com and I also want other pages showing up in search, then a rel canonical tag for: https://www.zehlm.com/seo.html would also be appropriate. The rel canonical tag should match the url of the page. If the rel canonical tag is omitted then it's visibility will be affected.
Omitting the canonical tag usually will diminish visibility on the page it is missing on because it takes away from the SEO score. Sacrificing the SEO score may not be the best decision if you still need the page visible in SERP. -
The advice you received from your SEO agency regarding the use of rel=canonical tags for reposted articles has generated a legitimate point of consideration. Let's break down the situation:
-
Rel=Canonical Purpose: The rel=canonical tag is primarily used to indicate the preferred version of a webpage when there are duplicate or very similar content across multiple URLs. It helps search engines understand which version to prioritize in their index to prevent duplicate content issues.
-
Reposting Content: When you repost articles from the smaller brand to the bigger brand, there's a potential for duplicate content if both versions exist on different domains. Using rel=canonical tags can help mitigate this issue by indicating the original source of the content.
However, there could be scenarios where using rel=canonical might not be the best approach:
-
Different Branding or Context: If the content is being reposted to the bigger brand but needs to maintain its own identity or context, using a rel=canonical might not be appropriate. Canonical tags suggest that one version is the same as another, which might not be true in this case.
-
Valuable Independent Content: If the reposted content is intended to stand alone and provide unique value to the bigger brand's audience, it might be more suitable to keep it as a separate piece without canonical tags.
-
Cross-Promotion Benefits: Reposting content from the smaller brand to the bigger brand could potentially be seen as cross-promotion or strategic content sharing. In such cases, you might not want to canonicalize the content, as each brand's website could benefit from its presence.
Given these considerations, the advice from your SEO agency might make sense if the reposted content is intended to serve a distinct purpose on the bigger brand's website. However, it's always a good idea to discuss the specifics with your SEO agency and get a clear understanding of their rationale behind this recommendation. They should be able to provide insights tailored to your brands' unique goals and the nature of the content being reposted.
Remember, SEO is often contextual, and what works for one situation might not be ideal for another. Always prioritize the user experience and providing valuable, unique content to your audience while making informed decisions about canonicalization based on your specific scenario.
-
-
@Redooo
Use rel canonical tag for indexing
Always use a rel canonical tag for indexing. For example if there is a rel canonical tag for: https://www.zehlm.com and I also want other pages showing up in search, then a rel canonical tag for: https://www.zehlm.com/seo.html would also be appropriate. The rel canonical tag should match the url of the page. If the rel canonical tag is omitted then it's visibility will be affected. -
Para que quieres poner un rel canonical de un sitio totalmente diferente a otro. No tiene sentido. Deberías de spinear el texto para que no genere contenido duplicado y copiado.
Un saludo.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
my website seo
my web site is : sahraii and my category products descriptions are very long but not getting any results from google
Link Building | | arashsahraii
any suggest?0 -
Is page speed important to improve SEO ranking?
I saw on a SEO Agency's site (https://burstdgtl.com/search-engine-optimization/) that page speed apparently affects Google ranking. Is this true? And if it is, how do I improve it, do I need an agency?
On-Page Optimization | | jasparcj0 -
Unsolved Mistake on keyword stuffing detection(in my view)
Hello!
Moz Bar | | Seoman45
In Mozbar, optimization factors
"Avoid Keyword Stuffing in Document"
If a blog (or any other page) publishes an article, and that article attracts a considerable number of questions, it is inevitable to prevent repeating the keyword on that page. In other words, using keywords by users in comments should not be considered as "Keyword Stuffing". In my view, if this is true, you need to optimize the detection of "Keyword Stuffing".
By the way, thanks for the valuable service and tools for SEO.
Best regards,
Abbas0 -
site crawl
hello . my website is https://papionshopping.ir/ but i cant make a site crawl for this . everytime i run crawling it stops and shows nothing !!!!!!!!!!!!!!!!!! plz helppp.
Other SEO Tools | | valigholami13860 -
my site has 17.5m Total links according to Moz (16.6m internal follow & 840k no follow) i think i have a problem...
We are hosted by visual soft and it is a proprietory platform so we dont have full control of our site.
On-Page Optimization | | Russell-Gorilla
in comparison, 3 of our main competitors, two of which are way way bigger than us have 1.4m & 4.7m - another one still probably double or perhaps triple our size is @ 2.5m Should i worry?
Should i post my website url on here?
I would like to start working on canonical links on my site but not sure where to start, does moz pro have some sort of check or rating, i have no idea if even the basics mentioned in the tutorials have been done....
Russell0 -
Wordpress rel next & previous for SEO
Hi, I have implemented this function into my wordpress theme. However, I can only get the prev rel to show up. Does anyone have an idea? function rel_next_prev(){
Technical SEO | | SEOhughesm
global $paged; if ( get_previous_posts_link() ) { ?>
} if ( get_next_posts_link() ) { ?>
} }
add_action( 'wp_head', 'rel_next_prev' );
?>0 -
ECommerce Problem with canonicol , rel next , rel prev
Hi I was wondering if anyone willing to share your experience on implementing pagination and canonical when it comes to multiple sort options . Lets look at an example I have a site example.com ( i share the ownership with the rest of the world on that one 😉 ) and I sell stuff on the site example.com/for-sale/stuff1 example.com/for-sale/stuff2 example.com/for-sale/stuff3 etc I allow users to sort it by date_added, price, a-z, z-a, umph-value, and so on . So now we have example.com/for-sale/stuff1?sortby=date_added example.com/for-sale/stuff1?sortby=price example.com/for-sale/stuff1?sortby=a-z example.com/for-sale/stuff1?sortby=z-a example.com/for-sale/stuff1?sortby=umph-value etc example.com/for-sale/stuff1 **has the same result as **example.com/for-sale/stuff1?sortby=date_added ( that is the default sort option ) similarly for stuff2, stuff3 and so on. I cant 301 these because these are relevant for users who come in to buy from the site. I can add a view all page and rel canonical to that but let us assume its not technically possible for the site and there are tens of thousands of items in each of the for-sale pages. So I split it up in to pages of x numbers and let us assume we have 50 pages to sort through. example.com/for-sale/stuff1?sortby=date_added&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=price&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=a-z&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=z-a&page=2 to ...page=50 example.com/for-sale/stuff1?sortby=umph-value&page=2 to ...page=50 etc This is where the shit hits the fan. So now if I want to avoid duplicate issue and when it comes to page 30 of stuff1 sorted by date do I add rel canonical = example.com/for-sale/stuff1 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1?sortby=date_added rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1 rel next = example.com/for-sale/stuff1?page=31 rel prev = example.com/for-sale/stuff1?page=29 or rel canonical = example.com/for-sale/stuff1?page=30 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 or rel canonical = example.com/for-sale/stuff1?page=30 rel next = example.com/for-sale/stuff1?page=31 rel prev = example.com/for-sale/stuff1?page=29 None of this feels right to me . I am thinking of using GWT to ask G-bot not to crawl any of the sort parameters ( date_added, price, a-z, z-a, umph-value, and so on ) and use rel canonical = example.com/for-sale/stuff1?sortby=date_added&page=30 rel next = example.com/for-sale/stuff1?sortby=date_added&page=31 rel prev = example.com/for-sale/stuff1?sortby=date_added&page=29 My doubts about this is that , will the link value that goes in to the pages with parameters be consolidated when I choose to ignore them via URL Parameters in GWT ? what do you guys think ?
Technical SEO | | Saijo.George0