Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Content Development
    4. When to re-write and redirect a blog url?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    When to re-write and redirect a blog url?

    Content Development
    urlredirect optimization content marketing seo tactics content development redirect
    4
    4
    3578
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Emily.R.Monrovia
      Emily.R.Monrovia Subscriber last edited by

      What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
      Thanks!

      1 Reply Last reply Reply Quote 0
      • Gfhjkmvjq123
        Gfhjkmvjq123 last edited by

        Redirect rules are typically used for old paths that you'd like to redirect to new ones. In contrast, a Rewrite rule does not change the original URL; it simply serves the content of the rule destination at the original path.

        1 Reply Last reply Reply Quote 0
        • alfabellezza
          alfabellezza last edited by

          Dear Emily:

          For me these are the main reasons why i've decised to redirect an url:

          • If it´s a website when the product is discontinued and exists another similar product.

          • If it´s a blog if there's an important problem of cannibalization and i decide the final article will be a very best version of the original,

          I hope this can clarified you.

          Victoria

          1 Reply Last reply Reply Quote 1
          • pau4ner
            pau4ner last edited by

            Hi, there are no "best practices" besides setting the 301 redirect (just make sure not to delete the "old" post). You'll probably lose traffic for some weeks until Google fully processes the redirect, but eventually you'll end up recovering the lost rankings (I have redirected many posts and websites and that has always been the case).

            Hope that helps!

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • mozasea

              Should I split long form content?

              seo tactics content development optimization

              I have quite a long content on my site. By length I mean around 8000-9000 words. I optimized it to cover almost all searches related to a topic. But this length makes me uneasy for some reason. I do not think that users will find what they are looking for in such a long content. However, I don't want to neglect the SEO aspect of the content. I can talk about something like this without sharing the keywords completely: Title + for girls Title + for boys Title + for kids Title + for girlfriend Title + for boyfriend Title + for students As I said, in the current situation, these are all sub-headings (H2) of 8000-9000-word content. When I make a separate content for each of them, I can bring them all closer to 1500-2000 words. However, I am undecided whether this is the right step in terms of SEO and content optimization. What are your views?

              SEO Tactics | | mozasea
              0
            • valigholami1386

              Solved how to do seo audit

              seo audit seo tactics

              hello . i am a user that runs parsp website . i really need to know how to run a site audit to keep my job clean and my site works well ! i need help and i am a newbie in this job . thanks moz !

              Moz Tools | | valigholami1386
              3
            • LPantell

              How to Incorporate Awkward Keyword Phrases

              seo tactics keywords

              Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.

              On-Page Optimization | | LPantell
              0
            • Billywig

              Solve Redirect Chains

              redirect help http

              I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
              Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?

              On-Page Optimization | | Billywig
              0
            • steph_ba

              Is it possible to do guest blogging on moz blog?

              Hi, I know it used to be possible but now i don't find any contact to submit an article to the blog. How does that work? Is that still possible to do it? And if yes, what are the conditions to be writer for Moz blog? Thanks. Stephanie

              Content Development | | steph_ba
              0
            • twitime

              Find Blogs With High Domain Authority In Particular Niche

              Is there a way to find blogs with a high domain authority that are in a specified niche? For example is their a tool that finds high domain authority blogs that focus on tech?

              Content Development | | twitime
              0
            • KempRugeLawGroup

              Blog Posts: 1 link per 125 words?

              I've seen this "1 link per 125 words" for blog posts suggestion pop up a variety of places. I wanted to know if that's "correct" or a best practice? In my posts, I generally write between 800 to 1200 words with about 4 to 6 links in the body of the post. However, (and this may be a problem) I add about 13 links in my closing paragraph, "if you have any legal questions, etc etc, click here for your "Tampa personal injury attorney, Clearwater Personal Injury Attorney, etc etc for all the areas we practice in related to that blog post." Should I stop doing that? Does that come off as spammy? (The blog is hosted on our site, if that matters for this question at all). Thanks, Ruben

              Content Development | | KempRugeLawGroup
              1
            • BobGW

              Blog for SEO: embedded in the site or separate

              Hello, For both ecommerce and sites that sell services, I've seen a lot of people recommending a blog for SEO. Should this blog be inside or separate from the main website for the most results? I can see how adding one to a site would create more unique content and an opportunity for link bait, but perhaps there is a reason to have a blog separate from the main site Thank you.

              Content Development | | BobGW
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.