Are Silos Still Important for SEO?
-
I am in the process of migrating www.nyc-officespace-leader.com from Drupal to Wordpress and my developer is of the opinion that it is not necessary to implement silos to achieve favorable ranking for competitive keywords.
I know a lot has changed in the last two years with Panda and Penguin. Is it SEO best practices to implement silos in the course of the redesign? Will this make a significant difference for SEO?
Thanks,
Alan Rosinsky
-
Silos do several things that make them valuable IMO:
First they allow you to control how pagerank(ranking potential) flows throughout your site.
They allow users to navigate your site much easily(imagine trying to navigate amazon if it wasn't in silos)
It makes internal linking easier because then you don't have to stretch to find a legit way to link all the pages within a silo
You can focus on specific keywords or keyword categories
Those are a few of the benefits. So yes I think they are still really valuable.
P.S. the majority of updates have been punishing people who are trying to game the system through content farms, anchor, texts, and other linkbuilding tactics. Good information architecture is still good information architecture.
-
In my personal experience I always find silos a positive strategy as long as its not natural and not overblown. I think it makes a user's experience more concentrated and in turn will help your on site time and make it easier for you to build links for a specific term.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do Page Anchors Affect SEO?
Hi everyone, I've been researching for the past hour and I cannot find a definitive answer anywhere! Can someone tell me if page anchors affect SEO at all? I have a client that has 9 page anchors on one landing page on their website - which means if you were to scroll through their website, the page is really really long! I always thought that by using page anchors instead of sending users through to a dedicated landing page, ranking for those keywords makes it harder because a search spider will read all the content on that landing page and not know how to rank for individual keywords? Am I wrong? The client in particular sells furniture, so on their landing page they have page anchors that jump the user down to "tables" or "chairs" or "lighting" for example. You can then click on one of the product images listed in that section of the page anchor and go through to an individual product page. Can anyone shed any light on this? Thanks!
Intermediate & Advanced SEO | | Virginia-Girtz1 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
SEO Problem with PowerPoint to PDF?
Can anyone think of any reasons why it would be a bad idea to use PowerPoint to create documents and then convert them to PDFs? Do you think this could cause any crawling issues for Google?
Intermediate & Advanced SEO | | BlueLinkERP0 -
Using WP All Import csv import plugin for wordpress to daily update products on large ecommerce site. Category naming and other issues.
We have just got an automated solution working to upload about 4000 products daily to our site. We get a CSV file from the wholesalers server each day and the way they have named products and categories is not ideal. Although most of the products remain the same (don't need to be over written) Some will go out of stock or prices may change etc. Problem is we have no control over the csv file so we need to keep the catagories they have given us. Might be able to create new catgories and have products listed under multiple categories? If anyone has used wp all import or has knoledge in this area please let me know. I have plenty more questions but this should start the ball rolling! Thanks in advance mozzers
Intermediate & Advanced SEO | | weebro0 -
Local SEO and PO Boxes
What is the best way to do local SEO when the business has a physical address, but the mailing address is through a PO Box. Can you still list your business on Google Maps, Google places, yahoo, bing etc... with the physical address?
Intermediate & Advanced SEO | | melen0 -
Local SEO for a community.
How would one go about best doing local SEO for a townhome community? It seems to fall in between the traditional imformational SEO and the brick and mortar, G+ page model. There seems to be no way to attack the NAP, directory and traditional citation model for a certain region they build in. Any thoughts?
Intermediate & Advanced SEO | | AESEO0 -
How to Implement Massive SEO Modifications
Hi everyone, I'm implementing some fairly significant changes on a clients website and wanted to know if it was better to implement all the changes at once or if I should implement the changes gradually. The changes are: 1. Amended information architecture 2. Completely new URL's 3. New meta data and some new on page content 4. Meta robots 'no index, follow' approximately 90% of the site Can I make all these changes in one go (that would be my preference), or should I gradually implement? What are the risks? Many thanks James
Intermediate & Advanced SEO | | jamesjackson1 -
SEO from Godaddy How Good is it?
http://www.godaddy.com/search-engine/seo-services.aspx?ci=44163 it said "Includes Standard Search Engine Visibility to Improve Search Rankings" it begs for question... Search Engine Visibility??? Improve SERP?!?!!? is it really that good? O.o; or have i successfully been eaten my promotional messages? Can anyone with experience with them share some information with me ? 🙂 (The price tag is mighty interesting)
Intermediate & Advanced SEO | | IKT0