Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Only my homepage ranks for my keywords, should I delete my other pages?
-
I am an independent artist and all of my business inquiries come through my website (www.ChrisCarlsonArt.com). Over the last 6 months I have been trying to get pages other than my homepage to rank for my keywords, but I haven't made any progress. I worry that I am cannibalizing my keywords since my pages all have similar information. Should I just delete my other pages and focus on ranking my homepage? Also, if I delete my other pages will that have a negative impact on my rankings?
-
No! you should add more content pages related to your main keyword to build authority in your niche. This will help you to boost your main article in SERP for a long time. I am also doing the same for my blog TeraBox MOD APK.
-
No, often it’s the homepage which ranks for most of the keywords, this is because, often because the homepage will have the most links leading to it.
But if you build quality, white hat backlinks to all the other pages, you might see them ranking higher as well.
-
You have rankings for the 3d chalk art page. They are not in the visible range, but they also have their right to exist, and I would focus on optimizing specific topics on subpages further. Have you integrated alt texts, used more long-term terms, or done anything with Google Business? What about backlinks?
-
@Saqlianscnk Thank you for the response!
-
@monstrillo Thank you for the advice, I will keep working on this.
-
@George_Inoriseo Thank you very much for your help!
-
It sounds like you might be facing keyword cannibalization issues. Instead of deleting pages, consider optimizing each with unique content. Utilize internal linking to strengthen your homepage's authority while ensuring other pages rank for specific keywords. Deleting pages might negatively affect your rankings due to lost content and backlinks.
-
@PunchyMcSkeletor Hello!
It’s important not to hastily delete pages as this could negatively impact your site's overall SEO. Instead, focus on differentiating the content on each page to target specific aspects of your art. Here’s a concise approach:
-
Keyword Differentiation: Assign unique, relevant keywords to each page based on the specific content or theme it presents. This prevents keyword cannibalization and strengthens the individual page's SEO.
-
Content Optimization: Enhance each page by deepening the content's quality and relevance. Make sure each page offers unique value that isn’t just a repetition of what's on your homepage.
-
Internal Linking: Use internal links wisely to help distribute page authority throughout your site and improve navigation for users.
-
Monitor and Adjust: Keep track of changes in your rankings and traffic after implementing these changes. Use tools like Google Analytics and Search Console to understand the impact of your modifications.
Deleting pages should be a last resort, as this can remove indexed content and potential entry points for users. Instead, focus on making each page a valuable resource on its own right. This strategy should help improve the ranking of your individual pages without losing the overall strength of your website.
-
-
Deleting other pages solely because they aren't ranking for specific keywords may not be the best approach. Here are some considerations:
-
User Experience: Each page on your website serves a purpose and contributes to the overall user experience. Deleting pages arbitrarily could disrupt the navigation flow and diminish the value you offer to visitors.
-
Content Relevance: Evaluate the content on your non-ranking pages. Are they addressing relevant topics related to your business or industry? If not, consider optimizing the content to align better with your target keywords and audience intent.
-
Backlinks and Authority: Other pages besides the homepage may have accumulated valuable backlinks over time, contributing to your website's authority. Deleting these pages could result in lost link equity and negatively impact your site's SEO performance.
-
Optimization Opportunities: Instead of deleting pages, focus on optimizing them for better search visibility. Conduct keyword research to identify relevant keywords and incorporate them naturally into the content. Improve meta tags, headings, and other on-page elements to enhance the pages' SEO potential.
-
Internal Linking: Ensure that your homepage and other important pages are appropriately linked within your website's structure. Internal linking helps distribute authority and relevance throughout your site, potentially boosting the visibility of non-ranking pages.
-
User Intent: Consider whether your homepage adequately addresses the search intent behind the keywords that it ranks for. If users are searching for specific information or solutions that are better suited to other pages, those pages should be optimized accordingly rather than deleted.
instead of deleting non-ranking pages, assess their relevance, optimize them for relevant keywords, and ensure they contribute meaningfully to your website's overall user experience and SEO strategy.
-
-
No, you should increase your content quality it will rank for authority in your niche there must be cover all related keywords. thin content not ranked by google. for quality content check this
Website
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Seeking Advice on Improving On-Page SEO for my Website
I'm looking for some expert advice on improving the on-page SEO for my website, CCTV Camera Installation. Despite following best practices, I feel that my site isn't performing as well as it could be in search engine rankings. Here are a few specific areas where I'd appreciate some guidance: Content Optimization: I've ensured my content is keyword-rich and valuable to my audience. Are there any advanced techniques or tools that can help further optimize my content? Meta Tags and Descriptions: I've written unique meta titles and descriptions for each page, but I'm unsure if they're as effective as they could be. What are some tips for crafting compelling meta tags that improve click-through rates? Internal Linking: I've set up a basic internal linking structure. How can I enhance this to better distribute link equity and improve user navigation? Page Load Speed: While my site's load speed is decent, I'm aware that even minor improvements can have a significant impact on SEO. Are there any specific optimizations or tools you recommend for speeding up my website? Technical SEO: I've covered the basics like XML sitemaps and robots.txt files. Are there any advanced technical SEO practices that I should be aware of? Here is the link to my website for your reference: https://www.acssllc.ae/ Thank you in advance for your help! Best regards,
On-Page Optimization | | Htdbf
Israr Khan0 -
how to improve rank
I have a site, can you help me to:
SEO Tactics | | pixou
improve ranking
get high authority backlinks0 -
Ranking going south
Hi - I have a site Simply Stairlifts and I don't understand it but I've followed all the SEO processes of cleaning the site and building links, but ranking just keeps falling - any advise would be very gratefully received 👍 .
SEO Tactics | | Naju2310 -
Appending a code at the end of a URL
Hi All, Some real estate/ news companies have a code appended to the end of a URL https://www.realestate.com.au/property-house-qld-ormiston-141747584 https://www.brisbanetimes.com.au/national/queensland/childcare-centre-could-face-prosecution-for-leaving-child-on-hot-bus-20230320-p5ctqs.html Can I ask if there's any negative SEO implications for doing this? Cheers Dave
Technical SEO | | Redooo0 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
How to rank a website in different countries
I have a website which I want to rank in UK, NZ and AU and I want to keep my domain as .com in all the countries. I have specified the lang=en now what needs to be done to rank one website in 3 different English countries without changing the domain extension i.e. .com.au or .com.nz
SEO Tactics | | Ravi_Rana0