Ranking Expectations and Search Intent Alignment
-
I've recently implemented the page optimization recommendations provided by Moz Pro to help our site rank for specific keywords on certain pages. It’s been about two weeks since we've added these URLs/keyword parings. The optimization scores for the targeted keywords and URLs are looking strong. Also, we've crafted these pages with keyword optimisation in mind.
However, we have a couple of questions as we move forward:
-
Ranking Expectations: Since our optimization scores are good, when might we start seeing improvements in our keyword rankings? We know that SEO results can take time, but we would appreciate any insights on a typical timeline based on your experiences.
-
Optimization and Search Intent: While the tool’s optimization suggestions have been helpful in regards to giving us a score for a specific keyword, we’re curious about how this factors into search intent. How does this tool take into account variations in search intent, especially if users search using slight variations of the keywords we’re targeting?
Thank you so much for your insight!
-
-
You can expect to see improvements in your keyword rankings within 4 to 12 weeks of making optimizations. The final position in search results can change depending on factors like competition, the authority of your domain, and the quality of your content. Continuous monitoring and adjustments are crucial as search engines index your updates.
Moz Pro gives optimization scores, but it's important to think about what users are looking for, not just different keywords. The tool may not fully capture the nuances of search intent, which can include informational, navigational, or transactional goals. Therefore, complementing tool insights with thorough keyword research and understanding user behavior will enhance your SEO strategy significantly.
-
Great, @Cricket93! For rankings, improvements can take 1-3 months depending on competition. As for search intent, while Moz Pro's scores are helpful, it's crucial to align your content with the varied ways users might search. Keep refining your content, and you’re on the right path! and you guidance help me to improve me site ranking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I check my website is not in spam?
I have a blogging website where I post about famous food, home remedies, and more. When I started my website's keywords were ranking on Google But Now a single keyword is not in the ranking list. That's why I have concerns about how I can fix it.
SEO Tactics | | worldviajar.com0 -
Search Intent and Relevance
Hello SEO gurus 🤓 I’m looking for the most efficient ways to analyze the search intent and relevance of competitors who are ranking for the keywords we’re targeting. While I know Google excels at assessing search intent and relevance, I’m interested in learning how we can evaluate these factors as metrics for our competitors. The goal is to understand their strategy better and find ways to outrank them. Do you have any tools or methodologies that you recommend for assessing competitor content to determine its alignment with search intent and user needs/relevance? I’d love to hear your thoughts and suggestions on this!
Competitive Research | | Cricket931 -
Rankings have dropped but why?
Recently our keywords have plummeted with regards to anything hen related on our stag and hen website. We were on the first page ranking 6<sup>th</sup> for terms such as Newcastle hen and hen weekend Newcastle. Now were around 15th this has also began to happen with other keywords. Content wise our pages score 90+ on page optimisation, we do have various keywords on the pages alike our competitors and use the highest searched for term as our page title. Our page speed is good on mobile and desktop. I’m struggling to see why we can’t seem to crawl back up to the first page when people who are outranking us have minimal content on slow sites. I know we lack back links but this can't be the only reason? Our website is hangoverweekends.co.uk
On-Page Optimization | | andy_simpson0 -
Homepage ranking above category page, but no keywords in there! Why?
So...we have a 5 year diary product page at TOAD diaries. It's had a lot of on page treatment: keyword in title, alt text, decent copy, pictures of the product etc. Find it here - http://www.toaddiaries.co.uk/shop/5-year-diary So we rank 22nd for 5 year diary, but google sends the customer to the home page! There no mention of 5 year diaries on there. Seems ridiculous! I can't help but think we should rank better for this as it's a low difficulty term (according to keyword difficulty tool on MOZ). Any thoughts on why this might be? Oh, Google HAS indexed the 5 year diary page. Used a search operator to check that first (thanks to you guys on here:) ) Thanks.
On-Page Optimization | | isaac6630 -
Ecommerce internal search results pages
I'm working on a ecommerce site that allows product search results pages to be sorted a variety of ways (best selling, newest, by price). Each of these search filters creates a new url i.e. /all/best/1 and /all/best/2; /all/new/1 and /all/new/2; etc. These search results pages have been indexed and the site is receiving enough organic traffic from these pages that I don't want to add noindex,follow to them. I am planning on implementing rel=prev,rel=next for each filter, but I'm concerned about duplicate content considering I can't create unique meta data for each page. Should I canonical all pages to the first search results page without filters applied? Or any other ideas on how I should proceed?
On-Page Optimization | | ang0 -
Search Pages outranking Product Pages
A lot of the results seen in the search engines for our site are pages from our search results on our site, i.e. Widgets | Search Results This has happened over time and wasn't intentional, but in many cases we see our search results pages appearing over our actual product pages in search, which isn't ideal. Simply blocking indexing of these pages via robots wouldn't be ideal, at least all at once as we would have that period of time where those Search Results pages would be offline and our product pages would still be at the back of ranking. Any ideas on a strategy to replace these Search Results with the actual products in a way that won't hurt us too bad during the transition? Or a way to make the actual product pages rank above the search results? Currently, it is often the opposite. Thanks! Craig
On-Page Optimization | | TheCraig0 -
AB Testing - Organic Rank
Hello, Currently We are running an A/B test on a few pages, the footer and the header on our site. I was wondering what is the proper way to do an a/b test so that our google rankings won’t fall and that Google will only index one version at this time? Thanks
On-Page Optimization | | Tonyd230 -
Are duplicate titles an issue for pages I don't need ranking for?
A client has a load of duplicate page titles on their site. However, to cut a long story short, most of these pages are pointless and therefore we don't need ranking for them. As such, I'm not concerned whether any of the pages with duplicate content on them are ranked or not..... unless having duplicate page titles / content on these pages could mean that other pages on the site, like the homepage, don't rank as high because of this. Do I need to worry about duplicate titles on these pages, or can I ignore duplicate content on pages that I don't want to be ranked? Hope that makes sense!
On-Page Optimization | | RiceMedia0