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    4. Best redirect destination for 18k highly-linked pages

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    Best redirect destination for 18k highly-linked pages

    Technical SEO
    redirect redirect chain technical seo 301 redirects
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    • davidvogel
      davidvogel Subscriber last edited by

      Technical SEO question regarding redirects; I appreciate any insights on best way to handle.

      Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.

      Challenge: We're trying to determine the best place to redirect these 18k pages.

      For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.

      However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).

      What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

      yamanmajid34 CloutsySMM yomanej2455 3 Replies Last reply Reply Quote 0
      • Almeerali
        Almeerali last edited by

        Redirecting 18k pages to the homepage is risky for SEO. While it might seem like an easy fix, it could dilute the homepage's authority and negatively impact user experience. Instead, a more targeted approach is ideal:

        Category-Based Redirects: Redirect related content sections to the most relevant category or subpage rather than the homepage. This helps preserve relevancy and SEO value.

        Custom 404 with Helpful Links: If category-based redirects aren’t possible, a custom 404 page with links to important sections is a good option. This minimizes user frustration and preserves SEO value without overwhelming your homepage.

        Overall, avoid overloading the homepage with unrelated redirects to prevent potential penalties or ranking issues. Aim for logical, content-driven redirects where possible.

        1 Reply Last reply Reply Quote 0
        • Almeerali
          Almeerali last edited by

          @davidvogel said in Best redirect destination for 18k highly-linked pages:

          Technical SEO question regarding redirects; I appreciate any insights on best way to handle.
          Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.
          Challenge: We're trying to determine the best place to redirect these 18k pages.
          For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.
          However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).
          What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

          Redirecting 18k pages to the homepage is risky for SEO. While it might seem like an easy fix, it could dilute the homepage's authority and negatively impact user experience. Instead, a more targeted approach is ideal:

          Category-Based Redirects: Redirect related content sections to the most relevant category or subpage rather than the homepage. This helps preserve relevancy and SEO value.

          Custom 404 with Helpful Links: If category-based redirects aren’t possible, a custom 404 page with links to important sections is a good option. This minimizes user frustration and preserves SEO value without overwhelming your homepage.

          Overall, avoid overloading the homepage with unrelated redirects to prevent potential penalties or ranking issues. Aim for logical, content-driven redirects where possible.

          1 Reply Last reply Reply Quote 0
          • yomanej2455
            yomanej2455 @davidvogel last edited by

            @davidvogel said in Best redirect destination for 18k highly-linked pages:

            Technical SEO question regarding redirects; I appreciate any insights on best way to handle.

            Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.

            Challenge: We're trying to determine the best place to redirect these 18k pages.

            For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.

            However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).

            What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

            If you have 18k highly-linked pages, it’s best to 301 redirect them to the most relevant, high-quality destination on your site. Ideally, these pages should point to content that’s closely related to the original topics. If no specific match exists, redirecting them to a broader category page or a useful, high-authority page (like your homepage) is an option. Just avoid sending everything to the homepage if possible, as that can dilute relevance signals. Good luck

            1 Reply Last reply Reply Quote 0
            • Heatheranderson
              Heatheranderson last edited by

              Recommended Approach for Redirects:
              Best Practice: Redirect each page to the most relevant remaining page. This preserves SEO value and improves user experience.

              Why: Google favors relevance, and this avoids the "soft 404" issue or penalties for generic redirects.
              If 1:1 Mapping Isn’t Feasible:

              Option A: Redirect to category pages or sections related to the old content.
              Option B: Split redirects between the homepage and a custom 404 page, depending on relevance.
              Avoid These Mistakes:

              Redirecting all pages to the homepage can confuse users and may not preserve link equity.
              Redirecting to a custom 404 loses SEO value entirely.
              Mitigate Concerns About SEO Penalties:

              Ensure the homepage (if used) is relevant, with clear links to key sections.
              Use Google Search Console to monitor performance and adjust as needed.
              Redirect relevance is the key to preserving both SEO value and user satisfaction.

              1 Reply Last reply Reply Quote 0
              • Heatheranderson
                Heatheranderson last edited by

                What should I do now to get the good rankings in Google search? It's been more than 3-4 months now, Not a single website of mine is getting good ranks. It's because google is not considering backlinking, Or what is the reason behind this?

                1 Reply Last reply Reply Quote 0
                • CloutsySMM
                  CloutsySMM @davidvogel last edited by

                  @davidvogel said in Best redirect destination for 18k highly-linked pages:

                  Technical SEO question regarding redirects; I appreciate any insights on best way to handle.

                  Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.

                  Challenge: We're trying to determine the best place to redirect these 18k pages.

                  For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.

                  However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).

                  What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?

                  If redirecting each page contextually isn’t feasible, consider a blended approach. Redirect the most valuable or relevant pages to closely related section pages, and direct the remainder to a custom 404 page. This preserves link equity for high-value pages while reducing the likelihood of “soft 404” issues or other penalties.

                  1 Reply Last reply Reply Quote 0
                  • yamanmajid34
                    yamanmajid34 @davidvogel last edited by

                    @davidvogel said in Best redirect destination for 18k highly-linked pages:

                    Technical SEO question regarding redirects; I appreciate any insights on best way to handle.

                    Situation: We're decommissioning several major content sections on a website, comprising ~18k webpages. This is a well established site (10+ years) and many of the pages within these sections have high-quality inbound links from .orgs and .edus.

                    Challenge: We're trying to determine the best place to redirect these 18k pages.

                    For user experience, we believe best option is the homepage, which has a statement about the changes to the site and links to the most important remaining sections of the site. It's also the most important page on site, so the bolster of 301 redirected links doesn't seem bad.

                    However, someone on our team is concerned that that many new redirected pages and links going to our homepage will trigger a negative SEO flag for the homepage, and recommends instead that they all go to our custom 404 page (which also includes links to important remaining sections).

                    What's the right approach here to preserve remaining SEO value of these soon-to-be-redirected pages without triggering Google penalties?
                    When dealing with redirects for a site decommission, it’s important to keep SEO value intact. Redirecting all pages to a single destination like the homepage can be tempting, but search engines, including Google, may treat mass redirects to one page as a soft 404, which could diminish SEO strength. A more effective approach would be to redirect each section to the most relevant remaining pages. For instance, if you’re managing content related to video editing software like PowerDirector or Filmora, redirecting each page to an active section on similar video editing tips or resources would make sense. This way, you’re distributing link equity across relevant content and providing users with pages that align with their intent. A custom 404 page with helpful links is a good fallback option for pages without a suitable match.

                    1 Reply Last reply Reply Quote 0
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https://clients1.google.com/url?sa=t&url=http%3A%2F%2Fwww.antena24.ro/ Exanple here What's the next step? is it put in ping mass bulk? is ping enough?
                      about how long do they appear as backlinks on moz? I changed the url and links, if you click it, a redirection appears, the page is already indexed
                      how to proceed? thank you
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                      Link Building | | Adina Laura Matei
                      0
                    • mohammadrehanseo

                      How to Boost Your WordPress Website Speed to 95+ (Without Premium Plugins)

                      speed wordpress website speed technical seo

                      I'm reaching out for some advice on improving my WordPress website's speed. I'm currently using a free theme for this fusion magazine and aiming for a score of 95+ on Google PageSpeed Insights. I'm aware that premium plugins can significantly enhance performance, but I'm hoping to achieve similar results using primarily free solutions and manual optimizations.

                      Technical SEO | | mohammadrehanseo
                      0
                    • fbcosta

                      How to index e-commerce marketplace product pages

                      technical seo ecommerce indexation crawl product page

                      Hello! We are an online marketplace that submitted our sitemap through Google Search Console 2 weeks ago. Although the sitemap has been submitted successfully, out of ~10000 links (we have ~10000 product pages), we only have 25 that have been indexed. I've attached images of the reasons given for not indexing the platform. gsc-dashboard-1 gsc-dashboard-2 How would we go about fixing this?

                      Technical SEO | | fbcosta
                      0
                    • nkennett

                      Need some help understanding SEO - Please help before I lose [pull out] all my hair

                      technical seo getting beaten sites with no seo ranking 1

                      I'm new to SEO, and am stubbornly trying to educate myself. I have a telescope shop in Canada, it's a small business that we run on the side. We're driving lots of traffic through FB and our outreach programs but I really want to increase our presence on search. We released a new website back in January and it killed some of our rankings. We're working our way back with a very specific set of efforts on regular SEO: Metadata and titles, although it seems that's not super relevant Building high quality backlinks and eliminating any spammy backlinks Rewriting product listings so that they are original content though I'm not sure how important this is in e-commerce Writing high quality articles and blog posts Working relevant keywords into our product pages and titles I understand that good SEO is about pushing on all the levers, and trying to make sure that your site is as valuable to the end user as possible. We're making some good progress, but I'm puzzled by the #1 shop in Canada. They don't put any apparent effort into SEO and they still rank #1 on every key product we compete with them on. I've worked with two separate, highly ranked and regarded SEO firms on this and neither has been able to tell my why this other site ranks so highly. Here's a specific example on a popular product that we both sell, the Celestron NexStar 8SE. Here’s the link to Telescope Canada’s page for their Celestron 8SE: https://telescopescanada.ca/products/celestron-nexstar-8se-computerized-telescope-11069 Here’s a link to the Celestron 8SE page from the manufacturer website: https://www.celestron.com/products/nexstar-8se-computerized-telescope Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page. Here is our page: https://all-startelescope.com/products/celestron-nexstar-8se We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the Telescopes Canada page. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page. But they keep ranking ahead of us, and right at the top of google search. Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). Our text is original, it’s relevant, we have healthy internal links to the page. According to Moz's page ranker it's 20 points higher than Telescope Canada's page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here. Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product: Celestron NexStar 8SE
                      NexStar 8SE
                      Celestron NexStar 8SE Canada
                      NexStar 8SE Canada I have a feeling it's something technical that I'm missing, but I'm not sure how obvious it is with two 'professional' firms not finding it. I'd really appreciate any help or insight that you can offer.

                      Intermediate & Advanced SEO | | nkennett
                      0
                    • Emily.R.Monrovia

                      When to re-write and redirect a blog url?

                      urlredirect optimization content marketing seo tactics content development redirect

                      What are best practices for rewriting (and then redirecting) blog URLs? I refresh old blog posts on our blog every month and many of them have URLs that are too long or could be improved. However, many of them also already get decent organic traffic and I don't want to lose traffic due to a URL redirect. Are there any best practices or "rules" I can follow when deciding whether to re-write and redirect blog URLs?
                      Thanks!

                      Content Development | | Emily.R.Monrovia
                      0
                    • Closetstogo

                      Abnormally high internal link reported in Google Search Console not matching Moz reports

                      If I'm looking at our internal link count and structure on Google Search Console, some pages are listed as having over a thousand internal links within our site. I've read that having too many internal links on a page devalues that page's PageRank, because the value is divided amongst the pages it links out to. Likewise, I've heard having too many internal links is just bad in general for SEO. Is that true? The problem I'm facing is determining how Google is "discovering" these internal links. If I'm just looking at one single page reported with, say, 1,350 links and I'm just looking at the code, it may only have 80 or 90 actual links. Moz will confirm this, as well. So why would Google Search Console report different? Should I be concerned about this?

                      Technical SEO | | Closetstogo
                      0
                    • DanielKiely6

                      Hreflang tags with link to redirect loop

                      Hi guys, I'm having a bit of an issue on a client site that I'm hoping someone can help me with. Basically, the client has two domains, one serving users in the Republic of Ireland (http://www.americanholidays.com), showing Euro prices, and the other serving users in Northern Ireland (http://www.americanholidays.com/gb_en/) showing £ prices. The issue I'm having is that the URL for the Northern Ireland page has a 302 on it and goes through another 2/3 301 redirects until it resolves as http://www.americanholidays.com, however it does then show the £ prices. You can see the redirect chain here: http://tools.seobook.com/server-header-checker/?page=single&url=http%3A%2F%2Fwww.americanholidays.com%2Fgb_en%2F&useragent=1&typeProtocol=11 The homepage is using the Hreflang tag, and pointing search engines to serve the http://www.americanholidays.com/gb_en/ page to users using EN-GB as their language. The page is also using a self-referencing canonical, which I believe may negate the whole Hreflang tag anyway? My main question is - is the fact that the Hreflang for the gb_en page is pointing to a chain of redirects negatively affecting it? (I understand too many redirects are never good). Also, is the canonical negating the Hreflang? Any help/info would be great as I just can't get my head around it! Thanks guys Daniel

                      Technical SEO | | DanielKiely6
                      0
                    • 2MSens

                      Best & easiest way to 301 redirect on IIS

                      Hi all, What is the best and easiest way to 301 redirect URLs on IIS server? I got access to the FTP and WordPress back office, but no access to the server admin. Is there an easy way to create 301 redirect without having to always annoy the tech in charge of the server? Thanks!

                      Technical SEO | | 2MSens
                      0

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