Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many pages for a new site for Google to sink it's teeth into
-
Hello,
I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
3 10X articles
17 cornerstonesso far.
Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.
Thank you,
Bob
-
@BobGW said in How many pages for a new site for Google to sink it's teeth into:
Hello,
I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
3 10X articles
17 cornerstones
so far.
Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.
Thank you,You’re in a great position to launch with the 20 articles you have, especially with 3 10X articles and 17 cornerstone pieces. Quality matters more than quantity, and your focus on strong internal linking and content depth is key. While competitors may have thousands of articles, your strategy should be to launch now and continue adding high-quality content consistently. Don’t wait for 40 or 60 articles—start now, monitor performance, and grow from there. Quality content combined with a consistent content plan will help you succeed over time. I fyou still confuse learn more
-
Thank you for your replies. Is there anything else besides internal linking, 50 first links, and on-site SEO that I need to keep in mind that's out of the normal ballpark?
Thank you.
-
"I’d recommend focusing on building quality content first. For example, my soccer online games website, which started with just a few detailed articles on online soccer games, soon grew to include game reviews, player stats, and strategy guides. This variety attracted more traffic and helped us rank higher. It's not just about quantity, but relevance and regular updates. Once you have a solid base, gradually increase your content, just like we did, and consider adding backlinks to boost authority over time."
-
@BobGW said in How many pages for a new site for Google to sink it's teeth into:
Hello,
I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
3 10X articles
17 cornerstones
so far.
Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more."I’d recommend focusing on building quality content first. For example, my soccer online games website, which started with just a few detailed articles on online soccer games, soon grew to include game reviews, player stats, and strategy guides. This variety attracted more traffic and helped us rank higher. It's not just about quantity, but relevance and regular updates. Once you have a solid base, gradually increase your content, just like we did, and consider adding backlinks to boost authority over time."
-
For a new website, it's ideal to have at least 10-20 well-optimized pages to help Google crawl and index effectively. Consistent content updates and quality pages improve visibility in search results over time.
-
20 well-optimised articles with good internal linking and a mix of 10X and cornerstone content is a solid start! Quality trumps quantity, especially for a new site. If your articles are highly valuable and target relevant keywords, Google can begin indexing and ranking your site effectively.
I think you don’t need to wait for 40 or 60 articles. Focus on publishing consistently post-launch while promoting your existing content to build authority. Competitors may have more, but even a smaller site can compete with exceptional content and strong SEO practices.
-
@BobGW said in How many pages for a new site for Google to sink it's teeth into:
Hello,
I've got a high traffic site I'm building. Is 20 articles enough to start or should I start with 40 or 60 to not flop? I've got good internal linking. I've got:
3 10X articles
17 cornerstones
so far.
Worked hard so far. Do I launch? or wait for 40? 60? I know thousands is best. Competitors have much more.
Thank you,
BobHi Bob,
20 articles with good internal linking is a solid start, especially with 10X and cornerstone content. You can launch now and continue adding more articles over time. Focus on quality and consistency, and you’ll build up traffic as you grow. Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PA and DA for Homepage
I've been looking at the PA and DA scores for the homepage of websites we have built and have been comparing this to competitors. What I'm finding is that the PA score is always higher than the DA, however on competitors sites the PA is much higher in relation to the DA. What could be the reason for this? For example, some of our website homepages may have PA / DA scores such as the following: Website #1: PA37 DA25 (PA:DA = 1.48)
Link Building | | getnoticedlocally
Website #2: PA31 DA21 (PA:DA = 1.47) However competitors often have figures like this: Website #3: PA40 DA21 (PA:DA 1.9)
Website #4: PA 25 DA 11 (PA:DA 2.27) I even saw one website with the following scores: Website #5: PA36 DA5 (PA:DA 7.2) How do you explain such a high Page Authority in relation to the domain authority for that site? When I look at the scores for our websites I often feel that the DA is at a good level, but the PA for the homepage doesn't seem as high as it could be compared to competitors. My initial thought was that maybe we had a lot of backlinks to other pages on the website (not the homepage) but this is not the case at all - pretty much all our backlinks are to the homepage. Could it be to do with internal linking structure? Any other ideas? Many thanks in advance for any help with this.0 -
Best SEO Structure For E-Commerce With Products Using Multiple Categories
Hi all, I am in the process of re-structuring my e-commerce website for better SEO and user experience. I have done some keyword research and would like some advice on how best to structure my site around those keywords. For example, my site (All Things Nature) sells a brand of wooden sculptures (Woodsculp) and I would like to rank for keywords related to that brand, the brand by animal, the brand by collection and the brand by release date.
Content Development | | nb2e4fg
Examples of keywords could be: Brand by Animal: Woodsculp Dogs, Woodsculp Cats, Woodsculp Elephants
Brand by Collection: Woodsculp Pets, Woodsculp Safari
Brand by Release Date: Woodsculp Christmas 2023, Woodsculp Summer 2022 I would create each of these keywords as a category so that they can be found by a search engine and by users. I would then structure as follows: All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Pets
All Things Nature -> Woodsculp -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Christmas 2023
All Things Nature -> Woodsculp -> Woodsculp by Release Date -> Woodsculp Summer 2022 The only problem with this structure is it would take more than 3 clicks (4) for the user to reach a product. How critical is this for good SEO and user experience? Would I be better off getting rid of the ‘Woodsculp by Animal’, ‘Woodsculp by Collection’ and ‘Woodsculp by Release Date’ categories? Structure would look as follows: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants
All Things Nature -> Woodsculp -> Woodsculp Safari
All Things Nature -> Woodsculp -> Woodsculp Christmas 2023 The only thing with this is there would be a lot of categories under the brand name which might make it more difficult for search engines and users to logically follow. Would I be better off getting rid of the brand category and replace them with the keyword categories? Structure would look as follows: All Things Nature -> Woodsculp by Animal -> Woodsculp Dogs
All Things Nature -> Woodsculp by Animal -> Woodsculp Elephants
All Things Nature -> Woodsculp by Collection -> Woodsculp Safari
All Things Nature -> Woodsculp by Release Date -> Woodsculp Christmas 2023 This would organise things more logically but I would then lose the brand category (and the potential of the brand keyword ranking?) Would I be better off choosing one main keyword to use as a category and then use tags for the other categories? Categories: All Things Nature -> Woodsculp -> Woodsculp Dogs
All Things Nature -> Woodsculp -> Woodsculp Elephants Tags: Woodsculp Safari
Woodsculp Christmas 2023 The next issue I have is that I have products which could fall under several different categories. A product called Elijah Elephant, for example could fall under Woodsculp Elephants, Woodsculp Safari and Woodsculp Summer 2022. In previous e-commerce sites I have never assigned multiple categories to one product (I instead have used tags). Is it good practice to organise products under multiple categories for an e-commerce site? Thanks in advance for any help and advice.0 -
Should I keep my existing site or start new?
I have a website with less than 3K visits a year. Only customers with an Account with me who have login credentials can see my product pricing and make a purchase onsite; therefore, indexing/page ranking is not a concern for me. My agency suggests that my product catalog be corrected to a parent/child relationship. Currently, each product variation has its own SKU and PDP. As a result, product findability: Site Search, Categorization, and Facets are a mess. Is there any way I can keep my current URL (branding purposes)? I thought we could delete all pages (PLPs & PDPs) and create all new and enforce 301 redirects. Thoughts?
Community | | SEOfreshman1 -
Page Authority
I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. In your opinion, how important is it to go out and create back links for a page? - am I wasting time I could be using towards creating more great content? Shannon Peel
Content Development | | MarketAPeel
Telling Stories about Women
MarketAPeel1 -
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Brackets vs Encoded URLs: The "Same" in Google's eyes, or dup content?
Hello, This is the first time I've asked a question here, but I would really appreciate the advice of the community - thank you, thank you! Scenario: Internal linking is pointing to two different versions of a URL, one with brackets [] and the other version with the brackets encoded as %5B%5D Version 1: http://www.site.com/test?hello**[]=all&howdy[]=all&ciao[]=all
Intermediate & Advanced SEO | | mirabile
Version 2: http://www.site.com/test?hello%5B%5D**=all&howdy**%5B%5D**=all&ciao**%5B%5D**=all Question: Will search engines view these as duplicate content? Technically there is a difference in characters, but it's only because one version encodes the brackets, and the other does not (See: http://www.w3schools.com/tags/ref_urlencode.asp) We are asking the developer to encode ALL URLs because this seems cleaner but they are telling us that Google will see zero difference. We aren't sure if this is true, since engines can get so _hung up on even one single difference in character. _ We don't want to unnecessarily fracture the internal link structure of the site, so again - any feedback is welcome, thank you. 🙂0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Is there any negative SEO effect of having comma's in URL's?
Hello, I have a client who has a large ecommerce website. Some category names have been created with comma's in - which has meant that their software has automatically generated URL's with comma's in for every page that comes beneath the category in the site hierarchy. eg. 1 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/ eg. 2 : http://shop.deliaonline.com/store/music,-dvd-and-games/dvds-and-blu_rays/action-and-adventure/ etc... I know that URL's with comma's in look a bit ugly! But is there 'any' SEO reason why URL's with comma's in are any less effective? Kind Regs, RB
Intermediate & Advanced SEO | | RichBestSEO0