Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I put meta descriptions on pages that are not indexed?
-
I have multiple pages that I do not want to be indexed (and they are currently not indexed, so that's great).
They don't have meta descriptions on them and I'm wondering if it's worth my time to go in and insert them, since they should hypothetically never be shown.
Does anyone have any experience with this? Thanks!
The reason this is a question is because one member of our team was linking to this page through Facebook to send people to it and noticed random text on the page being pulled in as the description.
-
If you are sending Facebook and Twitter Trafic to these pages try and use Facebook OpenGraph and Twitter Cards
-
Hi Brittany,
While it is not essential to have meta descriptions for each page, especially if they are not indexed by Google, there can still be some benefit to having meta descriptions for pages people are linking to. Users can see the meta description if the page shows up during a search query, and sites with strong meta descriptions tend to come across as more professional. There is always a chance the page can show up in other search engines and directories, so you won’t want to worry about random text showing up. There is no real ranking benefit to meta descriptions, but Google does indicate whether meta descriptions are too long, too short, or too similar in Webmaster Tools, so it would seem Google would consider proper meta descriptions to be of at least some value.
-
Brittany,
You need to come up with a strategy and stick with it. You didn't say what type of page your "No Index" page is. But you may have a very good reason why you classify it a no index page. It just seems counter productive to no index that page or a group of pages, but yet encourage social media to link to it.
Heck no one wants to go back later and optimize a page that should have been optimized to begin with. Normally we use a template when building a web page so that all of items we want to index for are conveniently available to drop into the page being built.
A sound strategy of how pages are linked, keywords to use for each category, and titled will in the long run be easier to maintain, and make upgrading later so much more easy, rather than trying to go back and change an ever increasing mountain of pages later as your strategy changes.
-
I think you hit the nail on the head with your last line. I would do it just for the social share pulling up the snippet that you have crafted versus some random part of the page getting ripped out of it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Indexing without content
Hello. I have a problem of page indexing without content. I have website in 3 different languages and 2 of the pages are indexing just fine, but one language page (the most important one) is indexing without content. When searching using site: page comes up, but when searching unique keywords for which I should rank 100% nothing comes up. This page was indexing just fine and the problem arose couple of days ago after google update finished. Looking further, the problem is language related and every page in the given language that is newly indexed has this problem, while pages that were last crawled around one week ago are just fine. Has anyone ran into this type of problem?
Technical SEO | | AtuliSulava1 -
Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools
Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!
Technical SEO | | Hermski0 -
Duplicated titles and meta descriptions
Hi, Dealing with both my duplicated titles and meta descriptions i'm wondering if there's a "quick" win I could potentially implement asap. A bit of background:
Technical SEO | | GhillC
Say I've 4 pages structured that way: domain.com/us/productA.html for the US domain.com/gb/productA.html the UK domain.com/fr/productA.html for France domain.com/de/productA.html For Germany At the moment, both my page titles and meta-descriptions are duplicated all over the place for product A.
Title is reading "Product A - company name"
MD is a bit better, being translated in all 3 languages (En, Fr, DE). Therefore being the same for the US and for the UK. Ideally, I would get unique page titles and MD all over the place. However, due to time and resource constraints, I can't make it happen overnight. So my questions are pretty simple:
1. Can I create a rule for page titles to be "Product A - country - company name" or similar? Would that be enough to make the page titles unique? Is there any value doing so?
2. Can I "localize" duplicate MD by simply naming the country? I assume it is not enough in this case as all the rest would be copy/pasted. Ideally speaking, both my page titles and MD would be completely unique but I can't afford doing so in the short term. Thanks!0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | | Nanook10 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Is the Authority of Individual Pages Diluted When You Add New Pages?
I was wondering if the authority of individual pages is diluted when you add new pages (in Google's view). Suppose your site had 100 pages and you added 100 new pages (without getting any new links). Would the average authority of the original pages significantly decrease and result in a drop in search traffic to the original pages? Do you worry that adding more pages will hurt pages that were previously published?
Technical SEO | | Charlessipe0 -
How to stop my webmail pages not to be indexed on Google ??
when i did a search in google for Site:mywebsite.com , for a list of pages indexed. Surprisingly the following come up " Webmail - Login " Although this is associated with the domain , this is a completely different server , this the rackspace email server browser interface I am sure that there is nothing on the website that links or points to this.
Technical SEO | | UIPL
So why is Google indexing it ? & how do I get it out of there. I tried in webmaster tool but I could not , as it seems like a sub-domain. Any ideas ? Thanks Naresh Sadasivan0 -
Determining When to Break a Page Into Multiple Pages?
Suppose you have a page on your site that is a couple thousand words long. How would you determine when to split the page into two and are there any SEO advantages to doing this like being more focused on a specific topic. I noticed the Beginner's Guide to SEO is split into several pages, although it would concentrate the link juice if it was all on one page. Suppose you have a lot of comments. Is it better to move comments to a second page at a certain point? Sometimes the comments are not super focused on the topic of the page compared to the main text.
Technical SEO | | ProjectLabs1