Filler words like "for" in keyword phrase
-
Hey,
I wonder what the effect of filler words like "on" or "for" is when I try to rank for a certain phrase.
Here is an example, lets say i try to rank for "best apps iphone" but the grammatically correct usage in the headline or text is "best apps for iphone". Is there any difference or should I use the exact keyword without "for"?
Thanks!
-
Thank you very much for the elaborate answers, this helps a lot
-
thanks, that answers my question
-
Remember that the title isn't just there to get your keyword in front of the search engines. In conjunction with the meta description it also has to persuade people to click-through from the SERPS and visit your site.
As long as you keep it short, natural and make sure people feel that they'll find what they're searching for when they click on your site it should be ok.
You might also want to think about how your can differentiate yourself from the competition. In the example above "best" is pretty generic.
For a recent project I found optimising for "my keyword + year" got me a chunkier slice of a competitive keyword than if I'd just gone for the keyword alone.
Yes you need to get your important keywords in there, but you've also got to think broadly when you cover the topic on your page and think about the human visitors.
Trust and credibility are important factors and poor copy - especially when it's bordering on spammy, over-stuffed or irrelevant to the searchers intent, is a great way to undermine your website - and that can start in the SERPS!
-
Even though search engines don't see the the "for" (correct me if I'm wrong) keep in mind you're ultimate target is humans. So being grammatically correct might affect how they perceive you.
Ciao,
Immanuel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Bye Bye Keyword Difficulty Tool :(
So the Keyword Difficulty Tool will be retired from the end of this month. Is anyone else worried about this? - because I just don't trust the numbers coming back from Keyword Explorer. Never have. I've even raised this with Moz staff previously, when there was a huge difference between the score given by the keyword difficulty tool vs keyword explorer. From what I see in Domain and Page authority and in the SERPs then the score from keyword difficulty tool, was always more accurate, and thankfully have been able to use both tools, but from next month I feel somewhat uneasy about solely relying on the score from Keyword Explorer. Thoughts? and feel free to run your own tests on keywords and I'm sure you'll see what I mean.
Keyword Research | | GregDixson0 -
Supplementing Moz's Keyword Explorer When Volume Has "No Data?"
Many of the keywords for which I'm trying to find volume information in Moz's Keyword Explorer have "no data." This makes it difficult to determine the value of the keyword compared to other options. What tools / techniques do you use as a stand-in for this data?
Keyword Research | | Kevin_P0 -
Google keywords
I'm having trouble understanding how google determines out of my text what are the keywords and what aren't. Is there somewhere I can go that will tell me what google sees as my dominant keywords and I'd like to see my total keyword list too. We are running eCommerce and I don't think it is picking up on everything we expected it to see as keywords. I'm pretty new to this SEO stuff but I'm trying to learn. Any help would be appreciated. I understand I'm suppose to include important words in my page titles, headers and meta description and use effective markup as well so I'm just a bit lost on how I can actually see what google counts as my keywords and their level of power/importance. If this isn't possible if anyone has any suggestions on how to gauge this, I'm open to ideas! Thanks in advance guys!
Keyword Research | | ithvac0 -
Targeting nearly identical keywords
Hi, I have a website selling home furniture and I can't work out the best way to target keywords relating to sofas/couches. They both have very similar search volume and so I would like to target both. However, I obviously can't create different pages for couches and sofas as this will likely be seen as duplicate content, I also think it wouldn't read well if the content swaps between using couch and then sofa. I would really appreciate some advice on how best I can target both keywords. Thanks in advance!
Keyword Research | | uSwSEO0 -
How to find keywords specific to local area
Hey everyone, new to this game, but been working hard to learn, have a website for an independant insurance broker in Northern Ireland, I have been using adwords and insights to try find good keywords to build his site around. But really struggling to find any keywords which people in Northern ireland are searching for, that are not in high competition. Anyone give me a pointer how i could better identify the keywords i seek 🙂
Keyword Research | | buntrosgali0 -
Ranking Reports for New Keywords
I added new keywords to my campaign. They do appear in my ranking report. But I am not getting any ranking data on the new keywords. It looks like they are yet to be crawled. For my initial set of keywords, i see the specific rankings in each search engine and for some it says "not in the top 50." For the new ones all I see are zeros. Will the ranking data eventually appear?
Keyword Research | | dseevers0 -
Combining keyword phrases
http://www.drillingtrader.com I am wanting to combine; oilfield classifieds
Keyword Research | | drillingtrader
drilling classifieds
oilfield services classifieds A keyword phrase generator reflected; oilfield classifieds drilling classifieds oilfield services classifieds [oilfield classifieds drilling classifieds oilfield services classifieds] or oilfield classifieds drilling classifieds oilfield services classifieds "oilfield classifieds drilling classifieds oilfield services classifieds" or oilfield classifieds drilling classifieds oilfield services classifieds +oilfield +classifieds +drilling +classifieds +oilfield +services +classifieds I don't know which keyword phrase would be most effective, nor do I understand if I am to combine the two lines, utilized in a keyword phrase or just one.0 -
Tittle + keywords = ?
Hi everyone so it's time for a refresh. I want to improve my rank for couple of terms on one page, so whats you recommend me. Currently I am thinking to go with option 1 and be as much specific to my main keyword, but at the same time I am not sure if I'll be able to link well for my 2nd keywords. Option 1 Term 1, Term 2, Term 3 - they are more or less related Tittle: Term 1 and Term 2 and Term 3 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3 or Option 2 Tittle: Term 1 Keywords: term 1, term 2, term 3 Meta description: Term 1, la lalal mama term 2, ta da da lalaaas term 3
Keyword Research | | DiamondJewelryEmpire0