Paid links from directory listing and business listing sites are good or bad according to Penguin 2.1 update?
-
Hi Friends,
Recently on October 4<sup>th</sup>, 2013, a new spam filtering algorithm got live named Penguin 21. / Penguin 5.
The update goes after sites that may have purchased paid links.
I would like to know is it safe, if we submit website details with links in paid directories, eg: https://ecom.yahoo.com/dir/submit/intro/ (yahoo directory) and quality business listing sites provided the categories are related to our website.
Our competitor sites having the backlinks from those kind of directories and they are performing (ranking) well in major search engines.
May I know how Google treat these kinds of links according to this recent algorithm update?
-
Thanks for your reply.
I have one more doubt. If I am going to get links from say 10-20 links from paid web directories/ business listing sites which is of high PR (pr 5 and above) and quality sites, will it affect my website ranking?
eg: http://www.rddesignlondon.co.uk/best-paid-directories-for-seo/
-
This is a complicated question because there's a sliding scale of directories out there. On a scale of 1 to 10, with one being 'getting you penalized' and 10 being 'increasing your rankings', I would put the Yahoo directory (the $299/yr one) at an 8 or so.
The yahoo directory is a rare example of a directory that is of value despite it being paid but for the most part I would steer clear of paid inclusion directories unless they have a true logical value, i.e. customers going to the directory to legitimately find a web site or business.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Google could quickly fix the whole Links problem...
A Thursday morning brainstorm that hopefully an important Google manager will see... Google could quickly end all the problems of link buying, spammy links, and negative SEO with one easy step: Only count the 100 best follow links to any domain. Ignore all the nofollows and everything beyond the 100 best. They can choose what "best" means. Suddenly links would be all about quality. Quantity would not matter. Fiverr links, comment links, and all the other mass-produced spam links would literally be ignored. Unless that's all a domain had, and then they would surely be stomped by any domain with 100 decent natural links. Would it be an improvement over today's situation?
Industry News | | GregB1230 -
Changing Domains - How much link juice is lost with 301 redirect?
My company is thinking about rebranding and moving over to a new domain. While we dont have a lot of backlinks, we do have some very valuable ones that we hate to lose. That being said, I think we are in such an infancy that the backlinks we have shouldnt prevent us from rebranding if thats what we choose to do. I am just trying to get an idea of how moving to a new domain will effect the domain authority if we redirect all the pages? Is the best thing to do simply re-direct, or should we reach out to our most valuable links and let them know the domain/link has changed and hopefully they change their link to us? How much is lost by simply 301 every page? We are getting around 70 organic clicks per day and would rather not start from zero again 🙂
Industry News | | DemiGR0 -
Duplicate Content Tool - sketchy or good?
BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites. Anyone have any feedback on this yet - seems to go to be true if you ask me. Your pal Chenzo
Industry News | | Chenzo0 -
Sitelinks Disappeard For My Site
Hi Guys I noticed that all the sitelinks for my site has disappeared. Could it be because of recent changes that I made to the site or maybe because I submitted a new sitemap for my site? Should I ask the googlebot to fetch my site now again after I submitted my sitemap and also ask to re-index it? I also read somewhere else that Google could be re-indexing my site and thus still needs to determine what my sitelinks is going to be. If somebody could please give me some advice on this I would appreciate it. Thanks Dave
Industry News | | DavidZA10 -
Any good White-head SEO Company for Nederland?
Our company in Nederland is looking to outsouce our SEO. We would like to find a local white head seo company to help us to get the best ranking. Any suggestions?
Industry News | | ringochan0 -
What are some good organizations an SEO company can join that are strong trust signals?
We are working on a website redesign, and want to prominently include some trust signals that help people feel comfortable with us. We're including logos of a few places we've guest posted, and also the BBB and local chamber of commerce. Do you have any other ideas on logos we can include that are good trust signals? Any associations or organizations we could join? We are a trustworthy company, we just want a way to communicate that visually, and it seems organization seals and logos are the way to go. Thanks!
Industry News | | brianspatterson1 -
Anyone drawn a Google Penguin?
Just a bit of light relief in the world of SEO. Hey SEO people are funny and can laugh as well 🙂 Our SEO team has had a go at drawing some penguins and the results are funny to us as they are so childlike. Anyone else fancy adding their drawing to the flicker group. This is just a bit of fun for us all! http://www.flickr.com/groups/googlepenguincartoons/
Industry News | | highwayfive1 -
What is the best site-map software?
I am in the beginning stages of building a website and would like to know the site-mapping software for organizing my company's ideas. Any recommendations are greatly appreciated. Thanks!
Industry News | | canadianplum0