Page Rank vs Page and Domain Authority - who wins?
-
A client has found another SEO agency promising various things to do with link building. Most of these promises are based upon links from sites with allegedly high page ranks. So my questions:
-
Page rank seems to be fading out am I safe to stay with PA and DA metrics instead?
-
I don't agree with link building tactics and feel that it should more a networking activity to provide USEFUL links to users... am I being too white hat and missing opporunities?
-
The other company have promised long list of links including 100 SEO friendly web directory listings, 200 PR 8 back links from Pinterest (which i thought was no follow) & 10 long lasting and high quality mini web sites (with three pages/posts, video and pictures). Am I right that this all sounds a little spammy or is this really what I should be doing for me clients?
-
-
- Page rank seems to be fading out am I safe to stay with PA and DA metrics instead?
You should be for now but look across multiple metrics as leaning on one too much can give you false ideas. Worse case you can always use your Serp pos. but PA & DA are always a safe bet.
- I don't agree with link building tactics and feel that it should more a networking activity to provide USEFUL links to users... am I being too white hat and missing opporunities?
Sounds great to me and good for a long term SEO tactic you may miss out short term but in long term which is always nicer your safe. If it benefits the user I recommend it!
- The other company have promised long list of links including 100 SEO friendly web directory listings, - can any one say Penguin 2.1?
200 PR 8 back links from Pinterest (which i thought was no follow) Pintrest links are follow & 10 long lasting and high quality mini web sites (with three pages/posts, video and pictures). Am I right that this all sounds a little spammy or is this really what I should be doing for me clients?
It is a little spammy but unfortunately it can work but it would work short term and only be a quick fix. I wouldn't recommend this as a service
Your tactics sound fine to me keep it white hat and keep on the ball whilst spamming micro sites and directories seem great Google is always trying to stamp this kind of manipulation out and rather then fight Google why not go with it? create some content users want to naturally share and talk about etc.
It's a longer benefit for everyone to have great content on your site that makes people want to go to your site rather than cheat them onto your site where at the end of the day may just result in a bounce.
Of course your welcome to look into it more and that's all opinion but content is king for most SEO practices
Thanks & good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What to do with a site of >50,000 pages vs. crawl limit?
What happens if you have a site in your Moz Pro campaign that has more than 50,000 pages? Would it be better to choose a sub-folder of the site to get a thorough look at that sub-folder? I have a few different large government websites that I'm tracking to see how they are fairing in rankings and SEO. They are not my own websites. I want to see how these agencies are doing compared to what the public searches for on technical topics and social issues that the agencies manage. I'm an academic looking at science communication. I am in the process of re-setting up my campaigns to get better data than I have been getting -- I am a newbie to SEO and the campaigns I slapped together a few months ago need to be set up better, such as all on the same day, making sure I've set it to include www or not for what ranks, refining my keywords, etc. I am stumped on what to do about the agency websites being really huge, and what all the options are to get good data in light of the 50,000 page crawl limit. Here is an example of what I mean: To see how EPA is doing in searches related to air quality, ideally I'd track all of EPA's web presence. www.epa.gov has 560,000 pages -- if I put in www.epa.gov for a campaign, what happens with the site having so many more pages than the 50,000 crawl limit? What do I miss out on? Can I "trust" what I get? www.epa.gov/air has only 1450 pages, so if I choose this for what I track in a campaign, the crawl will cover that subfolder completely, and I am getting a complete picture of this air-focused sub-folder ... but (1) I'll miss out on air-related pages in other sub-folders of www.epa.gov, and (2) it seems like I have so much of the 50,000-page crawl limit that I'm not using and could be using. (However, maybe that's not quite true - I'd also be tracking other sites as competitors - e.g. non-profits that advocate in air quality, industry air quality sites - and maybe those competitors count towards the 50,000-page crawl limit and would get me up to the limit? How do the competitors you choose figure into the crawl limit?) Any opinions on which I should do in general on this kind of situation? The small sub-folder vs. the full humongous site vs. is there some other way to go here that I'm not thinking of?
Moz Pro | | scienceisrad0 -
Seeing steady drop in Domain Authority?
Hi! I'm working with a client that has seen a steady drop in their domain authority over the past year and a half. They were at 75 in October '13 and now they're down to 67. The drop seems rather steady over this time, no big dip. They've actually worked their crawl errors during this time and have reduced a ton of them. I can't figure out why this metric would be dropping. Anyone know of something measurable I can look at to help pinpoint the problem (and of course actions to fix it)? Thanks so much!
Moz Pro | | Becky_Converge
Becky0 -
Why my site page don't appeare in the ranking ?
why my site page don't appear in the ranking, which type of domain tracking should i choose to track all my site pages ( my site is a .blogspot.com ) ? when i check it i found that they appear in the first 30 results although seomoz saying they are not in the first 50 result !
Moz Pro | | AmrKamal0 -
Duplicate content pages
Crawl Diagnostics Summary shows around 15,000 duplicate content errors for one of my projects, It shows the list of pages with how many duplicate pages are there for each page. But i dont have a way of seeing what are the duplicate page URLs for a specific page without clicking on each page link and checking them manually which is gonna take forever to sort. When i export the list as CSV, duplicate_page_content column doest show any data. Can anyone please advice on this please. Thanks <colgroup><col width="1096"></colgroup>
Moz Pro | | nam2
| duplicate_page_content |1 -
Transfering Page Authority
Hi, I have recently change my url architecture with site redesign and was just doing some analysis of the old and new pages. I seem to be losing a little bit of Organic Search because of it. As an example this old diving page in open site explorer shows a Page Authority of 46 whilst the new diving page shows a Page Authority of 22. I have a 301 redirect going from the old page to the new, but that seems to be quite a drop in Page Authority. Is there anything else I can be doing to improve upon it? Thanks, Adam
Moz Pro | | NaescentAdam0 -
Rankings in Google UK
Hi there, Can someone explain the difference between the results in Google UK - the default is 'The Web', whereas I can opt to choose 'Pages from the UK'. My question is: If I'm tracking rankings for Google United Kingdom in SEOMoz, is it tracking the results from 'Pages from the UK' or the default setting of 'The Web'? Are there any statistics on how many people choose to see 'Pages from the UK'? Thanks
Moz Pro | | columbus0 -
How do I change my domain?
My domain was updated to use www by default. How do I update it in the profile?
Moz Pro | | dsfsystemsseo0