Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Asynchronous loading of product prices bad for SEO?
-
We are currently looking into improving our TTFB on our ecommerce site.
A huge improvement would be to asynchronously load the product prices on the product list pages. The product detail page – on which the product is ordered- will be left untouched.
The idea is that all content like product data, images and other static content is sent to the browser first(first byte). The product prices depend on a set of user variables like delivery location, vat inclusive/exclusive,… etc. So they would requested via an ajax call to reduce the TTFB.
My question is whether google considers this as black hat SEO or not?
-
Thanks for your response. We'll definitely go for this improvement.
But can you please explain what you mean by "an unintuitive UX idea" ?
-
I don't see any reason why this would be seen as black hat. On the contrary, I see it as an unintuitive UX idea and you should definitely do it.
The only information your withholding (and you're not even cloaking it) is a price that is dependent on a lot of factors. You're not hiding any content or links, so there's no worry there. Even if you were hiding content it wouldn't be a problem, unless it was completely irrelevant and there just to rank the page.
Any affect this could have is that if you're deferring elements to load on the page to improve Time To First Byte, then Google may not read them as they crawl and therefore the content it sees on the page may be depleted, affecting your ability to rank the page. But for something like deferring a price tag, this isn't relevant at all.
I'd say go for it - think it would be a great idea for user experience.
-
Definitely not black hat but could impact SEO and negate any schema markup you have.
I would go to GWT > Crawl > Fetch as Google and see what HTML is received by Googlebot.
If all the async elements are there, you should be gravy.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is domain redirection a good method for SEO?
I have a question and need suggestion from you guys. I’ve searched for my question on Google but don’t get exact information what I need. Maybe I can’t search perfectly.
White Hat / Black Hat SEO | | kamishah
Let me explain my confusion:
I’ve checked backlink profile of a website. He is not using his main domain while doing comment backlink. He put his another domain while doing comment backlink. The another domain redirect to the main domain. Why he use another domain while doing comment backlink?
Is it helpful to get better rank on Google? For example: My Main Domain = solutionfall.com
Another Domain= xyz.com (It redirect to solutionfall.com)
He just uses xyz.com while doing comment backlink. Thank You so much1 -
Is toggle Good For seo
Hi there, I have Client Who dont want to show his content to publicly, So team decided to use toggle, So Google can also See Content, But i want bu sure. Does Google will really cache that Content?? Does it down my website Ranking?? Please any one can Help, I need urgent basis Thnx in advance Falguni
White Hat / Black Hat SEO | | iepl20010 -
Opinion on Gotch SEO methods & services
I would love to get you all's take on Gotch SEO. I am gearing up to link build for a site in the next several months, and have been reading up from sources other than Moz, in preparation. (Need to re-read Moz's guide, too, but I have already read it last year) I'm reading Gotch SEO's main link building method articles right now, and am wondering what you all think. Do you think they have a good approach and are generally reliable? Likewise, has anyone used their service for getting a link? What was your experience? Or if you haven't used the service, any quick takes on it?
White Hat / Black Hat SEO | | scienceisrad0 -
Are All Paid Links and Submissions Bad?
My company was recently approached by a website dedicated to delivering information and insights about our industry. They asked us if we wanted to pay for a "company profile" where they would summarize our company, add a followed link to our site, and promote a giveaway for us. This website is very authoritative and definitely provides helpful use to its audience. How can this website get away with paid submissions like this? Doesn't that go against everything Google preaches? If I were to pay for a profile with them, would I request for a "nofollow" link back to my site?
White Hat / Black Hat SEO | | jampaper1 -
Bad for SEO to have two very similar websites on the same server?
Is it bad for SEO to have two very similar sites on the same server? What's the best way to set this up?
White Hat / Black Hat SEO | | WebServiceConsulting.com0 -
Black Hat SEO Case Study - Private Link Network - How is this still working?
I have been studying my competitor's link building strategies and one guy (affiliate) in particular really caught my attention. He has been using a strategy that has been working really well for the past six months or so. How well? He owns about 80% of search results for highly competitive keywords, in multiple industries, that add up to about 200,000 searches per month in total. As far as I can tell it's a private link network. Using Ahref and Open Site Explorer, I found out that he owns 1000s of bought domains, all linking to his sites. Recently, all he's been doing is essentially buying high pr domains, redesigning the site and adding new content to rank for his keywords. I reported his link-wheel scheme to Google and posted a message on the webmaster forum - no luck there. So I'm wondering how is he getting away with this? Isn't Google's algorithm sophisticated enough to catch something as obvious as this? Everyone preaches about White Hat SEO, but how can honest marketers/SEOs compete with guys like him? Any thoughts would be very helpful. I can include some of the reports I've gathered if anyone is interested to study this further. thanks!
White Hat / Black Hat SEO | | howardd0 -
Tags on WordPress Sites, Good or bad?
My main concern is about the entire tags strategy. The whole concept has really been first seen by myself on WordPress which seems to be bringing positive results to these sites and now there are even plugins that auto generate tags. Can someone detail more about the pros and cons of tags? I was under the impression that google does not want 1000's of pages auto generated just because of a simple tag keyword, and then show relevant content to that specific tag. Usually these are just like search results pages... how are tag pages beneficial? Is there something going on behind the scenes with wordpress tags that actually bring benefits to these wp blogs? Setting a custom coded tag feature on a custom site just seems to create numerous spammy pages. I understand these pages may be good from a user perspective, but what about from an SEO perspective and getting indexed and driving traffic... Indexed and driving traffic is my main concern here, so as a recap I'd like to understand the pros and cons about tags on wp vs custom coded sites, and the correct way to set these up for SEO purposes.
White Hat / Black Hat SEO | | WebServiceConsulting.com1 -
How Is Your Approach Towards Adult SEO?
I would like to know how SEOMoz community members approach adult SEO. How do you approach a project when you get one (if you do it that is). If you dont do adult SEO, why do you not do it? Is it because it's much more difficult than normal SEO or do you not want to associate yourself with that industry?
White Hat / Black Hat SEO | | ConversionChamp0