Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Paging. is it better to use noindex, follow
-
Is it better to use the robots meta noindex, follow tag for paging, (page 2, page 3) of Category Pages which lists items within each category
or just let Google index these pages
Before Panda I was not using noindex because I figured if page 2 is in Google's index then the items on page 2 are more likely to be in Google's index. Also then each item has an internal link
So after I got hit by panda, I'm thinking well page 2 has no unique content only a list of links with a short excerpt from each item which can be found on each items page so it's not unique content, maybe that contributed to Panda penalty. So I place the meta tag noindex, follow on every page 2,3 for each category page. Page 1 of each category page has a short introduction so i hope that it is enough to make it "thick" content (is that a word :-)) My visitors don't want long introductions, it hurts bounce rate and time on site.
Now I'm wondering if that is common practice and if items on page 2 are less likely to be indexed since they have no internal links from an indexed page
Thanks!
-
Hi Theo, This is an old post you commented on, but I wanted to expand on the question and ask your thoughts: I have a real estate website where I show MLS listings (properties for sale shared by Realtors) which means these MLS listings also exit on 100+ other real estate sites. For my various MLS result pages I use rel=prev / next for paginated pages. Now, here is the question: should I also ad a "no index, follow" on these paginated pages? According to a Google blog post it said no need to use when using rel=prev / next. However, in my case these pages are very similar to other pages around the web and not original content. Yes, I know I could make more unique by adding content, but that is not what my users want. I need a simple clean look with minimal words. So, if I have a result page with 10 pages, would no index follow 9 of those pages make sense to reduce the duplicate content on my website? Or, is issue that my result page will look "thin" compared to competitors and that will impact my ranking negatively?
-
Google just announced some tags to help support pagination better. They say if you have a view all option that doesn't take too long to load, searchers generally prefer that, so you can rel=canonical to that page. However, if you don't have a view all page, then you can put these nifty rel="next" and rel="prev" tags in to let Google know your page has pagination, and where the next and previous pages are.
View all: http://googlewebmastercentral.blogspot.com/2011/09/view-all-in-search-results.html
next/prev: http://googlewebmastercentral.blogspot.com/2011/09/pagination-with-relnext-and-relprev.html
-
I was talking about the same concept you're describing when I mentioned category listings. The next / previous and related items sound exactly like the things that I would recommend to get links to the page > 1 items! Lastly, yes the canonical URL should be the page we're actually viewing and not always page 1.
-
What do you mean by category listings? I'm talking about category pages where each item in the category is listed.
I do link from product or item pages to each other using next, previous and related items.
Also I'm pretty sure about this but just asking, rel=canonical for page 2,3 should be that page and not page 1 ?
-
You're welcome! It is a link from one page of your website to another, thus an internal link. I don't see how noindex,follow would change that. Yes, they will receive link juice. Because of the follow in the robots tag the pages (even though they aren't indexed) still pass link juice. Like I said in my original post, it is best to have other pages (such as category listings for example) link to these items as welll though.
-
Thanks for the answer.
Does a link from a page with noindex,follow count as an internal link? Will the items on page 2 receive any link juice, if their only internal link is from a noindexed page?
What do you think?
-
From what I've read on the internet, it is best to "noindex,follow" all pages >1. This issue had bugged me for quite some time as well, and I've struggled to find good resources explaining why their solution was the best. Now that I've actually given the subject some thought, and finally managed to read some quality material on the matter, it all makes sense.
It's basically a checklist. Do you want search engines to
-
index your paginated result pages: yes / no
-
reach the items that are listed in your paginated result pages: yes / no
In most cases you don't want your paginated result pages to be indexed. With our without Panda, visitors get little value from actually viewing 'page 7' in your result pages. That actual page provides little or no value to those visitors. However, you DO want those items listed on these paginated pages to be crawled, especially when you don't have any other pages linking to them (which you should by the way). This boils down to:
-
Don't nofollow your paginated links (because you want search engine spiders to reach them)
-
Put "noindex,follow" in the meta robots tag for all pages >1 (thus page 2 and greater) so the engines will no index these paginated results, but will crawl on to the pages that are behind the listings
Good luck!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conditional Noindex for Dynamic Listing Pages?
Hi, We have dynamic listing pages that are sometimes populated and sometimes not populated. They are clinical trial results pages for disease types, some of which don't always have trials open. This means that sometimes the CMS produces a blank page -- pages that are then flagged as thin content. We're considering implementing a conditional noindex -- where the page is indexed only if there are results. However, I'm concerned that this will be confusing to Google and send a negative ranking signal. Any advice would be super helpful. Thanks!
Intermediate & Advanced SEO | | yaelslater0 -
Should I use the on classified listing pages that have expired?
We have went back and forth on this and wanted to get some outside input. I work for an online listing website that has classified ads on it. These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale. We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired. In our Moz account right now we currently have over 28k crawler warnings alerting us to the being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the in the heads of the expired ads, or should we be allowing search engines to index the old pages. I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt
Intermediate & Advanced SEO | | mellison0 -
Adding hreflang tags - better on each page, or the site map?
Hello, I am wondering if there seems to be a preference for adding hreflang tags (from this article). My client just changed their site from gTLDs to ccTLDs, and a few sites have taken a pretty big traffic hit. One issue is definitely the amount of redirects to the page, but I am also going to work with the developer to add hreflang tags. My question is - is it better to add them to the header of each page, or the site map, or both, or something else? Any other thoughts are appreciated. Our Australia site, which was at least findable using Australia Google before this relaunch, is not showing up, even when you search the company name directly. Thanks!Lauryn
Intermediate & Advanced SEO | | john_marketade0 -
Using Canonical URL to poin to an external page
I was wondering if I can use a canonical URL that points to a page residing on external site? So a page like:
Intermediate & Advanced SEO | | llamb
www.site1.com/whatever.html will have a canonical link in its header to www.site2.com/whatever.html. Thanks.0 -
NOINDEX or NOINDEX,FOLLOW
Currently we employ this tag on pages we want to keep out of the index but want link juice to flow through them: <META NAME="ROBOTS" CONTENT="NOINDEX"> Is the tag above the same as: <META NAME="ROBOTS" CONTENT="NOINDEX,FOLLOW"> Or should we be specifying the "FOLLOW" in our tag?
Intermediate & Advanced SEO | | Peter2640 -
Are there any negative effects to using a 301 redirect from a page to another internal page?
For example, from http://www.dog.com/toys to http://www.dog.com/chew-toys. In my situation, the main purpose of the 301 redirect is to replace the page with a new internal page that has a better optimized URL. This will be executed across multiple pages (about 20). None of these pages hold any search rankings but do carry a decent amount of page authority.
Intermediate & Advanced SEO | | Visually0 -
There's a website I'm working with that has a .php extension. All the pages do. What's the best practice to remove the .php extension across all pages?
Client wishes to drop the .php extension on all their pages (they've got around 2k pages). I assured them that wasn't necessary. However, in the event that I do end up doing this what's the best practices way (and easiest way) to do this? This is also a WordPress site. Thanks.
Intermediate & Advanced SEO | | digisavvy0 -
Robots.txt & url removal vs. noindex, follow?
When de-indexing pages from google, what are the pros & cons of each of the below two options: robots.txt & requesting url removal from google webmasters Use the noindex, follow meta tag on all doctor profile pages Keep the URLs in the Sitemap file so that Google will recrawl them and find the noindex meta tag make sure that they're not disallowed by the robots.txt file
Intermediate & Advanced SEO | | nicole.healthline0