Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track your brand’s footprint in AI search
      Moz Pro

      Track your brand’s footprint in AI search

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Why do some URLs for a specific client have "/index.shtml"?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Why do some URLs for a specific client have "/index.shtml"?

    Technical SEO
    3
    3
    900
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • FranFerrara
      FranFerrara last edited by

      Reviewing our client's URLs for a 301 redirect strategy, we have noticed that many URLs have "/index.shtml." The part we don'd understand is these URLs aren't the homepage and they have multiple folders followed by "/index.shtml" Does anyone happen to know why this may be occurring? Is there any SEO value in keeping the "/index.shtml" in the URL?

      1 Reply Last reply Reply Quote 0
      • customerparadigm.com
        customerparadigm.com last edited by

        SHTML is an old-school way to use SSI (server side includes) in what is otherwise a static HTML page.
        Stack Overflow talks about this in more detail here:
        http://stackoverflow.com/questions/519619/what-is-shtml

        Web servers know that if the page is .shtml, then it's okay to run inline php code, for example.

        My guess is that your .shtml files are older remnants of SSI files.

        I'm not a big fan of changing URLs just to clean up things, because if you change links you will need to use a 301 redirect, and that will keep about 85% of the SEO value of the original link.

        If you do want to use inline php code on .html pages, I agree with Travis, above. You can modify your .htaccess file with:

        addhandler x-httpd-php5-cgi .htm
        addhandler x-httpd-php5-cgi .html

        (This will allow you to run php in static HTML files, without having to change the file extension to .php)

        Hope this helps!

        • Jeff
        1 Reply Last reply Reply Quote 0
        • Travis_Bailey
          Travis_Bailey last edited by

          It sounds like there's a problem with the .htaccess file. There's a lot of potential negatives to the situation. One of those is duplicate content.

          Find out if the potential duplicates are indexed. Perform a link audit for those pages and 301 or 410, depending upon value. I'm not a big fan of 'excessive' 301 redirects, so knowing nothing else about the situation I would err on the side of 410s.

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Vanderlindemedia

            Page with "random" content

            Hi, I'm creating a page of 300+ in the near future, on which the content basicly will be unique as it can be. However, upon every refresh, also coming from a search engine refferer, i want the actual content such as listing 12 business to be displayed random upon every hit. So basicly we got 300+ nearby pages with unique content, and the overview of those "listings" as i might say, are being displayed randomly. Ive build an extensive script and i disabled any caching for PHP files in specific these pages, it works. But what about google? The content of the pages will still be as it is, it is more of the listings that are shuffled randomly to give every business listing a fair shot at a click and so on. Anyone experience with this? Ive tried a few things in the past, like a "Last update PHP Month" in the title which sometimes is'nt picked up very well.

            Technical SEO | | Vanderlindemedia
            0
          • Hermski

            Japanese URL-structured sitemap (pages) not being indexed by Bing Webmaster Tools

            Hello everyone, I am facing an issue with the sitemap submission feature in Bing Webmaster Tools for a Japanese language subdirectory domain project. Just to outline the key points: The website is based on a subdirectory URL ( example.com/ja/ ) The Japanese URLs (when pages are published in WordPress) are not being encoded. They are entered in pure Kanji. Google Webmaster Tools, for instance, has no issues reading and indexing the page's URLs in its sitemap submission area (all pages are being indexed). When it comes to Bing Webmaster Tools it's a different story, though. Basically, after the sitemap has been submitted ( example.com/ja/sitemap.xml ), it does report an error that it failed to download this part of the sitemap: "page-sitemap.xml" (basically the sitemap featuring all the sites pages). That means that no URLs have been submitted to Bing either. My apprehension is that Bing Webmaster Tools does not understand the Japanese URLs (or the Kanji for that matter). Therefore, I generally wonder what the correct way is to go on about this. When viewing the sitemap ( example.com/ja/page-sitemap.xml ) in a web browser, though, the Japanese URL's characters are already displayed as encoded. I am not sure if submitting the Kanji style URLs separately is a solution. In Bing Webmaster Tools this can only be done on the root domain level ( example.com ). However, surely there must be a way to make Bing's sitemap submission understand Japanese style sitemaps? Many thanks everyone for any advice!

            Technical SEO | | Hermski
            0
          • everestagency

            Strange URL's for client's site

            We just picked up a new client and I've been doing some digging around on their site. They have quite the wide variety of URL's that make for a rather confusing experience. One of the milder examples is their "About" page. Normally I would expect something along the lines of: www.website.com/about I see: www.website.com/default.asp?Page=About I'm typically a graphic designer and know basically nothing about code, but I just assume this has something funky to do with how their website was constructed. I'm assuming this isn't particularly SEO friendly, but it doesn't seem too bad. Until I got to another section of their site. It's a section that logically should look like: www.website.com/training/public-seminars It's: www.website.com/default.asp?Page=MT&Area=Seminars&Sub=MRM Now that's nonsensical to me! Normally if a client has terrible URL's, I'd say let's do some redirects, but I guess I'm a little intimidated by these. Do the URL's have to be structured like this for some reason? Am I missing some important area of coding here? However, the most bizarre example is a link back to their website from yellowpages.com. Where normally I would expect it to lead to their homepage, I get this bizarre-looking thing: http://website1-px.rtrk.com/?utm_source=ReachLocal&utm_medium=PPC&utm_campaign=AssetManagement&reference_id=15&publisher=yellowpages&placement=ypwebsitemip&action_target=listing_website And as you browse through the site, that strange domain stays. For example the About page is now: http://website1-px.rtrk.com/default.asp?Page=About I would try to google this but I have no idea where to even start! What is going on with these links? Will we be able to fix them to something presentable without breaking their website?

            Technical SEO | | everestagency
            0
          • One2OneDigital

            My old URL's are still indexing when I have redirected all of them, why is this happening?

            I have built a new website and have redirected all my old URL's to their new ones but for some reason Google is still indexing the old URL's. Also, the page authority for all of my pages has dropped to 1 (apart from the homepage) but before they were between 12 to 15. Can anyone help me with this?

            Technical SEO | | One2OneDigital
            0
          • McFaddenGavender

            "Search Box Optimization"

            A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization". Essentially, they are claiming they can insert a company name into the autocomplete results on Google. Clearly, this isn't a legitimate service - however, is it a well known technique? Despite our recommendation to not move forward with it, the client is still very intrigued. Here is a video of a similar service:
            https://www.youtube.com/watch?v=zW2Fz6dy1_A

            Technical SEO | | McFaddenGavender
            0
          • jamesm5i

            "Fourth-level" subdomains. Any negative impact compared with regular "third-level" subdomains?

            Hey moz New client has a site that uses: subdomains ("third-level" stuff like location.business.com) and; "fourth-level" subdomains (location.parent.business.com) Are these fourth-level addresses at risk of being treated differently than the other subdomains? Screaming Frog, for example, doesn't return these fourth-level addresses when doing a crawl for business.com except in the External tab. But maybe I'm just configuring the crawls incorrectly. These addresses rank, but I'm worried that we're losing some link juice along the way. Any thoughts would be appreciated!

            Technical SEO | | jamesm5i
            0
          • dcmike

            Hyphenated Domain Names - "Spammy" or Not?

            Some say hyphenated domain names are "spammy". I have also noticed that Moz's On Page Keyword Tool does NOT recognize keywords in a non-hyphenated domain name. So one would assume neither do the bots. I noticed obviously misleading words like car in carnival or spa in space or spatula, etc embedded in domain names and pondered the effect. I took it a step further with non-hyphenated domain names. I experimented by selecting totally random three or four letter blocks - Example: randomfactgenerator.net - rand omf act gene rator Each one of those clips returns copious results AND the On-Page Report Card does not credit the domain name as containing "random facts" as keywords**,** whereas www.business-sales-sarasota.com does get credit for "business sales sarasota" in the URL. This seems an obvious situation - unhyphenated domains can scramble the keywords and confuse the bots, as they search all possible combinations. YES -  I know the content should carry it but - I do not believe domain names are irrelevant, as many say. I don't believe that hyphenated domain names are not more efficient than non hyphenated ones - as long as you don't overdo it. I have also seen where a weak site in an easy market  will quickly top the list because the hyphenated domain name matches the search term - I have done it (in my pre Seo Moz days) with ft-myers-auto-air.com. I built the site in a couple of days and in a couple weeks it was on page one. Any thoughts on this?

            Technical SEO | | dcmike
            0
          • Zitana

            Meta tag "noindex,nofollow" by accident

            Hi, 3 weeks ago I wanted to release a new website (made in WordPress), so I neatly created 301 redirects for all files and folders of my old html website and transferred the WordPress site into the index folder. Job well done I thought, but after a few days, my site suddenly disappeared from google. I read in other Q&A's that this could happen so I waited a little longer till I finally saw today that there was a meta robots added on every page with "noindex, nofollow". For some reason, the WordPress setting "I want to forbid search engines, but allow normal visitors to my website" was selected, although I never even opened that section called "Privacy". So my question is, will this have a negative impact on my pagerank afterwards? Thanks, Sven

            Technical SEO | | Zitana
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.