Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why website isn't showing on results?
-
Hello Moz!
Just got a quick question - we have a clientcalled and for some reason they just aren't showing up in the search results. It's not a new domain and hasn't been penalised (or has reason for penalty).
All the content is fresh and has no bad back links to the site. It is a new website and has been indexed by Google but for even for branded search terms, it just doesn't show up anywhere on page 1 (i think page 4).
Any help or advise is great appreciated is it's doing my head in.
We are using www.google.com.au.
Kindest Regards
-
Hi Chris,
Correct me if this information is outdated, but Open Site Explorer sees no inbound links pointing to the site. Ahrefs (a similar tool) sees <a>two</a>. Along with David's points about on-site optimisation, this is a big problem - even with all the changes Google has made in the past couple of years regarding site quality, links are still a very important part of the ranking algorithm. It's very hard to rank well without quality inbound links from third party websites.
I would look seriously into link development - the link building section of this blog is a great resource for ideas and current practices.
-
Wanted to include the links to the tools I used to find this info. I would bookmark them for future reference.
http://seo-browser.com/
Click "simple" button if you want to analyze without signing up. However, if you do sign up (its free) you get additional information that may help you.Google rich snippets preview tool:
http://www.google.com/webmasters/tools/richsnippets
Simply copy and paste your url. You can also analyze URLs by specific pages, to target individual page errors.Schema:
http://www.schema.org/docs/schemas.html
Take a look and see what category is a best fit for your business markup. -
Lots of questions come to mind.
1. How old is the site? (how long has it been live?)
2. How optimized is the content? New doesn't mean good.
3. You mentioned there aren't any bad backlinks, are there any good ones?
4. Does a sitemap exist? Has it been submitted in Webmaster tools?A few things I noticed:
I ran the site through SEO-browser.com, and saw you have headings above your first H1. This tool allows you to see your site the same way a search engine does. There isn't a lot of content on the home page either, only 1 paragraph above the fold, and most of it is bullet points.
The blog page only has 2 posts. One has a broken image path. The blog on this site does not seem to be used effectively.
On the pages I looked at, there are not a lot of internal links encouraging people to explore the site. I have noticed that Google tends to not like "dead end" pages. Consider adding links both internal and external from your pages, and expanding the content.
Even though you have the Google+ link, authorship is not set up for the website. I would add more validation links to existing citation profiles, or if they dont exist, create some. In the "Extracted structured data" there is required structure missing for that snippet to work properly.
Site appears to be focusing strongly on finance, might want to expand to the active term, "financing", and check google trends and keyword tool to see if that is more popular.
Footer location info is not marked up in rich snippet format. You can view how to do this here:
http://www.schema.org/OrganizationSite index shows a default wordpress page being indexed:
All pages have a page title with the company name, rather than focusing on the subject matter page is about.
No keywords in backend seo.
That should give you a good start. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Traffic exchange referral URL's
We have a client who once per month is being hit by easyihts4u.com and it is creating huge increases in their referrals. All the hits go to one page specifically. From the research we have done, this site and others like it, are not spam bots. We cannot understand how they choose sites to target and what good it does for them, or our client to have hits all on one days to one page? We created a filter in analytics to create what we think is a more accurate reflection of traffic. Should be block them at the server level as well?
White Hat / Black Hat SEO | | Teamzig0 -
How authentic is a dynamic footer from bots' perspective?
I have a very meta level question. Well, I was working on dynamic footer for the website: http://www.askme.com/, you can check the same in the footer. Now, if you refresh this page and check the content, you'll be able to see a different combination of the links in every section. I'm calling it a dynamic footer here, as the values are absolutely dynamic in this case. **Why are we doing this? **For every section in the footer, we have X number of links, but we can show only 25 links in each section. Here, the value of X can be greater than 25 as well (let's say X=50). So, I'm randomizing the list of entries I have for a section and then picking 25 elements from it i.e random 25 elements from the list of entries every time you're refreshing the page. Benefits from SEO perspective? This will help me exposing all the URLs to bots (in multiple crawls) and will add page freshness element as well. **What's the problem, if it is? **I'm wondering how bots will treat this as, at any time bot might see us showing different content to bots and something else to users. Will bot consider this as cloaking (a black hat technique)? Or, bots won't consider it as a black hat technique as I'm refreshing the data every single time, even if its bot who's hitting me consecutively twice to understand what I'm doing.
White Hat / Black Hat SEO | | _nitman0 -
I have deleted a couple of posts from my blog, im using wordpress but still showing in the search how to delete?
Hey Guys, So I deleted a couple of pages from my blog, and when I search the keyword it is still showing do you guys have any idea how I can completed delete this from the search? Here is the page http://bit.ly/1cRR4qJ
White Hat / Black Hat SEO | | edward-may0 -
Should I delete Meta Keywords from a website?
Hi Guys, I've been reading various posts on the Q&A section here at Moz about Meta keywords. I understand that meta keywords are not relevant with Google and that Bing signals this as spam. I'm optimising existing websites which already have meta keywords in the html coding. My question is: If I delete ALL meta keyword coding will this have any negative impact whatsoever? Thanks Mozers Jason 🙂
White Hat / Black Hat SEO | | Grant-Westfield0 -
Website not listing in google - screaming frog shows 500 error? What could the issue be?
Hey, http://www.interconnect.org.uk/ - the site seems to load fine, but for some reason the site is not getting indexed. I tried running the site on screaming frog, and it gives a 500 error code, which suggests it can't access the site? I'm guessing this is the same problem google is having, do you have any ideas as to why this may be and how I can rectify this? Thanks, Andrew
White Hat / Black Hat SEO | | Heehaw0 -
Footer Link in International Parent Company Websites Causing Penalty?
Still waiting to look at the analytics for the timeframe, but we do know that the top keyword dropped on or about April 23, 2012 from the #1 ranking in Google - something they had held for years, and traffic dropped over 15% that month and further slips since. Just looked at Google Webmaster Tools and see over 2.3MM backlinks from "sister" compainies from their footers. One has over 700,000, the rest about 50,000 on average and all going to the home page, and all using the same anchor text, which is both a branded keyword, as well as a generic keyword, the same one they ranked #1 for. They are all "nofollows" but we are trying to confirm if the nofollow was before or after they got hit, but regardless, Google has found them. To also add, most of sites are from their international sites, so .de, .pl, .es, .nl and other Eurpean country extensions. Of course based on this, I would assume the footer links and timing, was result of the Penguin update and spam. The one issue, is that the other US "sister" companies listed in the same footer, did not see a drop, in fact some had increase traffic. And one of them has the same issue with the brand name, where it is both a brand name and a generic keyword. The only note that I will make about any of the other domains is that they do not drive the traffic this one used to. There is at least a 100,000+ visitor difference among the main site, and this additional sister sites also listed in the footer. I think I'm on the right track with the footer links, even though the other sites that have the same footer links do not seem to be suffering as much, but wanted to see if anyone else had a different opinion or theory. Thanks!
White Hat / Black Hat SEO | | LeverSEO
Jen Davis0 -
Why do websites use different URLS for mobile and desktop
Although Google and Bing have recommended that the same URL be used for serving desktop and mobile websites, portals like airbnb are using different URLS to serve mobile and web users. Does anyone know why this is being done even though it is not GOOD for SEO?
White Hat / Black Hat SEO | | razasaeed0 -
Negative SEO - Case Studies Prove Results. De-rank your competitors
Reading these two articles made me feel sick. People are actually offering a service to de-rank a website. I could have swore I heard Matt Cutts say this was not possible, well the results are in. This really opens up a whole new can of worms for google. http://trafficplanet.com/topic/2369-case-study-negative-seo-results/ http://trafficplanet.com/topic/2372-successful-negative-seo-case-study/ This is only going to get worse as news like this will spread like wildfire. In one sense, its good these people have done this to prove it to google its just a pity they did it on real business's that rely on traffic.
White Hat / Black Hat SEO | | dean19860