Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Soft 404's on a 301 Redirect...Why?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Soft 404's on a 301 Redirect...Why?

    Technical SEO
    3
    3
    1141
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MJTrevens
      MJTrevens last edited by

      So we launched a site about a month ago. Our old site had an extensive library of health content that went away with the relaunch. We redirected this entire section of the site to the new education materials, but we've yet to see this reflected in the index or in GWT. In fact, we're getting close to 500 soft 404's in GWT. Our development team confirmed for me that the 301 redirect is configured correctly.

      Is it just a waiting game at this point or is there something I might be missing?

      Any help is appreciated. Thanks!

      1 Reply Last reply Reply Quote 0
      • EGOL
        EGOL last edited by

        Mememax,  thank you.  I did not know this.

        Have you tried the Custom 404 Widget?

        1 Reply Last reply Reply Quote 0
        • mememax
          mememax last edited by

          Yes that happened to me a couple of years ago too.

          If you're redirecting a lot of different content to the exact same generic page (like a section/category homepage) google will consider that the page is like a container, not the location where that exact content was moved. A clear signal for them would be that they can't find any portion of the old content.

          Here you can read some guidance from google regarding returning 404s. It seems that mask 404 witha 301 is not the way to go anymore, just limit that to pages with backlinks pointing there, because if not you can just return 404 and delete those pages from google index (you don't want google to waste your crawl budget on those pages).

          Hope this helps!

          1 Reply Last reply Reply Quote 3
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Damian_Ed 0

            Unsolved Temporary redirect from 302 to 301 for PNG File?

            302 temporary riderect 301 http status image issue

            #302HTTP #temporaryredirect
            Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
            https://moz.com/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
            but its not written here how to redirect in my HTML 1 image url not the landing page.
            Screenshot 2023-12-15 at 11.02.40.png
            I have messaged to MOZ Support but they recommended to go for the MOZ Community!
            Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.

            Technical SEO | | Damian_Ed 0
            0
          • DGAU

            Can I use a 301 redirect to pass 'back link' juice to a different domain?

            Hi, I have a backlink from a high DA/PA Government Website pointing to www.domainA.com which I own and can setup 301 redirects on if necessary. However my www.domainA.com is not used and has no active website (but has hosting available which can 301 redirect). www.domainA.com is also contextually irrelevant to the backlink. I want the Government Website link to go to www.domainB.com - which is both the relevant site and which also should be benefiting from from the seo juice from the backlink. So far I have had no luck to get the Government Website's administrators to change the URL on the link to point to www.domainB.com. Q1: If i use a 301 redirect on www.domainA.com to redirect to www.domainB.com will most of the backlink's SEO juice still be passed on to www.domainB.com? Q2: If the answer to the above is yes -  would there be benefit to taking this a step further and redirect www.domainA.com to a deeper directory on www.domianB.com which is even more relevant?
            ie. redirect www.domainA.com to www.domainB.com/categoryB - passing the link juice deeper.

            Technical SEO | | DGAU
            0
          • LindsayE

            What to do with old content after 301 redirect

            I'm going through all our blog and FAQ pages to see which ones are performing well and which ones are competing with one another. Basically doing an SEO content clean up. Is there any SEO benefit to keeping the page published vs trashing it after you apply a 301 redirect to a better performing page?

            Technical SEO | | LindsayE
            0
          • shawnbeaird

            301 Redirect for multiple links

            I just relaunched my website and changed a permalink structure for several pages where only a subdirectory name changed. What 301 Redirect code do I use to redirect the following? I have dozens of these where I need to change just the directory name from "urban-living" to "urban", and want it to catch the following all in one redirect command. Here is an example of the structure that needs to change. Old 
            domain.com/urban-living (single page w/ content)
            domain.com/urban-living/tempe (single page w/ content)
            domain.com/urban-living/tempe/the-vale (single page w/ content) New 
            domain.com/urban 
            domain.com/urban/tempe 
            domain.com/urban/tempe/the-vale

            Technical SEO | | shawnbeaird
            0
          • Kilgray

            Robots txt. in page with 301 redirect

            We currently have a a series of help pages that we would like to disallow from our robots txt. The thing is that these help pages are located in our old website, which now has a 301 redirect to current site. Which is the proper way to go around? 1- Add the pages we want to disallow to the robots.txt of the new website? 2- Break the redirect momentarily and add the pages to the robots.txt of the old one? Thanks

            Technical SEO | | Kilgray
            0
          • shanky1

            Structuring URL's for better SEO

            Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya

            Technical SEO | | shanky1
            0
          • dballari

            Where does Wordpress store the 301 redirects?

            Hi, I've just created a campaign for my new wordpress blog and found 11 301 redirects which I was not aware of. It looks like wordpress has created them automatically. Does any one know how wordpress handles this issues or where are they stored so I can delete them? They are of no use for me. 9 of these redirects point to the same url with an added '/' and are in pages 1 is on a post. I've been changing the permalink and some urls several times and maybe one of these times the Wordpress has automatically created the 301 redirect. But why? I do not want to keep the old url. the last redirect is very strange it goes from http://www.mydomain.com/folder to http://www.mydomain.com where folder is the folder where I installed wordpress. But again, I want no one to type the url with the folder name or even know this folder exists. Any comment on this would be greatly appreciated. Thanks a lot, David

            Technical SEO | | dballari
            0
          • Cornucopia

            What's the SEO impact of url suffixes?

            Is there an advantage/disadvantage to adding an .html suffix to urls in a CMS like WordPress. Plugins exist to do it, but it seems better for the user to leave it off. What do search engines prefer?

            Technical SEO | | Cornucopia
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.