Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Replace dynamic paramenter URLs with static Landing Page URL - faceted navigation
-
Hi there,
got a quick question regarding faceted navigation. If a specific filter (facet) seems to be quite popular for visitors. Does it make sense to replace
a dynamic URL e.x http://www.domain.com/pants.html?a_type=239
by a static, more SEO friendly URL e.x http://www.domain.com/pants/levis-pants.html by creating a proper landing page for it.
I know, that it is nearly impossible to replace all variations of this parameter URLs by static ones but does it generally make sense to do this for the most popular facets choose by visitors. Or does this cause any issues?
Any help is much appreciated. Thanks a lot in advance
-
Thanks Ryan. This is the answer I wanted to hear.
-
Hi James! This type of URL rewriting is a best practice when it comes to presenting visitors with easy to read page descriptions so whatever capacity you can apply it would be great. Here's Moz's guide to URLs which goes over your question as well as further details into URL structures: https://moz.com/learn/seo/url
Also note from that page:
In addition to the issues of brevity and clarity, it's also important to keep URLs limited to as few dynamic parameters as possible. A dynamic parameter is a part of the URL that provides data to a database so the proper records can be retrieved, i.e. n=3031001, v=glance, categoryid=145, etc.
Note that in both the Amazon and Canon URLs, the dynamic parameters number three or more. In an ideal site, there should never be more than two. Search engineer representatives have confirmed on numerous occasions that URLs with more than two dynamic parameters may not be spidered unless they are perceived as significantly important (i.e., have many, many other links pointing to them).
Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
URL structure - Page Path vs No Page Path
We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.
Intermediate & Advanced SEO | | Ashcastle0 -
Can noindexed pages accrue page authority?
My company's site has a large set of pages (tens of thousands) that have very thin or no content. They typically target a single low-competition keyword (and typically rank very well), but the pages have a very high bounce rate and are definitely hurting our domain's overall rankings via Panda (quality ranking). I'm planning on recommending we noindexed these pages temporarily, and reindex each page as resources are able to fill in content. My question is whether an individual page will be able to accrue any page authority for that target term while noindexed. We DO want to rank for all those terms, just not until we have the content to back it up. However, we're in a pretty competitive space up against domains that have been around a lot longer and have higher domain authorities. Like I said, these pages rank well right now, even with thin content. The worry is if we noindex them while we slowly build out content, will our competitors get the edge on those terms (with their subpar but continually available content)? Do you think Google will give us any credit for having had the page all along, just not always indexed?
Intermediate & Advanced SEO | | THandorf0 -
Help with facet URLs in Magento
Hi Guys, Wondering if I can get some technical help here... We have our site britishbraces.co.uk , built in Magento. As per eCommerce sites, we have paginated pages throughout. These have rel=next/prev implemented but not correctly ( as it is not in is it in ) - this fix is in process. Our canonicals are currently incorrect as far as I believe, as even when content is filtered, the canonical takes you back to the first page URL. For example, http://www.britishbraces.co.uk/braces/x-style.html?ajaxcatalog=true&brand=380&max=51.19&min=31.19 Canonical to... http://www.britishbraces.co.uk/braces/x-style.html Which I understand to be incorrect. As I want the coloured filtered pages to be indexed ( due to search volume for colour related queries ), but I don't want the price filtered pages to be indexed - I am unsure how to implement the solution? As I understand, because rel=next/prev implemented ( with no View All page ), the rel=canonical is not necessary as Google understands page 1 is the first page in the series. Therefore, once a user has filtered by colour, there should then be a canonical pointing to the coloured filter URL? ( e.g. /product/black ) But when a user filters by price, there should be noindex on those URLs ? Or can this be blocked in robots.txt prior? My head is a little confused here and I know we have an issue because our amount of indexed pages is increasing day by day but to no solution of the facet urls. Can anybody help - apologies in advance if I have confused the matter. Thanks
Intermediate & Advanced SEO | | HappyJackJr0 -
Trailing Slashes for Magento CMS pages - 2 URLS - Duplicate content
Hello, Can anyone help me find a solution to Fixing and Creating Magento CMS pages to only use one URL and not two URLS? www.domain.com/testpage www.domain.com/testpage/ I found a previous article that applies to my issue, which is using htaccess to redirect request for pages in magento 301 redirect to slash URL from the non-slash URL. I dont understand the syntax fully in htaccess , but I used this code below. This code below fixed the CMS page redirection but caused issues on other pages, like all my categories and products with this error: "This webpage has a redirect loop ERR_TOO_MANY_REDIRECTS" Assuming you're running at domain root. Change to working directory if needed. RewriteBase / # www check If you're running in a subdirectory, then you'll need to add that in to the redirected url (http://www.mydomain.com/subdirectory/$1 RewriteCond %{HTTP_HOST} !^www. [NC]
Intermediate & Advanced SEO | | iamgreenminded
RewriteRule ^(.*)$ http://www.mydomain.com/$1 [R=301,L] Trailing slash check Don't fix direct file links RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$
RewriteRule ^(.)$ $1/ [L,R=301] Finally, forward everything to your front-controller (index.php) RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule .* index.php [QSA,L]0 -
Different Header on Home Page vs Sub pages
Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse
Intermediate & Advanced SEO | | Waismann0 -
Putting "noindex" on a page that's in an iframe... what will that mean for the parent page?
If I've got a page that is being called in an iframe, on my homepage, and I don't want that called page to be indexed.... so I put a noindex tag on the called page (but not on the homepage) what might that mean for the homepage? Nothing? Will Google, Bing, Yahoo, or anyone else, potentially see that as a noindex tag on my homepage?
Intermediate & Advanced SEO | | Philip-DiPatrizio0 -
Where to put a page ID in a URL?
Hello, My company is going to change URLs to example.com/category or example.com/product. When we will change the URLs to product or category pages somehow we have to check whether the requested page is from category table in DB or from products table (this gives much speed to page load time). So we have to choose how to make the different product and category pages.
Intermediate & Advanced SEO | | komeksimas
Programmers said that we need to insert id to URL. So the question is: Which is the better way to place an id to an URL? example.com/product-name?id=111 example.com/product-name/111 example.com/product_name-111 Or maybe we should use some other punctuation mark to separate id from product name? p.s. I have read Dynamic URLs vs. static URLs by Google and it still didn't answered which is the best for all of the pages. Somehow others solve this problem by typing only the names to the URL, but could anyone tell what that technology should be?0