Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Are pages not included in navigation given less "weight"
-
Hi, we recently updated our website and our main navigation was dramatically slimmed down to just three pages and no drop down under those. Yet we have many more important pages, which are linked to once on one of those main three pages. However, will this hurt those other pages because they are not included in navigation (some of which were starting to get good traction in rankings)?
Thanks! -
I am confident that the pages in your persistent navigation are given more weight by Google.
On each of my sites I have a sidebar that presents a categorized list of links to the important pages that I want everyone to see. They could be there because I want them to be given attention by google, because I want them to have an opportunity to be seen by every visitor, because they are new and I want to promote them, or because they are important sales pages. The strategies and categories are different for every site.
If someone lands on your site and sees three links to other pages, what message does that send? Nuthin' here? If someone lands on your site and sees a great presentation of inviting topics, what message does that send. If you want people to see what you have, don't make them dig for it. If you have great content, get it out there and flaunt it.
Some of my good friends are designers who proselytize the concept of minimalist design. They think that I should have no more than three to five links on any page. They "tisk tisk" when they look at a site like mine. But, each of my sites has more traffic than all of theirs combined.
-
Great answer Dirk and I completely agree.
-
Hi,
2 things can have an impact on the underlying pages:
1. Your navigation is appearing on all pages - so the pages that are linked to from the navigation will get internal links from all the other pages of your site.
While internal links are less important than external ones, they still play a role in telling Google how important the pages are (=more links is more important). Removing important pages from the navigation will result in a (substantial) lower amount of internal links to these pages2. If the pages that were previously in the navigation are not linked to from the home page they will be 1 click further away from your homepage (same goes for the underlying pages). How deeper the content is in your site, the less likely it is that it will rank. This might have an impact as well.
So yes, it can have an impact. On the other hand - you also have to keep your visitors in mind. If you had one of these huge dropdown menus before with lots of different links, and now a very clean and logical navigation, it could have a positive impact on the user experience. This would be reflected by things like time on site, bounce rate,...etc and would have a positive effect on rankings.
Just my 2 cents,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving pages to new domain
Hello, Our product pages are ranked #1 on google for our target keywords using our domain e.g. www.olddomain.com/cases/productxyz and sell about 20 products all ranked #1. We have a new company called www.newco.com/case/product1, 2, 3 etc. We use woocommerce e-commerce for both old and new sites. What is the best way to list our old co-products on our new site and move over the #1 rankings? Do we create new products (using our new nice design) in the newco.com woo commerce and then redirect old co links? do we copy and paste all that old content into the newco.com? Totally confused. Thank you!
Web Design | | Jamesmcd031 -
Problems preventing Wordpress attachment pages from being indexed and from being seen as duplicate content.
Hi According to a Moz Crawl, it looks like the Wordpress attachment pages from all image uploads are being indexed and seen as duplicate content..or..is it the Yoast sitemap causing it? I see 2 options in SEO Yoast: Redirect attachment URLs to parent post URL. Media...Meta Robots: noindex, follow I set it to (1) initially which didn't resolve the problem. Then I set it to option (2) so that all images won't be indexed but search engines would still associate those images with their relevant posts and pages. However, I understand what both of these options (1) and (2) mean, but because I chose option 2, will that mean all of the images on the website won't stand a chance of being indexed in search engines and Google Images etc? As far as duplicate content goes, search engines can get confused and there are 2 ways for search engines
Web Design | | SEOguy1
to reach the correct page content destination. But when eg Google makes the wrong choice a portion of traffic drops off (is lost hence errors) which then leaves the searcher frustrated, and this affects the seo and ranking of the site which worsens with time. My goal here is - I would like all of the web images to be indexed by Google, and for all of the image attachment pages to not be indexed at all (Moz shows the image attachment pages as duplicates and the referring site causing this is the sitemap url which Yoast creates) ; that sitemap url has been submitted to the search engines already and I will resubmit once I can resolve the attachment pages issues.. Please can you advise. Thanks.0 -
WordPress Category page title h1 or h2
Hi friends, I know this is a minor technical change, but we are in an extremely competitive market and I don't want to have any points against us. On our WordPress Category pages i.e. http://www.domain.com/category/�tegory-title%/ I looked at the code behind the the Title of the category page, which is "Browsing: %Category Title%" The code is an h2. I look at the posts in the category archive below, and those are also h2's. The theme preview is here and you can click on Entertainment - Reviews to see exactly what I'm referring to - http://themeforest.net/item/smartmag-responsive-retina-wordpress-magazine/full_screen_preview/6652608 I changed the code for the "Browsing: %Category Title%" to h1, which I believe is more consistent and standard formatting. 1. Is this a correct technical on-page optimization? 2. Would it be beneficial to remove "Browsing"?
Web Design | | JustinMurray0 -
Wordpress Plugin To Capture Form Completion Data, Before Visitor Hits "Submit"?
Greetings MOZ Community: Visitors frequently start to enter contact information in the forms on our website, but then chicken out and don't hit the submit button. I noticed this watching the recordings of visitor web site visits using Mouse Flow. Is there a Wordpress Plugin that would allow us to capture data entered in forms, where the visitor does not finally hit the "submit" button? Obviously this would be very, very valuable as this scenario occurs in one out of three or four instances. Thanks!!!
Web Design | | Kingalan1
Alan0 -
Yes or No for Ampersand "&" in SEO URLs
Hi Mozzers I would like to know how crawlers see the ampersand (& or &) in your URLs and if Google frown upon this or not? As far as I know they purely recognise this as "and" is this correct and is there any best practice for implementing this, as I know a lot of people complained before about & in links and that it is better to use it as &, but this is not on links, this is on URLs. Reason for this is that we looking to move onto an ASP.Net MVC framework (any suggestions for a different framework are welcome, we still just planning out future development) and in order to make use of the filter options we have on our site we need a parameter to indicate the difference on a routing level (routing sends to controller, controller sends to model, model sends to controller and controller sends to view < this is pattern of a request that comes in on the framework we will be using). I already have -'s and /'s in the URLs (which is for my SEO structuring) so these syntax can't be used for identifying filters the user clicks or uses to define their search as it will create a complete mess in the system. Now we looking at & to say; OK, when a user lands on /accommodation and they selects De Kelders (which is a destination in our area) the page will be /accommodation/de-kelders on this page they can define their search further to say they are looking for 5 star accommodation and it should be close to the beach, this is where the routing needs some guidance and we looking to have it as follow: /accommodation/de-kelders/5-star&close-to-the-beach. Now, does the "&" get identified by search engines on a URL level as "and" and does this cause any issues with crawling or indexation or would it be best to look at another solution? Thanks, Chris Captivate
Web Design | | DROIDSTERS0 -
Left or right hand navigation
Really stupid question (I think) but does Left or right hand navigation help or hinder SEO and/or user experience? Re-doing our site at the moment and I quite like right hand navigation as it seems to highlight our content better but not sure if it would hinder anything SEO wise - site is based on a responsive theme and side navigation is only called after content anyway so don't think it would make a difference SEO wise Noticing more and more sites moving towards right hand nav and I quite like it, would also differentiate us in our niche as everyone else uses left hand nav As I say probably a stupid question but thought I would ask! 🙂
Web Design | | Jon-C0 -
Html 5 main and secondary navigation for SEO best performances
I am building a website which will have a main navigation related to the site and each link of the main navigation will have a secondary navigation. We do not want to use a megamenu style navigation. I will try to explain it with a example: Let's start with an example for a computer store "My PC Store", the Main Navigation would be: Desktop PC's Notebook & Tablets
Web Design | | netbuilder
Multimedia When clicking on the "Notebook & Tablets" the user is directed to the page domain.com/notebook-tablet.html and on this page the secondary navigation appears: Laptop Netbook Tablets / iPad I am confused on how I should organize the semantic navigation for best SEO performances and I need advice / suggestions. I thought about 2 different ways to do it but which one is more appropriate in terms of SEO? PROPOSITION A Home Page: <header> My PC Store <nav> Desktop PC's Notebook & Tablets Multimedia </nav> </header> Sub-Page (Notebook & Tablets): <nav>(or <aside>?) Desktop PC's Notebook & Tablets Multimedia </aside> </nav> <header> Notebook & Tablets <nav> Laptop Netbook Tablets / iPad </nav> </header> As you notice on the home page the Main Site Navigation is included in the <header>while it is not in the sub-pages. PROPOSITION B Home Page: <header> My PC Store <nav> Desktop PC's Notebook & Tablets Multimedia </nav> </header> Sub-Page (Notebook & Tablets): <header> Notebook & Tablets <nav> Desktop PC's Notebook & Tablets Multimedia </nav> # Notebook & Tablets * Laptop Netbook Tablets / iPad </header> The main navgation remains always in the <header>(home page / sub-pages) of all page. I need suggestions... How would you guys organize the nav ? </header> </header>0 -
Is it necessary to redirect every Error page (404 or 500) found?
If I have Hundreds of pages with 404 and 500 erros should set up 301 redirects for all of them? Some of the pages have external links, some don't.
Web Design | | jmansd0