Are there any strategies (Moz-specific or other) on how to improve the Total Links metric against competitors?
-
In competitive link metrics, our client is doing very well in every metric against every competitor except in Total Links against one competitor in particular. Wondering how to improve this metric against this one competitor. Any strategies, whether MOZ-specific or other that can boost this metric? Thanks.
-
Thanks all. I'll check out the guide.
-
Agreed! Joseph, depending on how well you're already meeting your goals, you may not want to get too hung up on that one metric.
That said, the only way to raise your total link count is to earn some more links. As Justin noted, there are plenty of less-than-legitimate ways to do that, but if you use them you have to expect a penalty sooner or later. It's not worth it. If you haven't, I'd recommend checking out our Beginner's Guide to Link Building, which has a lot of sustainable, legitimate ideas.
-
First off, I assume you understand that quantity of links, a.k.a a higher Total Link, is not necessarily a recommended practice in SEO any longer. It is now more importantly about the quality of the links. I outrank competitors who have many more links than my client, but it is due to our quality of link profile, website speed, technical seo, onpage seo, and certainly not the Total Link. If you do want to quickly increase your total links, maybe an infographic, viral social, buy them, or pbn it and create your own, all of which are questionable, except for maybe the infographic.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What exactly is Moz Analytics?
I've taken a look at this page - http://moz.com/products/tour and I'm trying to determine if Moz Analytics is live yet? I don't think it is, just wanted to make sure. Because right now I'm just seeing all the same tools as we've always had + Fresh Web Explorer. Anyways, let me know if I'm missing something.
Moz Pro | | CAndrew14.1 -
Finding a list of all inbound links
Hello. I just used Open Site Explorer to find inbound links to a site. But it does not seem to list all inbound links. I will be changing a lot of urls on the site, and I would like to put in 301 redirects only for the pages that have links to them. Is there a way to find all inbound links and the specific pages they link to? Thank you!
Moz Pro | | nyc-seo0 -
How can you measure competitor visitor volumes?
I am trying to understand how I can use SEOMOZ to ascertain the volume of visitors a competitor will achieve either daily, weekly or monthly.
Moz Pro | | edwardlewis0 -
Links (external and total) have significantly decreased in 1 month from August to October - why?
Greetings, After comparing a few stats in one of my campaigns, I noticed that External Followed Links, Total External Links, and Total Links significantly decreased from August 29th to when I just checked them a few days ago (October 3). Any ideas on why this happened? For example, Total External Links went from 50,589 to 39,203. Any help is much appreciated. Thanks in advance! Jenny
Moz Pro | | Jenny86753090 -
Moz Trust
I saw a severe drop in MozTrust for multiple sites I am working on. We have added some links this month, but would be considered 'spammy' or to be low quality. No other links appear to have been lost / removed. If we had some very high quality links before and have added some mid-level links can this be what is causing the drop? From the description on SEOmoz, it seemed to me that trust could only go up as links were added. It appears that I am missing something.
Moz Pro | | DigitalDiameter0 -
How To Solve Too Many On-Page Links In Blogger?
Hi, I Have An Issue Too Many On-Page Links In My Site And I Saw That There Are More Than 300 On Page Links On My Home Page URL. My Site Is Hosted On Blogger. So Please Tell Me How To Fix This Problem In Blogger.
Moz Pro | | MaherHackers0 -
Toolset Q.) Re. Linkscape - How is the External Links (link juice) calculated in the API?
Re. External Links (link-juice) - I really need to know what this reflects.Ie. linkdiagnosis.com divides the PR by external link factors to get an idea of link juice or power - how does Moz calculate this scoring?
Moz Pro | | Turkey0