"If a company has multiple practice areas, are there any advantages to having specialized local listings for each specific practice area?"
-
Hello Staff of SEOMoz!
I just had a question regarding specialized local listings. Are there any advantages to having specialized local listings? (An example would be if we were a medical company, having a listing for family practice, one listing for women's health) If there are advantages, what are those advantages compared to having general medical listings?
Thanks!
-
I consider great, include all addresses in the separate accounts Places. Always perform this procedure and brings good results.
The important thing is to set the right places. Including as much information as possible.
-
The first question to ask would be are all these medical locations in the same building/business on the same level for example then you will have issues with Google allowing verification for a whole bunch of different medical offerings, from what I have tested in the past.
If these locations are all from different areas/locations then yes I would advise on having seprate locations for each specific medical company.
Advantages of having seprate locations are:
You can target various content and images in separate location areas in Google places, you can target different practices, different keywords, yet you need to use the business name for the listing title.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where are these "phantom visitors" and are they dangerous?
My Google Analytics always shows visitors on my site that do not show up with a location. They are always shown as being referred from "ads.google.com". Our service is exclusively domestic in the U.S., yet my user location map will show 1 domestic visitor, but 19 total visitors. PLease see attached linked image. Is there some sort of malware that is being exploited on my pages somewhere that these people are accessing? Is there some way of blocking them from my site? Should I? Aren't they skewing my Google Analytics results? Are they potentially dangerous? Thanks in advance for all replies. mKEjs2H.jpg
Search Behavior | | TTR10 -
Long list or paginated pages
Hi peeps, I am just interested in this from a usability POV and to see what you would prefer to see when you are met with a page that has multiple options. Lets say that the page looks like a list of services, each clearly marked out in its own segment, but there are 50-60 options that match your requirements. Do you like to keep scrolling, or would you prefer to take what is there and then move on if you feel you want to dig deeper? Would you like to see a long list, of have the options loaded in as you get to them? -Andy
Search Behavior | | Andy.Drinkwater2 -
Does Not listing the prices on my website hurt?
Hey Mozers, I currently run a catalog type website and there are no prices listed. Would you happen to have an article of some sort that could back up why not listing prices is bad? I'm trying to express the importance of listing prices on the website. Can anyone help, The more articles the better!
Search Behavior | | rpaiva0 -
SEO For A Title Company?
Has anyone ever had success with doing SEO for a title company? The owner of our law firm has one, and I'd be happy to work on it, but it just doesn't seem to be cost-effective. From my experience, title business goes to people who personally know the realtor; no one who actually has a say is "googling title companies." But, if I'm wrong, I'd love to hear it and any experiences you want to share. Thanks, Ruben
Search Behavior | | KempRugeLawGroup0 -
SERP with no "www"
I have noticed that Google SERP without login is showing the domains without " www " - all of them. Have you seen this too? What does it mean for us?
Search Behavior | | Elchanan0 -
How to approach SEO for a large site that doesn't have specific keyword goals?
So, I have a project that has 10,000+ page of unique editorial content in a specific industry. They currently get about 500,000 pageviews a month and average just under 2 pages per visit. It has a 66 domain authority and has been doing "the basics" for SEO for about 7 years (headline is an H1, URL is custom while the headline is more "reader friendly", description is a snippet of the body copy a little into the first paragraph, nofollow in the comments). The crux is that it's an editorial publication so they're not targeting specific keywords, but a wide swath of keywords. Would it be best to just dive in and figure out some of the less competitive keywords for some of the articles that they could tailor some content to rank better for, then just move onto more and more? What are some ways to approach this if they just want to raise their general traffic and relevancy to the next level?
Search Behavior | | jpea0 -
Would you say it is more bennificial to seperate keywords in the title tag tag of a page using a common ( keyword , keyword | Domain.com) or using a hyphen as SEOmoz best practices reccommends (keyword - keyword | domain.com)?
Title tag best practices according to seomoz is the following keyowrd - keyword | brand.com but I have seen some interesting results from using a comma as to a hyphen to seperate keywords as reccomended and wanted to know which method is more crawler friendly.
Search Behavior | | JHSpecialty0 -
Google Places, NAP, multiple address with one phone number
How sensitive do you think the Google Places NAP algorithm is? If I have different Google Places pages for one client with multiple locations, but the same phone number for all locations with different addresses, will this hurt my Google Places ranking or organic webpage result?
Search Behavior | | Mike-i0