Desktop vs. Mobile Results
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When googling on www.google.ca for "wedding invitations" and in my own geo location market of Toronto, my site - www.stephita.com, will show up differently on SERP on desktop (Chrome & IE) vs. mobile (iPad, iPhone, android, etc.).
On desktop SERP, I will show up 6/7 position... (which is relatively a new position, the past 3 weeks - I was previously on page 2) (After a bunch of SEO fixes, I've managed to propel my site back to page 1!)
On mobile SERP, I only show up on 1/2 position on PAGE 2
As I mentioned above, I did a bunch of SEO fixes that I think were related to Panda/Penguin algos. So I'm wondering why my MOBILE SERP has NOT improved along the way? What should I be looking at to fix this 5-6 position differential?
Thanks all!
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So I used the Google PageSpeed Insights to get a better idea:
I'm somewhat technically saavy, but I can't seem to wrap my brain on HOW TO Enable Compression fix???
Do you happen to have a "simple example" of what needs to be done? I understand the concept of having a compressed file will save on bandwidth etc... But am I literally "gzipping" the files like "jquery.js"... but how does the HTML code work etc.. Any straight forward example you could possibly show me?
Same with ENABLING CACHE... My site is done w/ PHP, so i thought sending a simple HEADER command like so:
header("Cache-Control: max-age=2592000");
would suffice... but the pagespeed insight still says,the following elements: which are jpgs, css files, js files that my "www.stephita.com" index file references... Am I doing the Cache statement correct, by putting it on the INDEX.PHP page? Or do I somehow have to literally have to reference each jpg/css/js file that the PageSpeed insight is saying needs something done? Again, examples?
I appreciate any help on this matter
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Tyson, Google's mobile and desktop algorithms are different--so that's why you're seeing different results. As Ruben mentioned, there may be mobile issues that you can fix or optimize for, which will help your site rank better in the mobile search results.
I took a look at the results for your site in Google's Mobile test https://www.google.com/webmasters/tools/mobile-friendly/ and it's mobile friendly, but the WebPageTest.org results show that it definitely needs to be cached--you should set up a CDN such as CloudFlare in order to cache the pages on the site.
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One major reason might be your mobile score according to pagespeed insights. When I put your site in, your mobile page was a 50/100. Your desktop was 64/100 - which is not good - but still better than 50.
If you have the capability - or can hire someone who does - implement the suggestions on pagespeed insights. Enable compression, leverage browswer caching, etc, and I bet that will help close the gap, at least some.
Best,
Ruben
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