Exact match .org Ecommerce: Reason why internal page is ranking over home page
-
Hello,
We have a new store where an internal category page (our biggest category) is moving up ahead of the home page. What could be the reason for this? It's an exact match .org. Over-optimization? Something else?
It happened both when I didn't optimize the home page title tag and when I did for the main keyword, i.e. mainkeyword | mainkeyword.org, or just mainkeyword.org Home Page. Both didn't help with this.
We have very few backlinks.
Thanks
-
This resolved. It was internal link anchor text
-
how are you measuring "moving up"? is this a multi-word query you are using? are you using external rank checking tools or a browser search? Are you incognito in that query?
my guess here is this is a result of internal linkjuice and the signal generated from that is better than that of the homepage, specifically on that term.it is also forecast that this "moving up" is generally considered to be temporary in nature - are there changes since posting?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! The website ranks fine but one of my web pages simply won't rank on Google!!!
One of our web pages will not rank on Google. The website as a whole ranks fine except just one section...We have tested and it looks fine...Google can crawl the page no problem. There are no spurious redirects in place. The content is fine. There is no duplicate page content issue. The page has a dozen product images (photos) but the load time of the page is absolutely fine. We have the submitted the page via webmaster and its fine. It gets listed but then a few hours later disappears!!! The site has not been penalised as we get good rankings with other pages. Can anyone help? Know about this problem?
Intermediate & Advanced SEO | | CayenneRed890 -
Sudden Drop in rank of Keyword "Sobha Aspirational Homes"
Hi, For domain http://www.homeadda-sobhaaspirationalhomes.in/ keyword Sobha Aspirational Homes, We had google india ranking 5 continuously for past 2 months. There is sudden drop in rank and we have been pushed to rank 114. I do not understand why this happened. Regards, Mithun
Intermediate & Advanced SEO | | mithungowda0 -
Where does Schema.org Microdata go on a page?
Say you've got a Magento e-commerce site and you want to add Schema.org Microdata to it to take advantage of Google's Rich Snippets feature. Would the markup be part of the page's HTML TITLE . . . or somewhere in the bare-bones description (usually wrought by inputting data into separate fields in the CMS), e.g., Item: Something
Intermediate & Advanced SEO | | RScime25
Price: $00.00
Short Description: blah, blah, blah Or, hidden somewhere in the header? Or, can it be marked-up somewhere beneath my lengthy (and Panda-friendly) content and subsequently extracted by Google and highlighted in the SERPs? Admittedly, I'm more than a bit late to the Schema.org party and I'm a content-guy anyway; and not much good at under-the-hood stuff. I figure I'd better get my chops together, now. I've searched Moz.com's Q&A as well as Google's and Schema.org's and haven't come up with an answer yet that doesn't require that I learn a whole new vocabulary.0 -
Exact match domain ranking comparison.
Assuming all the following websites content is of the same value to google's eyes (or assume duplicate content isnt penalized and they are all the same) and they all go to the same landing page (assuming the above rules) in what order do you think these would rank in a US google search for 'shoes'. A)www.sho.es B)www.sho.es/shoes C)brand.com/shoes D)shoes.brand.com E) (if you have the time) Repeat B),C) and D) for .net
Intermediate & Advanced SEO | | howiex10 -
Rel Canonical on Home Page
I have a client who says they can't implement a 301 on their home page. They have tow different urls for their home page that are live and do not redirect. I know that the best solution would be to redirect one to the main URL but they say this isn't possible. So they implemented the rel canonical instead. Is this the second best solution for them if they can't redirect? Will the link juice be passed through the rel canonical? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Article Falls After Maintaining ranks for years. Page penalty?
Hello, I have had an article consistently rank between 3-5 for the last two plu syears now. Recently it dropped down to 11-13. All I did was add my Google plus picture to it. I have been hearing things along the lines of content rewrites. I am well aware of the fact that there are many duplicates of my article are out there. Is this the legitament problem though? Those articles have links to my sites. I have even found other articles that link to my article that have been duplicated. So there's all sorts of duplicate syndication out there. Wondering if I should start asking people to take down my article. Any info on recent Google activity on this subject?
Intermediate & Advanced SEO | | imageworks-2612901 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0 -
Internal Anchor Text - Partial or Exact Match Does It Matter?
When linking internally on an ecommerce site between pages and from a sitemap, is partial or exact match on the anchor text a significant factor? If it matters to Google, which is a better practice to use? I found plenty of info on external links, but precious little on internal links (which suggests it doesn't matter enough to worry about).
Intermediate & Advanced SEO | | AWCthreads0