Domain Authority Keeps Dropping & FRED
-
Hi Moz!
I've seen a big drop in Domain Authority 31 > 22 recently.
I need a plan of what to sort out first, here are the points I know we need to improve:
- Page Speed
- Quality content - guides, blogs, videos
- Better UX experience to improve page engagement
- Backlinks - quality earned links & improvement of presence on social media
This is our site http://www.key.co.uk/en/key/
I am the only SEO, with a small content team - who only really work on adding new products to the site. Our dev team are in France and we can be restricted by them.
But I'm worried & I need a plan of what to tackle first to help improve this.
We also saw keywords drop out in March - I'm assuming after Fred, some keywords aren't ones I would worry about, but then some are - for example -
http://www.key.co.uk/en/key/dollies-load-movers-door-skates this page ranked at position 6 for Dollies - now dropped out altogether.
Any ideas are welcome - help
-
Hi
Yes it bounced back a little, not a huge amount however!
-
Becky,
Has domain authority rebounded? The last index I saw the domain authority rise for many of my clients. There were more backlinks introduced in the latest moz update.
-
Hi,
Thank you for the response.
The irish site isn't managed very well, but I'll review the french - dev team are based in France and this is why.
I am going to look at the content and backlinks, at the moment the onsite content is my focus, but I am trying to think of valuable content for readers.
I have been working on user guides, but ultimately this doesn't help rankings of pages which convert highly.
I'd like to improve rankings of category pages, but as these contain product listings, there isn't much appetite for showing content other than products...
-
In your list of 4 items, 2 are more dev focused (though the UX designs can be done without devs initially). So I'd take a look at bringing someone in who can at least put some wireframes together for you for the UX side of things.
Quality content and backlinks _could_be done by you, though it depends entirely on your needs with regards to content; are you looking at implementing product specific landing pages, for example, or just improving product descriptions? Is there a reason you would add a blog to your website; does it have any potential reader base?
- On your Irish domain, why do you have French in the page title? And why are there so many issues with how things are displayed? Example: http://www.keyonline.ie/en/kie/castors---wheels
-
Domain Authority has been dropping due to the MOZ index not including links that were once included within their index. Check you link numbers and see if they match up to what you saw when you were at 31. I bet this is the issue. I have a few clients with very small link profiles, the last three moz indexes left their links out and the domain authority went from 10 to 1. However they still rank for the keywords.
-
It is usual because if you Google Fred update, many webmasters have shown huge ranking dropped.
Fred update is giving more priority to high quality content and authoritative linking. As a result, sites low-quality content and backlinks 've analysed SEO aspects dropping issue.
Update high quality content on your website and try to get authoritative back linking, this will help in getting DA back.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google & Site Architecture
Hi I've been reading the following article about Google's quality signals here: https://searchenginewatch.com/2016/10/10/guide-to-google-ranking-signals-part-6-trust-authority-and-expertise/?utm_source=Search+Engine+Watch&utm_campaign=464594db7c-11_10_2016_NL&utm_medium=email&utm_term=0_e118661359-464594db7c-17828341 They mention - 3) All your categories should be accessible from the main menu. All your web pages should be labelled with the relevant categories. Is this every category? We have some say 3 levels deep, and they aren't all in the menu. I'd like them to be, so would be good to make a case for it. Thank you
Algorithm Updates | | BeckyKey1 -
Organic & Pop Ups
Hi I wanted to find out whether pop up messages affect Google rankings. We only have one voucher code pop up. Thanks Becky
Algorithm Updates | | BeckyKey0 -
A continuation drop in rankings
Hi All, We used to rank highly for the keyword 'Magazine Subscriptions' and after the past few months and have started to slowly go down the ranking. Recently we have spiked from #46 to #60 over the last few weeks. Anyone have any ideas on what could of caused this? Our website is: http://goo.gl/KnBkT9 We have kept updated the same as we have done with PRs, backlinks etc etc
Algorithm Updates | | DavidPatrick0 -
Duplicate Domain Listings Gone?
I'm noticing in several of the SERPs I track this morning that the domains that formerly had multiple pages listed on pages 1-3 for the same keyword are now reduced to one listing per domain. I'm hoping that this is a permanent change and widespread as it is a significant boon to my campaigns, but I'm wondering if anyone else here has seen this in their SERPs or knows what I'm talking about...? EX of what I mean by "duplicate domain listings": (in case my wording is confusing here) Search term "Product Item" Pages ranking: domain-one.com/product-item.html domain-one.com/product-item-benefits.html etc...
Algorithm Updates | | jesse-landry1 -
Our root domain is no longer appearing in search results
Hi all The root domain for our site, roadtrippers.com, has been disappearing from Google's search results. Subfolders and subdomains still appear, but our root domain isn't found at all. I believe I've verified this by searching "-inurl:trips -inurl:byways -inurl:support -inurl:blog -inurl:places -inurl:guides -inurl:destinations site:https://roadtrippers.com/" in Google and our root domain is nowhere to be found. This may or may not be related to another issue we've had, where the root domain is appearing with a seemingly rotating set of parameters. Sometimes it'll be ?mod=, sometimes it'll be ?tag=translation. Originally they appeared to simply displace our ranking root domain, but now they and our root domain are completely disappearing. Our dev team believes they fixed the problem with recent 301 tags to any unapproved parameter being added to the root domain, but this hasn't fixed the original problem. Any insight into this is greatly appreciated! Brandon
Algorithm Updates | | brandonRT0 -
Article & Press releases submission sites
Earlier we used to submit single Article & Press releases to 100+ sites..... Now shall we submit to only one site? Is it the same with Infographics?
Algorithm Updates | | zigmund0 -
2 Domains With Same Name But 1 With A Number
We have been marketing a website for a client with a domain name example2.com. Their main site example.com is used to post information about their services and example2.com is their eCommerce site they use to sell their products. After the Google Penguins update, we have lost all rankings for example2.com. We did not do any unethical, black hat SEO and I am pretty sure its wasn't just mistakenly blocked. We use the same strategy for our other clients and they have not been impacted. Do you guys think the domain name has anything to do with it? Whats odd it example.com is now ranking for some keywords that example2.com used to rank for. We have never marketed that website or anyone else for that matter. I have been scratching my head over this one for the past week and this is the only feasible problem I can think of.
Algorithm Updates | | ArgosSEM0 -
(Ireland & USA) Speilling 'Z' v's 'S'
Hi, My site is called ExampleVirtualisation.ie it's only new but when I type Example Virtualistion (the S in the word) into Google.ie The suggestive spelling for Example virtualiztion (with the Z) keeps coming up. When I click the Suggestion Spelling with Example Virtualiztion (Z) another website arrives in position 1. My site is not being reconised for the Z type spelling. How can I get found? I was thinking of purchasing the ExampleVirtualiztion.ie (Z) as well & redirecting to my S spelling site. Also optimising my title & des tags with both S & Z spellings. I've only recently submitted my sitemap.xml in Google -hopefully this will help my site to be found. Apologies if the Questions sounds a bit tricky, Your advise is welcome thank you.
Algorithm Updates | | GlenBOB0