Use of Keywords throughout articles
-
Hi everyone,
I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about.
Any comments would be much appreciated!
-
Thanks for the answers! This is a tricky one - I think trial and error is key here .
-
Hey Claire, I am the owner of an SEO company here in Kansas City and have been in the SEO field for over 5 years. My advice on this is to not overdo it when it comes to using bolds, italics, underlines, etc, BUT it does impact SEO positively if used appropriately and not in excess. It's hard to give a solid rule of thumb when adding bolds etc, but we try to only utilize each type of typographical emphasis only once or twice on a page.
This is something that is worth a test, especially if your content is already long and well-written! Add a couple bolds, italics, or underlines in phrases that contain the keyword or related keywords you are trying to rank the page for a see what it does to your rankings. We have seen this give Google rankings a minor boost to multiple clients website, but a boost nonetheless!
-
That sounds like old SEO tactics to me- best thing you can do is use the keywords naturally within the text. If you're trying to shoehorn them in or if you're trying to draw too much attention to them, you're probably doing it wrong.
To answer your question- no, underlining or bolding words doesn't have an SEO benefit!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ECommerce Configurable vs a lot of articles
Hey Moz Community! We have a eCommerce Store with a ton of articles/products. And we have a lot of Brands/Manufactures for Flavors with different tastes. As example we have a Brand Called "Copy cat" with 60 different flavors, and their product names are "copy cat xyz flavor". Currently we have for each flavor a single product created, so i guess we have a lot of duplicated keywords [copy cat] flavorname [flavor] + generell manufacturer content in the product descriptions. While thinking about it, i thought about to merge all those articles to configurable articles. So we have 1 Copy Cat article with some kind of a dropdown selection for the different flavor. Does anyone have experience with this? How will the User Experience change? (we are using elastic search, it's including the variations of products - so the search wouldnt be affected)
Branding | | MJClassy0 -
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Copy/pasting the article from another website and referencing correctly not to get penalized
Hi all I am looking at copy/pasting an article from another website which is very relevant to my business, is there a standard practise/best practise for SEO to do this and ensure Google doesn't think i am plagerizing content etc.. Link to source down the bottom? Using Quotations... making a page noindex or no follow etc?
Branding | | IsaCleanse0 -
Viral Video :Best use - What to do with it?
So I was told that I have video that should be the next "viral video" in a particular vertical market. (It is an animal) Anyway I have 4 offers from different companies now that want to market it for me.  Junkin Media, Rumble.com, Newsflare and  Storyful.  Junkin wants ownership in perpetuity the other groups want for 1 year to market to news agencies. They are offering 60/40 revenue split with me getting 60. plus an extra $1 per thousand hits on the video.  Supposedly they will market it to for me to news agencies etc. Anyway I was wondering if it would work best for me to market it myself and embed my business website link in the video for link juice on my home page.  Then I can post the video in various places and the link strength might help my domain or page authority.  Any suggestions about viral video use? Boo
Branding | | Boodreaux0 -
Having trouble finding the right keywords for an abstract topic
Hello,
Branding | | IamKovacs
My website is about cultural exploration - foreign cultures. (the people, their art, food, music, places, etc.)
By volume, the word culture is referred to other kind of cultures: company culture, city culture, etc. Also, the people who are actually interested in exploring other cultures - be it food, art, music, travel diaries,
etc. usually do not actually type in "Cultural Exploration". How should I target my keyword? Do a bunch of secondary targets that cover specific? Or just use the word and keyword that are naturally related to the content and hope that google figures out who the right people to direct there?0 -
Best use for a second domain?
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain. Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain. Thanks!
Branding | | bendyman0 -
Using Press Release For Promoting Linkbait?
We all know that a thinly-veiled ad masquerading as a press release is not a good link building tactic. Of course, if the press release is newsworthy, then it can generate some real publicity and honest backlinks. My question is a bit more specific - are press releases an effective way to promote linkbait to niche websites/bloggers? Has anyone had success using press releases to promote linkbait to relevant bloggers and websites in their niche? My gut tells me that most niche bloggers are not reading press releases on a daily basis to find story ideas. I know that outlets like the Huffington Post and TechCrunch pay attention to press releases, but I'm guessing most blogs not run by professional journalists do not. Anyone know if this is a generally true assumption? Anyone know of a way to get a better feel for the type of bloggers that are signed up to get press releases from PRNewswire or similar services? (In other words, how do you figure out if bloggers in your target groups are signed up to get press releases?)
Branding | | AdamThompson0 -
Should I redirect a direct keyword url?
We are a manufacture of a product and we own the url of our business/product name (samples) "www.thewafflemaker.com" and our company name is "The Waffle Maker". We do all of our business on "www.thewafflemaker.com" and rank #1 for about 16 of the top 20 keywords related to "Waffle Makers". However, we also own "www.wafflemaker.com" without "The" in the URL. Right now we have it set up as a single page that contains information about the product and a link to our sales site. Should we build this site up or have it just redirect to "www.thewafflemaker.com"? Any help is appreciated. Thank you!
Branding | | LBike0