How to get stars in my search results?
-
Is it possible for me to take my Google reviews and show them under my homepage as stars when my page is shown in search results. I provide a service, so I don't have separate product reviews. My homepage is what ranks most in the searches I target. If this is possible, what is the best way to do it technically? I have a wordpress site. Thank you in advance!
-
Thank you!
-
Here's the quote from schema.org,
(Actually, a LocalBusiness is a more specific type of Place and a more specific type of Organization, so it inherits properties from both parent types.)
You can read that here at section 2a https://schema.org/docs/gs.html
Hope this answered your questions.
-
Hello there,
1. I would avoid using AggregateRating on the homepage because Google simply doesn't show them and it can sometimes see it as spam, instead, it's recommended to use it on your specific page that sells the product or service.
2. There's some script that helps you to do that, which helps you to embed Google Review into your website, here's a guide with details to do that.
https://www.launch2success.com/guide/display-google-reviews-website-2017/
If you're using WordPress, there's some plugin can achieve that, such as https://wordpress.org/plugins/widget-google-reviews/
Hope this helps,
Joseph Yap
-
Also, is it okay to use both organization and localbusiness schema? Or is that not advised?
-
Thank you both, I figured this was the way to do it. I have a couple of specific questions though.
1. Can I get google to display a star ranking when my home page appears in search results? I thought I had read somewhere no?
2. Can I make a star rating using my Google reviews so that it automatically updates? Or do I just hard code it and have to update it all the time? Or do I literally have to have a review database of my own?
-
As Sean said this is done using structured data (aka schema markup), You can also use the data highlighter in Google search console, although it is preferable to do a proper job and use schema markup.
-
IF you're wanting to know how to do it manually:
IF you're using wordpress the easiest way to do this is with All In One Schema Rich Snippets Plugin:
https://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool. agwlY9i.png
On-Page Optimization | | vabmediaseo0 -
Search by popular terms
This may be a simple question and possibly already answered to death - but I think i'm not asking or googling the right question so I haven't been able to get a good answer for it. Some websites have a feature at the bottom of their page where one can "search by popular terms", consisting of keywords linked to the search result of that term. Some websites do this: http://www.kogan.com/au/search-terms/ This must be obviously an optimisation technique, but how does this benefit ranking? Are there any down sides to this? Is this still a current good practice?
On-Page Optimization | | central60 -
Local searches
If a page is optimized for certain search terms that have "nyc" at the end of them, will that help the page appear when someone in NYC searches for the terms without the "nyc" part? Thank you!
On-Page Optimization | | nyc-seo0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0 -
Email in Local Search Directory Listings
Hi! I am relatively new to the world of SEO . . . let's say I'm still testing the waters. My role is at the company I work for is Local Search Specialist. I'm claiming/verifying/publishing listings for my employer's clients in attributing search directories. Yada yada yada. You guys are pros. Anyway, I have become apprehensive when listing a client's email in directories besides Google Places. I know that content matching between the client's website, Places, and attributing directories is a must; but spam is the worst. I'm trying to avoid spammers and sketchy directories contact the clients with sales pitches via email as much as possible. Should I create an additional email specifically for these directory listings and keep tabs to see if real people are using it as a means of contact? Not list the email at all? What should I do?!?!?!?!?!?!? Any insight/words of wisdom is appreciated!
On-Page Optimization | | CakeWebsites0 -
Two points of view on optimizing our search pages. What should we go with?
So we're in the process of going back and forth with our designer about optimizing our search results, which also doubles as a landing page for visitors searching with keywords like "Meeting Rooms Seattle" and "Seattle Meeting Spaces" We're on the front page in the SERPs, but still have a way to go. This is our current page: http://www.evenues.com/Meeting-Spaces/Seattle/Washington And this is something we've proposed for our designer to work with: http://imgur.com/JU1zg There search page text and links in the top left corner were to be placed for onsite SEO purposes ie we have no real text/content on the page for relevancy. We're currently in the process of writing the copy for each city on the search pages. Our designer made this argument: After giving it some thought I came to the conclusion that we may want to take a step back, and focus on the overall goal of this exercise. From what I have gathered, you would like to generate more click-throus and improve SEO, right? In my opinion, adding all of the provided copy and the link farm to the search results page would not necessarily help that. In fact, I think it would actually push the actual results way down. The content you provided me is more suited for a landing page, not a search results page (that is taking into consideration that you want similar content for other locations). Redfin has done a ton of great SEO work on their site. Using them as an example, if you go to Redfin.com, you will find tiny links in the footer that say "home for sale in seattle" etc. If you click on those, it puts you on a page like this: http://www.redfin.com/cities/1/seattle?src=homepage and then from there you can click to a neighborhood page like this: http://www.redfin.com/city/1387/WA/Bellevue. I would recommend that we create a set of location pages with the content the client is asking for, that are specifically optimized for SEO, and provide links in the footer of the site to get to those pages. Then the links on the new landing pages would land the user on the search results page. By keeping two different pages for two different purposes separate would help keep content more organized and help user find specific info they are looking for. As a quick fix we could put one line of text under the H1 text on search results as well, maybe with a strong tag. By doing that we will be able to keep the page looking clean and easy to navigate through. Anyways, that's just my two cents. Any ideas/input on this?
On-Page Optimization | | eVenuesSEO0 -
Page title getting cut off in SERPS even though it's under 70 characters?
I re-wrote the page title of a home page for a site I'm working on and made sure it's under 70 characters (68 to be exact) to comply with best practices and make sure it doesn't get cut-off in the SERPS. It's still getting cut-off though and right when it gets to the brand/website name. Does a "-" have anything to do with it? Does that translate to an elipsis? Format: keywords - website/brand.com Can anybody tell me why this would be happening?
On-Page Optimization | | MichaelWeisbaum0