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  4. URL too long. Shorten and redirect, or leave alone?

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URL too long. Shorten and redirect, or leave alone?

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  • Hanover440
    Hanover440 last edited by Aug 2, 2018, 12:33 PM

    MOZ is indicating that i have several URLs that are too long.

    Should I shorten the URLs and redirect the long URLs to the new, shorter, URL? Or should i leave them alone, as I've been reading to avoid redirects.

    1 Reply Last reply Reply Quote 1
    • NickW816
      NickW816 last edited by Aug 3, 2018, 10:06 AM Aug 3, 2018, 10:06 AM

      Shorten and Redirect (With keeping the URL keyword-focused). If there is an opportunity for those website pages to rank for certain relevant searches, I absolutely think it would be worth it to go back in and spend a few minutes optimizing them as well.

      You can shorten the URLs, create 301 redirects from the old URL to the new one, and then re-optimize the blog posts as a whole, as well as add some internal links with pages you are wanting to improve rankings on.

      We have seen good results from doing this on our website and it can be an easy win to bumping up rankings for those pages.

      Nick White
      SEO Services KC
      https://seo-kansas-city.com/

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