What is your process for finding the best keywords for which to optimize and track?
-
(I searched but didn't find anything similar here)
When you start a campaign, what is your method for finding the best keywords to optimize on your site and to track? Please share methodologies and tools on Moz that you use. I of course use Keyword explorer, and choose the higher volume keywords, but I am not sure I am looking in the most effective places. Any discussion on this would be greatly appreciated.
-
This all depends on what your business wants to sell, to whom & where. As for keyword research, I'd recommend using:
- Keywords Everywhere
- SEM Rush
- Google KW planner/
- Moz
- Ahrefs
- AnswerThePublic
-
One of the coolest tools that I've run across to work in conjunction with MOZ Pro is a free plugin https://keywordseverywhere.com/ . Someone needs to create an API to sync with MOZ.
Here is the direct link:
https://chrome.google.com/webstore/detail/keywords-everywhere-keywo/hbapdpeemoojbophdfndmlgdhppljgmpIt is a google chrome plugin that is amazing and very efficient and effective. For every search you do it lists related keywords and the cost / if you were to use add words. You can quickly check to mark the keywords that you want to add to a .csv file and download them in bulk. Then upload to MOZ.
I also use Moz in conjunction with AWR (Advanced Key Word ranking) which is about 99 / month but an incredible tool for SERP tracking. Once you learn it and understand the graphs and have all the keywords input properly. You just have to look at weekly reports. MOZ may do the exact same thing but I have been using this program for soo long that it is hard to switch / re-tool / re-learn, so for me, it is worth the additional 99/mo.
But if you have not downloaded and installed the chrome plugin Key Words Every Where, do it. You may thank me later. It literally takes 5 minutes to install and no configuration. IT IS AMAZING!! Hope this helps!
Kevin
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you separate keywords in body text?
Keyword example "Best Chocolate Donuts" Could your keywords be written as "If you are always looking for the best quality ingredients, and you are a chocolate lover, you will love our donuts" Does that satisfy the keyword requirement or does it have to be exactly " We have the best chocolate donuts Chicago has to offer"
Moz Pro | | JLehto820 -
Recommend me best tools for live ranking
Hello, guys, I have a question, that which tools are best for ranking because MOZ update ranking after a week and I want a live ranking of my website leatherbaba.com Kindly recommend me best tools for SEO.Many Thanks!
Moz Pro | | fahaffff0 -
Using api to find likes, tweets and shares
Hi all, I have a question regarding using the API to get data on a list of urls and not one by one. I am not a developer so I might not grasp the API so well. Basically I have a list of urls, what I need from each is the following information: <colgroup><col width="98"><col width="89"><col width="92"><col width="111"><col width="99"><col width="50"><col width="64"></colgroup>
Moz Pro | | rightmove
| Page authority | linking root domains | total links | Facebook Shares | Facebook likes | tweets | Google+1's | I found a google doc that gives me SOME of the data but not all (also it might be old as it uses the linkscape call (I dont know if thats changed)) Any idea how I can tune my googledoc spreadsheet to include the additional metrics? Thanks 🙂0 -
Best SEO Tool Set ! What Are they ?
Hey Moz Family. I wanted to get everyones opinion on some Seo Tools Sets that they have used and have had success with or find essential to Seo Campaigns. I have been playing around with a lot of tool sets. Just need some honest input on some tools you guys use, or a combination of tools. Best of luck, Hampig M Ceo BizDetox
Moz Pro | | BizDetox0 -
List ranking analysis for all keywords?
I would love to see the option of having the ranking analysis listed for all my keywords! As it it now I have to click and get the numbers one by one and manually create a spreadsheet in order to have an overview of which keywords to pursue. I want to see my google ranking for each keyword next to information on how many people search for that term (in my country of choice - google.xxx) and the keyword competition in % Please tell me there's a way to do this and save me a truckload of time!
Moz Pro | | JaneVO0 -
On-page Optimization Grade Change
I can see the grade change for my on-page optimization in the weekly email, however, when I load the summary page on only rank change shows, grade change is blank across the board. I also tried downloading and see the same results. Is this a bug on the website? Thanks!
Moz Pro | | leighw0 -
What kind of keyword difficulty should I be aiming for when launching an new site?
I know that words in their 20's or 30's would be ideal, but it's proving hard for me to find relevant keywords with such scores (just a couple with scores in the 30's). Is going for words between 40-50 a waste of time? Thanks.
Moz Pro | | ZakGottlieb711 -
How to track with SEOMOZ a website in several language
Hi, We have a customer with a website in EN, FR and ES. They used Joomfish, so each language is in a subdirectory : sitename/en sitename/fr sitename/es and they want their website to be well placed on the web for all that languages and countries: English, French, Spanish, German and Italian. It is a website for specific affiliation, that's why there is no barriers. What I need to do to use the best way SEOmoz. For the moment I created one campaign following Google US, google Germany and Google France. To go deeper, I would need to create different campaigns in my account? And also, your robot will be able to recognize the different subdirectories and languages? And to improve the SEO of this website, it wouldn't be better to have 3 domains name, one for each country? Thanks a lot in advance for your answer, Anne
Moz Pro | | ahernoux1