When should i use 'Generated search clicks'?
-
Dear MOZ Community,
When should i use 'Generated search clicks' (Links to google site results with your site results) in my content? Instead of direct links or ads to my site?
For instance:
I'm posting on social media or in a newsletter about a Top 5 OLED tv's.
Should i use a direct link to my Top 5 OLED page or should i use a link to search results on my page?https://www.plattetv.nl/categorie/top-5-oled?utm_source=social&utm_medium=post&utm_campaign=Top-5-OLED
or
a search-click generator: https://www.google.com/search?q=plattetv.nl+top-5-oledBest regards,
Tim Thijsse
-
My preference would be the UTM tagging as I find it easier later on down the line when it comes to reporting & tracking
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What exactly "monthly searches" from Google Adwords teach us?
I have noticed that monthly searches of our "brand" in last five years is almost same. But I can see our competitors have increased their brand searched for monthly in last few years. They are gaining popularity slowly where we are not. What are the other things we can learn when users searching for our brand are not increasing? Thanks
Branding | | vtmoz2 -
Does having a lot traffic off branded search terms boost non-branded terms?
A site I work for has tons of organic traffic coming from branded terms like BRAND, www.brand.com, BRAND + Product, BRAND + question, etc. They also have a lot of non-branded terms, coming through. Overall a strong site. I've also seen websites for lawyers on TV with plenty of spammy links, almost no good ones, but nonetheless they rank well for their terms. My intuition says these are related, that the more people search for your brand, the more Google recognizes your authority relative to your keywords. Is this possible, or am I misguided?
Branding | | krausdigital0 -
Site Disappeared For Exact Match Search?
Can anyone help me figure out what is happening to a site I recently set up? The site is http://intervalmanagementgroup.com/ and it completely fell off for an exact match brand name search of "Interval Management Group". It had been climbing to the top spot on page one shortly after launch and has now disappeared from Google while Bing and Yahoo seem to have no problem with it. . . Any insight is much appreciated!
Branding | | TroyAIE0 -
Marketing for a new alternative solution (general keywords) and for it to show up under specific keyword searches
Hi Moz Community! I've run into a marketing dilemma for one of our customers that we provide SEO and internet marketing services to. Therefore, I need the help of you clever people! The company is a high-tech innovative biotechnology company, so instead of using their product as an example which might be confusing, I will represent the problem with "DVDs" and a new technology similar to Netflix. Customer wants to buy 500 Days of Summer DVD online and isn't aware of the new technology called 'Netflix' where we can stream it online instead of ordering it online. Netflix marketing team wants their website to show up alongside search results so when people search for 'buy 500 Days of Summer DVD', you will see Amazon, blah blah and at some point also see 'Netflix: Stream Instantly Online!' What is the best way to approach this? Micro (macro) site? Can I target 'DVD' and make the microsite use a direct match? Do I have to create a page for every single popular DVD in order for it to effectively rank? Any other clever solutions to this problem? Thanks everyone! Sheldon
Branding | | swzhai0 -
Company's Official Facebook Page Doesn't Appear In SERP
Hi, Our official company's facebook page doesn't appear at all, in all serp. I'll elaborate all in details here below. We have an official Arabic Company Facebook page with more than 1.9k likes, the page itself is very active and constantly being updated by a person in charge of the Facebook page. We also have an official English Company Facebook page - runs and operated in the same method mentioned above. when I search for my company's BRANDNAME in google.com.sa - both official facebook pages (arabic + english) don't appear in the serp. I've went through all the way to end of the results pages - I couldn't find both pages anywhere. On the other hand, when I search for the brand name + facebook, like this: BRANDNAME Facebook I can find both Arabic and English facebook pages in the 1st page one right after the other. Anyone can help me out here? I'm desperate for solution. Thanks 😉
Branding | | JonsonSwartz0 -
'The Guardian' Is Moving to a New Domain
'The Guardian' Is Moving to a New Domain according to this article on Mashable - http://mashable.com/2013/05/24/the-guardian-dot-com/ Interested to see all the thoughts from SEOs to see how you would suggest they could implement this correctly, without dropping traffic / rankings etc...
Branding | | Webrevolve0 -
How to balance International and Local Search targeting?
Hi guys, A local company provides tourism services in Spain but its potential clients reside abroad in USA mostly. This means we have 2 search potentials:
Branding | | emerald
1. For reaching international clients via international search in advance before they arrive (preferred).
2. Last minute booking potential for local serach when they have already arrived and seek a service while already here. So far we have targeted USA and international searches solely and ignored local search. We have tried to target our website to USA in GoogleWebmasterTools and link building location mostly. But what about local search? Would establishing ourselves in Local Search (google places and maps etc) be a confusion for Google and mess with our good rankings in US? Or would it add to our potential of additional last minute local seaches? What's the best approach in a situation like this? Is a happy medium possible? Thanks in advance.0 -
Video's Pros and Cons - YouTube vs My website or both?
This isn't really a question per say, but more of a request for advise. We are in the process of creating videos for our travel website. They are more informational and do not promote any products as such. I am aware of the options, and I am leaning towards creating a pro account with Vimeo so that the videos are available only on our website. The reason for this is so that we can at least get credit for our work, as when they are on you tube, anybody can syndicate the video without linking to our website. I am also aware that there are allot of searches happening on YouTube, and it may be worse if we choose not to upload our videos there as we would loose out on a big audience. it would be GREAT if we had the best of both options. And i had an idea i want to get your opinions on. Create the video and upload onto our website with "lower competitive" title / meta / body. Submit the video on YouTube with a "Higher competitive" keyword / title /meta and description. When someone finds our video, they might search YouTube to avoid linking back and wont find it, (although it is there getting traffic from a similar keyword) Branding is the number 1 objective for these videos, so you tube + many other video sites would be the way to go. However, i would also like our own "private" video blog on our site so that if web masters like the video, we can give them the option of embedding it on there site (like SEOMOZ do it on there whiteboard Fridays) Your comments and suggestions will be muchly appreciated. Greg
Branding | | AndreVanKets0