If a the site doesn't have a true folder structure, does having subdirectories really help with hierarchy and passage of equity?
-
If a website doesn't have a true folder structure, how much does have the page path structured like
/shoes/rain-boots/ actually help establish hierarchy and flow of equity?
Since /rain-boots/ doesn't actually live in the /shoes/ folder?Will you simply have to use internal linking to get the same effect for the search engine?
-
Yes. Link equity or PageRank is passed from page to page via the crawlable links on your site.
-
Thank you for your reply! That makes sense.
Is this true of equity as well?
-
It's all about the linking structure anyway. Google doesn't actually know that /rain-boots/ doesn't actually live in the /shoes/folder. It's bots don't get inside your CMS to see where every page resides. It just crawls your pages through the links within your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you 'noindex' Checkout Pages?
Today I was reviewing my Moz analytics and suddenly noticed 1,000 issues with pages without a meta description. I reviewed the list and learned it is 1,000 checkout pages. That's because my website has thousands of agency pages from which you can buy a product, and it reflects that difference on each version of the checkout. So, I was thinking about no-indexing (but continuing to 'follow') these checkout pages, but wondering if it has any knock-on effects I may be unaware of? Any assistance is much appreciated. Luke
Intermediate & Advanced SEO | | Luke_Proctor0 -
Google Indexed Site A's Content On Site B, Site C etc
Hi All, I have an issue where the content (pages and images) of Site A (www.ericreynolds.photography) are showing up in Google under different domains Site B (www.fastphonerepair.com), Site C (www.quarryhillvet.com), Site D (www.spacasey.com). I believe this happened because I installed an SSL cert on Site A but didn't have the default SSL domain set on the server. You were able to access Site B and any page from Site A and it would pull up properly. I have since fixed that SSL issue and am now doing a 301 redirect from Sites B, C and D to Site A for anything https since Sites B, C, D are not using an SSL cert. My question is, how can I trigger google to re-index all of the sites to remove the wrong listings in the index. I have a screen shot attached so you can see the issue clearer. I have resubmitted my site map but I'm not seeing much of a change in the index for my site. Any help on what I could do would be great. Thanks
Intermediate & Advanced SEO | | cwscontent
Eric TeVM49b.png qPtXvME.png1 -
How to remove my site's pages in search results?
I have tested hundreds of pages to see if Google will properly crawl, index and cached them. Now, I want these pages to be removed in Google search except for homepage. What should be the rule in robots.txt? I use this rule, but I am not sure if Google will remove the hundreds of pages (for my testing). User-agent: *
Intermediate & Advanced SEO | | esiow2013
Disallow: /
Allow: /$0 -
New Site Structure and 301s
We're moving towards a new site with new site structure. The old site has numerous backlinks to past events that won't be published on the new site. The new site will have about 60 future events that are currently active on the old site as well. I was wondering the best way to move forward with the 301 redirect plan. I was considering redirecting the old site structure to an "archive.ourdomain.co.uk" subdomain and redirecting the 60 or so active events to their equivalents on the new site. Would this be a sensible plan? Also for the active events, is there any difference between: _redirecting the old page to the archive page and then forwarding to the equivalent on the new page _ and redirecting the old page directly to the new page
Intermediate & Advanced SEO | | chanm790 -
Site has no SEO done on it. It wasn't considered during design. What to do first ?
They opted for videos to explain to people what the website is about, but it ain't working for them. What steps would you take in order to get this site to rank higher without completely changing the design(changing design is out of the question they are low on funds). They also built a blog on wordpress.com and added a .me domain to it. For obvious reasons I'm not mentioning the website.
Intermediate & Advanced SEO | | ternit0 -
How to get around Google Removal tool not removing redirected and 404 pages? Or if you don't know the anchor text?
Hello! I can’t get squat for an answer in GWT forums. Should have brought this problem here first… The Google Removal Tool doesn't work when the original page you're trying to get recached redirects to another site. Google still reads the site as being okay, so there is no way for me to get the cache reset since I don't what text was previously on the page. For example: This: | http://0creditbalancetransfer.com/article375451_influencial_search_results_for_.htm | Redirects to this: http://abacusmortgageloans.com/GuaranteedPersonaLoanCKBK.htm?hop=duc01996 I don't even know what was on the first page. And when it redirects, I have no way of telling Google to recache the page. It's almost as if the site got deindexed, and they put in a redirect. Then there is crap like this: http://aniga.x90x.net/index.php?q=Recuperacion+Discos+Fujitsu+www.articulo.org/articulo/182/recuperacion_de_disco_duro_recuperar_datos_discos_duros_ii.html No links to my site are on there, yet Google's indexed links say that the page is linking to me. It isn't, but because I don't know HOW the page changed text-wise, I can't get the page recached. The tool also doesn't work when a page 404s. Google still reads the page as being active, but it isn't. What are my options? I literally have hundreds of such URLs. Thanks!
Intermediate & Advanced SEO | | SeanGodier0 -
How to structure your site correctly for optimal juice flow?
Hello fellow mozzers. I have a question regarding structuring a site for optimal link juice flow. If you have an existing website that has for instance a contact page, we know its pointless for that page to have any juice at all. In a hypothetical scenario would it be ok to no index, no follow that page? What happens to existing pagerank on such a page? for instance if you have a contact page with pr 4 and you no index, no follow it, I understand the pagerank will disappear from that page but will it be distributed to other pages on your site? What would be the correct way of handling this scenario?
Intermediate & Advanced SEO | | rightmove0 -
Has there been a 'Panda' update in the UK?
My site in the UK suddenly dropped from page 1 and out of top 50 for all KWs using 'recliner' or a derivative. We are a recliner manufacturer and have gained rank over 15 years, and of course using all white hat tactics. Did Google make an algo update in the Uk last week?
Intermediate & Advanced SEO | | KnutDSvendsen0