Entities and SEO
-
How do you find the correct words (entities) to explain an entity ?
The words (entities) that go together within a sentence seem to be based on the specific corpus (the keyword you want to rank ) and when they are million of results it seems impossible to find what word / entity is going to explain the entity / concept I want to explain.
It seems that I got a better chance at the lottery a
Do you have any advice or software that could parse and find the words that co-occure the most often out of millions of results !!Thank you,
-
Good to know I am thinking along the right lines The only thing I don't understand is what you mean by "The corpus isn't the keyword though, it's the body of text which you check the keyword against".
My idea of for example is to take the word / entity "Petite France" and explain google which one I am talking about (as a human I am limited I only know of one but google has such a database that it knows many and unless I explain it, it doesn't know which one I am talking about, is that correct ?
For google Petite France (according to Wikidata is a cheese is South Africa as well as area in Strasbourg (which is the one I want to talk about) etc... My question is how do explain the Petite France in Strasbourg, is is by using the word district nearby that entity... or if the word district isn't used in the corpus by the people that rank on the keyword I am going after it won't work ?
Is that the idea ?
Thank you,
-
You're thinking along the right lines, especially focusing on corpus-based co-occurrences between words. The corpus isn't the keyword though, it's the body of text which you check the keyword against (and it has to be substantial to be accurate, in the Gigabyte range). I don't know of any pre-built software to assist you. You would have to develop scripting knowledge
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does cache-control : private hurt SEO?
Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors. http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8 I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry. The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.
Intermediate & Advanced SEO | | shop.nordstrom0 -
Menus, Ecommerce & SEO
Hi Our Dev team have updated our website with a new menu structure, they have given us 2 options to choose from. 1st option I think is better for SEO - this will be showing top 8 categories and then subcategories once you hover over category 1. Not much change from our current structure, just a slightly different layout. (I have added an image example of what option1 will look like) 2nd option - is preferred by management - shows all 24 categories & no subcategories. My question is, will removing the current subcategories from the main menu make them lose rankings & make them harder to rank in future? I'm guessing everything will move down a level in the structure and lost page authority... Does anyone have any articles/case studies to prove this point? Any help is much appreciated 🙂 Becky DKzgD
Intermediate & Advanced SEO | | BeckyKey1 -
Does the url in for your homepage impact SEO
Is there any harm to SEO having a homepage url that is not clean like www.domain.com. For example citi uses https://online.citi.com/US/login.do Does that matter in any way? Would a company like citi benefit from changing to www.citi.com as their homepage?
Intermediate & Advanced SEO | | kcb81781 -
Pixel tags impact on SEO?
I was asked by our IT if switching to a tag management company that removes the pixels from our site and is replaced by a javascript would have a negative impact on SEO. I have not been able to find anything that discusses this: Does anyone have experience with this? Has it caused any issues? Has it caused any issues? How do crawlers see pixel data, and what do they do with it?
Intermediate & Advanced SEO | | Shawn_Huber0 -
Where is the best place to find an SEO coach?
I'm looking for a coach who can help me get to the next level with SEO and help me determine what's junk and what's true advice. Are there any recommendations any of you have out there on where to find such a person?
Intermediate & Advanced SEO | | kadesmith0 -
URL Shorteners. Are they SEO Friendly?
Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle
Intermediate & Advanced SEO | | kchandler0 -
Breadcrumb Trail for SEO?
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing. I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well. http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.) Breadcrumb Trail They have asked us to implement a Breadcrumb trail on every page, where the final page is the only H1 Tag. Are breadcrumb trials important for SEO? (I know they are helpful for Users, but SEO) Are they important for Search Engines to track back for structure. Any thoughts about them? Similar question asked in February : http://www.seomoz.org/q/how-important-are-breadcrumbs
Intermediate & Advanced SEO | | Trupanion1 -
Location of the web host provider and SEO
There has been several debates on the topic of the geo location of hosting provider and the impact on SEO and rankings. As a best practice, it is recommended to host in the same country you are targeting but are there any studies available that confirms the web hosting providers location influences rankings?
Intermediate & Advanced SEO | | ninjamarketer1