Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we use Cloudflare
-
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings.
So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP?
Thanks!
-
Hi
Great question.
Google stopped looking at IP address about two years ago.
I am sure that there IP wasn’t that factor for SEO unless they where on a PBN or it was over two years ago.Many very large sites use CloudFlare or something else like it
I personally would recommend Fastly if you want something that with shrink images & work like CloudFlare but do the things that only CloudFlare Enterprise a $5,000 a month offering can do.
I don’t know you’re server config but I know time after time Fastly has been much faster then CloudFlare
Lastly I do want to CloudFlare has gotten a bad name because they do not regulate who or what content is allowed on there platform booters use them to attack & to prevent DDOS attacks. With a platform that this has lead to there IPs being listed as spam so I have seen a case when I used.
9.9.9.9 or IBMQuad9 as reclusive DNS where I could not see a CloudFlare site because one ip was listed as spam & 9.9.9.9 just shows a 500 error it was fixed when I changed my local DNS to a dns system that didn’t block spam IPs. this also only happened once so it is very unlikely to happen to you.
Change in IP, or possible sharing of Its with PBNs / bad Neighborhood’s, can really hit search rankings but it is very unlikely that google will think that is your domain if the IP is dynamic like CloudFlare . it not going to hurt you because google looks at domains not IPs now.
but this is not something I would worry about from CloudFlare it cleans IPs so if you get one you will have a new one sooner if you tell them also the business & Enterprise plans are much cleaner the the free plan
this is just one more reason https://www.fastly.com/
But the short answer is yes it’s safe to use.
do you mind telling me what you’re hosting setup is now & who you host with?
Hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Custom hreflang tags in WP & using with Yoast
Hi My clients dev has added custom fields for adding hreflang tags to head of pages such as: "Rel Type", "The URL", and "Language Code" Am i right in thinking that until a different language/country version of the site is created these can remain empty or should they still be populated once added say with some sort of global reference or best left blank since will leave the head content global by default ? Also how important is it to add charset to the language code ? since seems optional ? Also this set up is on WP multi-site with Yoast and devs asked me the below: _One thing to note is that Yoast generates its own "canonical" tags - so if _
Technical SEO | | Dan-Lawrence
_you are going to use hreflang tags and canonical tags then you don't need to _
_add a canonical using the custom fields I have set up - Yoast has that _
sorted. _But if you are going down the route of NOT having any canonical tags - and _
_using a x-defult for the hreflang tags, I will need to try and suppress the _
_Yoast canonical tag so you can do this. Much depends on your approach and _
what you think is best. So how do i know if using canonicals or x-default, i take it best simplest to leverage Yoast and hence not add canonicals to custom fields ? Isnt x-default just for indicating language selectors/redirector not specific to 1 region? So long as havnt got those then good to proceed with Yoasts generated canonicals ? Cheers dan0 -
Do I use /es/, /mx/ or /es-mx/ for my Spanish site for Mexico only
I currently have the Spanish version of my site under myurl.com/es/ When I was at Pubcon in Vegas last year a panel reviewed my site and said the Spanish version should be in /mx/ rather than /es/ since es is for Spain only and my site is for Mexico only. Today while trying to find information on the web I found /es-mx/ as a possibility. I am changing my site and was planning to change to /mx/ but want confirmation on the correct way to do this. Does anyone have a link to Google documentation that will tell me for sure what to use here? The documentation I read led me to the /es/ but I cannot find that now.
Technical SEO | | RoxBrock0 -
302 redirect used, submit old sitemap?
The website of a partner of mine was recently migrated to a new platform. Even though the content on the pages mostly stayed the same, both the HTML source (divs, meta data, headers, etc.) and URLs (removed index.php, removed capitalization, etc) changed heavily. Unfortunately, the URLs of ALL forum posts (150K+) were redirected using a 302 redirect, which was only recently discovered and swiftly changed to a 301 after the discovery. Several other important content pages (150+) weren't redirected at all at first, but most now have a 301 redirect as well. The 302 redirects and 404 content pages had been live for over 2 weeks at that point, and judging by the consistent day/day drop in organic traffic, I'm guessing Google didn't like the way this migration went. My best guess would be that Google is currently treating all these content pages as 'new' (after all, the source code changed 50%+, most of the meta data changed, the URL changed, and a 302 redirect was used). On top of that, the large number of 404's they've encountered (40K+) probably also fueled their belief of a now non-worthy-of-traffic website. Given that some of these pages had been online for almost a decade, I would love Google to see that these pages are actually new versions of the old page, and therefore pass on any link juice & authority. I had the idea of submitting a sitemap containing the most important URLs of the old website (as harvested from the Top Visited Pages from Google Analytics, because no old sitemap was ever generated...), thereby re-pointing Google to all these old pages, but presenting them with a nice 301 redirect this time instead, hopefully causing them to regain their rankings. To your best knowledge, would that help the problems I've outlined above? Could it hurt? Any other tips are welcome as well.
Technical SEO | | Theo-NL0 -
MBG Tracker...how to use it?
So I am a new blogger that has been submitting guest blog posts to a number of different blogs. It was recommended that I use the MBG Tracker so I can track the back links. The problem is that I am totally lost on how to use this tool. As I said before I am new to this whole thing and I am not really sure what constitutes a "base link" and a "back link." In the author bylines we are linking to different pages within a larger website. If anyone can help me I would really appreciate it!
Technical SEO | | Stroll0 -
Redirect non-www if using canonical url?
I have setup my website to use canonical urls on each page to point to the page i wish Google to refer to. At the moment, my non-www domain name is not redirected to www domain. Is this required if i have setup the canonical urls? This is the tag i have on my index.php page rel="canonical" href="http://www.mydomain.com.au" /> If i browse to http://mydomain.com.au should the link juice pass to http://www.armourbackups.com.au? Will this solve duplicate content problems? Thanks
Technical SEO | | blakadz0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
How to use overlays without getting a Google penalty
One of my clients is an email subscriber-led business offering deals that are time sensitive and which expire after a limited, but varied, time period. Each deal is published on its own URL and in order to drive subscriptions to the email, an overlay was implemented that would appear over the individual deal page so that the user was forced to subscribe if they wished to view the details of the deal. Needless to say, this led to the threat of a Google penalty which _appears (fingers crossed) _to have been narrowly avoided as a result of a quick response on our part to remove the offending overlay. What I would like to ask you is whether you have any safe and approved methods for capturing email subscribers without revealing the premium content to users before they subscribe? We are considering the following approaches: First Click Free for Web Search - This is an opt in service by Google which is widely used for this sort of approach and which stipulates that you have to let the user see the first item they click on from the listings, but can put up the subscriber only overlay afterwards. No Index, No follow - if we simply no index, no follow the individual deal pages where the overlay is situated, will this remove the "cloaking offense" and therefore the risk of a penalty? Partial View - If we show one or two paragraphs of text from the deal page with the rest being covered up by the subscribe now lock up, will this still be cloaking? I will write up my first SEOMoz post on this once we have decided on the way forward and monitored the effects, but in the meantime, I welcome any input from you guys.
Technical SEO | | Red_Mud_Rookie0