How to use good keyword URL to help main site
-
Hi.
I'm a long time ecommerce guy and starting a third business. The main site URL is the name of the new business but I also purchased a .com URL that is our #1 keyword to target. So I need to know the best strategy to use the keyword url for helping with getting a top ranking for that keyword.
I'm curious if I can or should build out the keyword URL site for the search engines and use a 301 redirect. Can you get top ranking for a site that just redirects? Anyway, I guess you get my question. This keyword gets a ton of perfectly targeted traffic so seems like a goldmine if I work it right.
Thanks very much.
-
Thank you Greetings واتساب الذهبي.
-
I totally agree with Casey. I have be pushed to build keyword focussed microsites but unless you are willing to put efforts in building a content rich site registering domains with keywords is not useful.
A good example of content rich site used for seo purpose is http://www.privatecloud.com
The site is owned by EMC and is definitely designed well and updated with high quality content. Some of the content on this site is duplicate but it is done properly while giving credit to original link. A right mix of good quality content, regular updates, clean design and keyword rich domain has helped the site to be on first page for a competitive keyword.
-
Hi BreadMan!
If your goal is to rank #1 for this particular keyword, using the domain name with the exact match you've just bought is the best way to go. Search engines definitely reward this, though you'll also need to do all of the right things from a content, branding, marketing and linking perspective, too. Since they know that exact match domains can be easily exploited, they're sensitive to spam/manipulation, particularly so in new sites. I'd urge you to:
- Build out the new domain - perhaps redirect old content from other sites if you own it and want it associated with this one
- Make the site look great - good design is a signal of quality and detracts from the perception of spam. You want the type of look that can make it into the CSS galleries and awards and earn you some nice links and traffic that way Consider the sites that are featured in places like these: http://www.google.com/search?q=css+gallery
- Get some remarkable content on it - via a blog, an articles section, research you fund/produce/share, viral content, etc. You want to earn those first few hundred links authentically, without resorting to classic "push" link building tactics
- Earn some press - press releases, interviews, mentions on news sites, etc. - these go a long way to building credibility
- Invest in social media - the more Twitter followers, tweets, Facebook fans, shares and likes you have, the better you'll do in the engines (and these signals now count directly, too)
You can redirect the site, but you'll get little to no benefit from the domain name exact match. If you already have a very strong site and you're just seeking to protect the name and maybe use it to redirect for offline branding, that's fine, but it won't be a positive SEO contribution unless there was good content/good links pointing to it previously. Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to format URL if main key word is my domain name?
Hello All! I have a question about having my search term in my URL when the first two words are actually my domain name. For example, my domain is plutobeach.com and I want to optimize for events. Which is better? plutobeach.com/events plutobeach.com/plutobeach-events Is the latter keyword stuffing? I'm using the on-page grader here and wondering how much of a difference that can make. Thanks! Steve
On-Page Optimization | | recoil0 -
Keyword density or No. of Time keyword used
Now, I know that there is no set figure to be used here, whichever metric you are using and it will depend on the article and what is natural. However, lets suppose for a minute that we are taking a keyword in isolation, and I have a 2000 word article using the keyword 17 times and rank no. 3 in Google SERPS. The no. 1 slot uses the keyword 8 times but only has a 800 word article and only a B grade on the onpage ranker. Of course, there are off page factors as well, but just wondering what your thoughts are on whether you look at density or total keyword usage. It is easy to just write without think about keyword density or usage, but occasionally you end up using the keyword about 50 times, and it is then I have to actually think about it. Other articles I barely use the keyword because the article just writes itself and it works out fine, but these are generally shorter. With longer articles on my best converting pages, I can't help but think about it more and it ends up a little hit and miss.
On-Page Optimization | | TheWebMastercom1 -
Keyword Optimisation
In terms of on page optimization for Key words, should I be trying to optimise the page for all the keywords in my adwords campaign, which is approximately 200… or just the words that generate the most click throughs, etc
On-Page Optimization | | Hardley1110 -
Ecommerce- Keyword use in Product links on Category page
I'm wondering how Keyword use in Product links on Category pages can affect a pages rank? I have 1 site where this seems to be an issue but not on all categories. For this site, a site: keyword search ranks the category page as no.1 in the SERPS but a non-site: search shows 1 of the many products within the category as the highest ranking page (currently 20 in google) on this site. This product is probably the least likely to generate a conversion due to it's cost so this is less than ideal. The plural search of the keyword shows the category page and it ranks higher than the keyword itself (currently 9 in google) Category name and URL = keyword. The category is paginated with 12 products per page. Product URL and anchor text is brand-model-type (where type = keyword) I'd like to keep the product URLs and anchors as they are if I can as they are well searched terms themselves but I want to optimize a category page to rank for the keyword itself. Have any of you overcome a similar issue? Would adding more text to the category page dilute the issue?
On-Page Optimization | | MarcOZ0 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
Help with Appropriate Use of Rel Canonical
Whenever i enable Canonical URL through the 3DCart Control panel I get this Critical Factor error when running the on page report card: Appropriate Use of Rel Canonical Moderate fix <dl> <dt>Canonical URL</dt> <dd>"http://rcnitroshop.com/Nitro-Monster-Truck"</dd> <dt>Explanation</dt> <dd>If the canonical tag is pointing to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. Make sure you're targeting the right page (if this isn't it, you can reset the target above) and then change the canonical tag to reference that URL.</dd> <dt>Recommendation</dt> <dd>We check to make sure that IF you use canonical URL tags, it points to the right page. If the canonical tag points to a different URL, engines will not count this page as the reference resource and thus, it won't have an opportunity to rank. If you've not made this page the rel=canonical target, change the reference to this URL. NOTE: For pages not employing canonical URL tags, this factor does not apply.</dd> </dl> Now if I disable Canonical URL then run the on page report card again the critical error goes away but I get this Optional Factor error instead: Canonical URL Tag Usage Moderate fix <dl> <dt>Number of Canonical tags</dt> <dd>0</dd> <dt>Explanation</dt> <dd>Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic today.</dd> <dt>Recommendation</dt> <dd>Add a canonical URL tag referencing this URL to the header of the page.</dd> </dl> So basically I disabled it because obviously a Critical error is much worse then an optional error. Is there a way I can get rid of both errors?
On-Page Optimization | | bilsonx0 -
How do I get rid of duplicate page titles when using a php site?
Hi. I have an e-commerce site that sells a list of products. The list is divided into categories and then those categories for the various pages on the site. An example of a page title. would be given root/products.php?c=40 another page would be given root/products.php?c=41 Is there a way to structure the site with SEO in mind?
On-Page Optimization | | curtisgibbsiii0 -
Redirecting to a keyword-rich domain URL
It's best practice to choose a domain that has keyword in it. But if someone has just launched a website and the domain name does not have keyword, is it better to purchase a new domain name that has a keyword in the name and redirect existing domain to the new domain? Will that help SEO? (This just launched website does not have any traffic or links yet.)
On-Page Optimization | | Amjath0