Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Image file name, is it important
-
If I use the same image all over my site, do I need to change the file name to avoid duplicate?
Different alt text will be use on those images
-
The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.
-
Do you get any value/conversions out of that type of image referral?
-
My example was:
Filename: fireworks-display.jpg
Alt Text: Fireworks Display Night Extravaganza
Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.
-
Paul, I assume you mean making the image file name the same as the alt text? And both for the phrase that the page is optimized for, right?
-
As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic
-
You don't need to worry about some sort of duplicate content penalty for using the same image/filename all over your site. This is common practice, for example, Amazon uses the same logo image file on every page of their site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is the URL Matching the Page Title Important?
Hello I have tried searching for an answer on this but I can't get a clear answer due to the results when searching for URL title. I have just launched our second Shopify site for one of our brands. My first site launched in 2014 but when I launched I didn't pay much heed to SEO for page titles, URLs, etc so have retrospectively fixed this over time. For my Shopify site just launching I want to get it as right as possible from the start (learning from mistakes). My question is regarding URLs and what my approach should be for better SEO. So, I have a page with a Title of Newton Leather Wallets, Purses, Card Holders & Glasses Cases and the URL is https://www.tumbleandhide.com/collections/newton-leather-wallets-card-holders It was my understanding that I should try and make the URL reflect the Page Title more accurately. The problem is that this takes the character count to 77. On other pages it can be in the 80s. Will the above link be better for SEO than say just https://www.tumbleandhide.com/collections/newton I am just wary of the URL's being too long as my Moz Site Crawl is returning a lot of URLs that are too long. Thanks in Advance.
On-Page Optimization | | lukegj0 -
Is it OK to shorten your brand name in your title tags
If your title tag is over 55 characters, is it generally OK or good practice to abbreviate your brand name (at the end of the title tag) for the sake of the other keywords in the tag?
On-Page Optimization | | AliMac261 -
Clickable Images Question
This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark
On-Page Optimization | | markmiton0 -
Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.
Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!
On-Page Optimization | | K3v1n0 -
Can lazy loading of images affect indexing?
I am trying to diagnose a massive drop in Google rankings for my website and noticed that the date of the ranking and traffic drop coincides with Google suddenly only indexing about 10% of my images, whereas previously it was indexing about 95% of them. Wondering if addition of lazy load script to images (so they don't load from the server until visible in the browser) could cause this index blocking?
On-Page Optimization | | Gavin.Atkinson1 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
Wordpress & trailing slash on domain name
Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T
On-Page Optimization | | Jon-C0