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  4. Image file name, is it important

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Image file name, is it important

On-Page Optimization
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  • BigBlaze205
    BigBlaze205 last edited by Apr 8, 2011, 11:31 PM

    If I use the same image all over my site, do I need to change the file name to avoid duplicate?

    Different alt text will be use on those images

    1 Reply Last reply Reply Quote 0
    • dlrPaul
      dlrPaul @stevenmusumeche last edited by Apr 15, 2011, 5:47 PM Apr 15, 2011, 5:47 PM

      The ROI for this is a lot lower than general Search traffic (I've had 3 conversions from this), however, I would say that for the little work it took to do, 1 conversion would have made it worthwhile.

      1 Reply Last reply Reply Quote 0
      • stevenmusumeche
        stevenmusumeche @dlrPaul last edited by Apr 9, 2011, 4:36 PM Apr 9, 2011, 4:36 PM

        Do you get any value/conversions out of that type of image referral?

        dlrPaul 1 Reply Last reply Apr 15, 2011, 5:47 PM Reply Quote 0
        • dlrPaul
          dlrPaul last edited by Apr 9, 2011, 3:38 PM Apr 9, 2011, 3:38 PM

          My example was:

          Filename: fireworks-display.jpg

          Alt Text: Fireworks Display Night Extravaganza

          Also, the page content was heavily weighted towards "fireworks + display". Over the New Year period, when traffic on this site averages approx 20k, I had 200k impressions of this image via Google Image, it was short lived as once New Year passed, so did the search volume but it certainly opened my eyes to the possibilities.

          stevenmusumeche 1 Reply Last reply Apr 9, 2011, 4:36 PM Reply Quote 0
          • scanlin
            scanlin @dlrPaul last edited by Apr 9, 2011, 3:28 PM Apr 9, 2011, 3:28 PM

            Paul, I assume you mean making the image file name the same as the alt text? And both for the phrase that the page is optimized for, right?

            1 Reply Last reply Reply Quote 1
            • dlrPaul
              dlrPaul last edited by Apr 9, 2011, 3:11 PM Apr 9, 2011, 3:11 PM

              As Steve says it won't affect you for Dup Content. One thing to bear in mind when naming images is that optimising the filename along with the alt text etc.. can yield some surprising results via Google Image Search, I had an image ranking for the term "fireworks" delivering a substantial amount of traffic

              scanlin 1 Reply Last reply Apr 9, 2011, 3:28 PM Reply Quote 2
              • stevenmusumeche
                stevenmusumeche last edited by Apr 9, 2011, 2:06 PM Apr 9, 2011, 12:19 PM

                You don't need to worry about some sort of duplicate content penalty for using the same image/filename all over your site.  This is common practice, for example, Amazon uses the same logo image file on every page of their site.

                1 Reply Last reply Reply Quote 2
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