Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
E-Commerce product pages that have multiple skus with unique pages.
-
Hey Guys,
With the recent farm/panda update from google i'm at a cross roads as to how I should optimize product pages for a project i'm working on for a client. My client sells tires and one particular tire brand can have up to 15 models and each model can have up to 30 sizes. IE: 'Michelin Pilot Sport Cup' comes in 15 different sizes. Each size will have it's unique product page and description bringing me to my question. Should I use the same description on every size? I do plan on writting unique content for each tire model however i'm not sure if I should do it for every size. After all the tire model description is the same for every size, each size doesn't carry any unique characteristics that I can describe.
Thanks in advance!
-
this is always not the best answer. I've seen cases where the click has too many pages and it takes a long time to get to a product. A lot of the products too are similar so I combined a lot of parts together and hes getting 67% higher ctr and 3x more sales and phone calls.
-
Agreed. You now have your work cut out for you Jose.
-
If that's the case Jose, then unique content is key.
-
Thanks for your feedback guys! In reply to both of you, it is very common for a prospect to search for the size followed by the tire model IE: 275/60/15 BFGoodridge T/A. If I have unique pages per size I can optimize the page title to automatically use the size followed by tire brand followed by tire model. This way I have greater chances of the end user finding me. My other idea was to create size specific content that I can use above and below the model specific text.
-
Jose,
I'm curious to understand why you need a separate unique page for each size. Do that many people search for particular tire sizes as compared to broader tire related phrases? Personally I'd think that listing all tire sizes on a single page would be more user friendly. And it would allow for even more content on each model's page.
The other side of that reasoning is having hundreds of size specific pages that have no unique content other than the size (name for all intents and purposes) would classify those pages as thin content and less likely to have those pages rank especially given that you're unlikely to get unique quality inbound links pointing to most of those.
So my recommendation would be to focus on building up those model pages and not going with unique size pages. Or, alternately, finding ways to creatively generate a couple paragraphs of truly unique content for every size page in the system. Anything less and it's duplicate content.
-
I would suggest that for each model you create different unique content on the page (as each model should have different features and variants). Now instead of adding a new page for each size of each model, have a drop down box (on the model's page) that lets you select the size, so the user can instantly see the sizes available for the model and then you don't have to scramble to generate new content for each size (which would be difficult). This is a win-win situation for the user and for the client. Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
What is the best meta description for Category Pages, Tag Pages and Main Article?
Hi, I want to index all my categories and tags. But I fear about duplicating the meta description. for example: I have a tag name "Learn Stock Market", a category name "Learning", and a main article "What is Stock Market". What is your suggestion for meta description of these three pages that looks great for seo google?
On-Page Optimization | | mbmozmb0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Getting the Titles and Headings Right on Product Pages. Userbility vs SEO
Hey Mozzers, I am optimising a chaotic section of the site including many similar products. Writing unique content etc. The titles and urls were all over the place so my first job was to tidy them up so I could make some sense of the situation, especially as sometimes they didn't even match! I should point out were on Magento, so product name = Both the Heading and Title of the page, the meta title can be set separately. When i refer to title I mean both <title>and <h1></strong><br /><br />Before they existed as such<br />URL: domain.com/200-x-0-5-g-rs-232-balance.html<br />TItle: PC-1234 200 x 0.5g x 0.3 RS-232 Balance<br /><br />This format was (Product Code, Capacities, Resolutions, Accuracy, Product Title)<br /><br />The issue was all 60 products in a page followed this format. Navigating through the page was a nightmare and was just a jumble of numbers and highly confusing even to me who learnt what they all mean, especially when you had 8 products from the same range you got presented with<br /><br />APC-1234 200 x 0.5g x 0.3 RS-232 Balance<br />APC-1235 500 x 1g x 0.3 RS-232 Balance<br />APC-1236 1000 x 2g x 0.3 RS-232 Balance<br />APC-1238 5000 x 10g x 0.3 RS-232 Balance<br />APC-1239 10000 x 15g x 0.3 RS-232 Balance<br />APC-1210 20000 x 25g x 0.3 RS-232 Balance<br />APC-1211 50000 x 50g x 0.3 RS-232 Balance</p> <p>I changed them to something more user friendly.<br /><br />URL: domain.com/200g-precision-balance.html<br />Title: 200g Precision Balance<br /><br />This has seen the following benefits<br />- URL is now clear and means something to the user<br />- Product titles are easy to navigate and the page is more pleasing to the eye<br />- The jumble of numbers in the title are now all labelled and shown below each product listing in bullet point so the user can see the basic spec of a product without having to decipher any titles<br /><br />Upon reflection I has a couple of concerns I was hoping you could discuss, I am wondering if I have made the titles too simple.<br />1) I have no product code in the title<br />We have our own products manufactured and sell existing brands with their own product codes. Some of these can be lengthy. Adding them makes them hard to the eye and the page looked cramped.<br /><br />The codes are listed beneath each product title on category pages and on a list on the actual product page, but no where in the titles. <br /><br />2)None of our products have a brand listed in the title<br />None of the products on the site had brand names in anything but the images when i started and as such it snuck under my radar. But should i pre-fix all titles with a brand name?<br /><br />Should </p> <p>URL: domain.com/200g-precision-balance.html<br />Title: 200g Precision Balance</p> <p>become</p> <p>URL: domain.com/BRAND1-200g-precision-balance.html<br />Title: BRAND1 200g Precision Balance<br /><br />My instinct tells me to change things to include brands as its useful to the customer and should have an SEO benefit, but to leave out product codes as they are accessible to the customer where they are now and dont make things messy and unreadable.<br /><br />As always, thanks for the input!</p></title>
On-Page Optimization | | ATP0 -
What to do with multiple forms and thank you pages
Hi Everyone, I'm wondering what to do with form and thank you pages. I asked a question a long time ago about the contact page as noindex and was told by people that its better to leave it and write content for it and thats what we did. Now I have a client that does self storage and they have 4 locations and each location has a reservation page with a basic form but no content. Each page also redirects to a thank you page with tracking codes. There's a total of 6 "thank you" pages with different codes (this was done by yellow book). 4 "reserve your storage pages", 2 pages to pay for storage with iframes to 3rd party payment portals. I was told to noindex these pages but I'm not sure so I'm asking here. I was also told to nofollow and remove them from sitemaps. Thanks Aron
On-Page Optimization | | aronwp0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
Avoiding "Duplicate Page Title" and "Duplicate Page Content" - Best Practices?
We have a website with a searchable database of recipes. You can search the database using an online form with dropdown options for: Course (starter, main, salad, etc)
On-Page Optimization | | smaavie
Cooking Method (fry, bake, boil, steam, etc)
Preparation Time (Under 30 min, 30min to 1 hour, Over 1 hour) Here are some examples of how URLs may look when searching for a recipe: find-a-recipe.php?course=starter
find-a-recipe.php?course=main&preperation-time=30min+to+1+hour
find-a-recipe.php?cooking-method=fry&preperation-time=over+1+hour There is also pagination of search results, so the URL could also have the variable "start", e.g. find-a-recipe.php?course=salad&start=30 There can be any combination of these variables, meaning there are hundreds of possible search results URL variations. This all works well on the site, however it gives multiple "Duplicate Page Title" and "Duplicate Page Content" errors when crawled by SEOmoz. I've seached online and found several possible solutions for this, such as: Setting canonical tag Adding these URL variables to Google Webmasters to tell Google to ignore them Change the Title tag in the head dynamically based on what URL variables are present However I am not sure which of these would be best. As far as I can tell the canonical tag should be used when you have the same page available at two seperate URLs, but this isn't the case here as the search results are always different. Adding these URL variables to Google webmasters won't fix the problem in other search engines, and will presumably continue to get these errors in our SEOmoz crawl reports. Changing the title tag each time can lead to very long title tags, and it doesn't address the problem of duplicate page content. I had hoped there would be a standard solution for problems like this, as I imagine others will have come across this before, but I cannot find the ideal solution. Any help would be much appreciated. Kind Regards5