Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to track keyword performance over time?
-
The SEOMoz keyword reports show week-to-week changed in keyword positions, but what report can I run to see trends over time so that I can evaluate the effectiveness of our SEO efforts?
-
You can run a graphical report showing your Ranking History for each keyword targeted since you started your campaign.
To do this log into your campaign. Click View This Campaign/All Keyword Rankings.
On your Rankings Report click on the ranking you want to see charted. For instance, if you rank #1 on Google for a keyword this week, you can click on that ranking and a graphical report showing your Ranking History for that keyword since you started your campaign for that word will appear.
-
I too wish there was something like this. I download the rankings to the .csv file and then import into my master file with all my keywords. Takes a few minutes but worth it --- I can see my trends based on my SEO work.
-
You can also use the free program cuterank. It works okay and if you buy it you may produce the reports as wel.
-
Ah I understand now. SEOmoz does not have anything like this in their arsenal. There are a number of tools that you can use to do this, the two i'm familiar with :
Of the two I found Raven Tools much better but Authority has some features Raven does not so it is a matter of preference. Best of luck!
-
Clarification: The SEOmoz Campaign Manager shows me how all of my keywords did compared to last week. Does SEOmoz keep a history of keyword positions over time so that I can see trends?
-
Could you provide some clarification on your question? In my mind tracking the positions of multiple keywords over time is the best way to evaluate the effectiveness of your SEO efforts, along with :
-
of Visitors (Broken down into Traffic Sources)
-
of Conversions (Try to assign a dollar amount for this)
- Statistics on the amount of Indexed data
Follow this up with :
- A snapshot of this same data from last month (or last quarter, or last week) to highlight what you've done for the website with a particular emphasis on ROI.
- A plan for what you are doing next month (or next quarter, or next week)
Obviously if the client wants to get further into specifics you should be knowledgeable and prepared to do this.
Sam Crocker wrote a great YouMoz post on this just last week, it's a great read : Improving Reporting Efficiency and Relevance
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Link Tracking List Error
"I have been maintaining 5 directories of backlinks in the 'Link Tracking List' section for several months. However, I am unable to locate any of these links at this time. Additionally, the link from my MOZ profile is currently broken and redirects to an error page, no to Elche Se Mueve. Given the premium pricing of MOZ's services, these persistent errors are unacceptable."
Moz Pro | | Alberto D.0 -
What are Keywordbasket.com & Keyword-suggest-tool.com. Competitors have Tons of these
My client is in the Custom Scale Model industry. They build Custom Aircraft Models, Custom Ship Models and more. Their competitor's Backlinks reports have a Ton of metrics coming from: http://www.keywordbasket.com and https://www.keyword-suggest-tool.com There is line after line of these entries in the backlink report. As much as 50 line entries. what exactly is happening here? Are they manually using these tools to generate search entries and caching this data in the form of Backlinks? Please explain. is this a Gray Hat Tactic?
Moz Pro | | chachakhota0 -
MoZ vs SEMRush - Keyword Difficulty and Keyword With Low Competition.
Hi, My question is very focussed regarding these 2 tools. Is it correct to understand that MoZ tells keyword difficulty and not which keyword is easy to compete. And SEMRush tells which keyword is easy to compete but does not tell which keywords are difficult to compete? I mean one (Moz) misses the one part and the other (SEMRush) misses the other part. Hope some will enlighten me to the point. Best
Moz Pro | | Sequelmed0 -
A question on keywords that rank 51+
Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization - grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for, besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.
Moz Pro | | trumpfinc0 -
Keyword Research and Planning Flow
Hello, First post here. I am a IT infrastructure engineer that does application and deployment work mostly, but new to SEO. That being said, I am a firm believer in demming wheel and defined process/flow charts. I have a website up, built as best practice, its a Magento CE open source Ecommerce store. After some initial research, it seems I really need to define my keywords before I start branding my landing pages and such. So i am going to have to go back and implement the keywords and evaluate. But as I am reading it seems most SEO people try their keywords in google ad words first? Then implement? I am hoping to find some flow or process sheets on how successful Keyword research is done via step by step process and evaluation. And explanations of each. How many keywords to start with per landing page, how many to try and get in the H1 headers, paragraphs, URL. How long to leave keywords in to test? Also, I am a start up company that is competing with the big boys in my market space. I know I cant compete for the big keywords in my market? What is my best strategy for getting any kind of ranking as a small business in a global market? SEO is a mysterious, intriguing thing to me! Very much reminding me of one of my favorite whimsical quotes I will leave you will now, and thanks for reading. -Alex "Invention, my dear friends, is 93% perspiration, 6% electricity, 4% evaporation, and 2% butterscotch ripple." - Willy Wonka
Moz Pro | | iamgreenminded0 -
Capitalization matters? Are Keywords treated as Case Sensitive?
I have searched the forum for this questions and basically found the following answer: “Neither Google nor SEOmoz treat keywords as case sensitive. For example, “Jobfair” and “jobfair” should return the same results.” http://www.seomoz.org/q/does-capitalization-matter http://www.seomoz.org/q/are-keywords-case-sensitive http://www.seomoz.org/q/capitalisation-of-campaign-keywords-why-does-this-affect-traffic-but-not-rankings How then can it be that I get the following results in the Rankings Report? (see example pic) And more importantly, which one is correct? sCx74sd.jpg
Moz Pro | | lwadmin0 -
Any Other PAID Keyword Difficulty Tool?
Why is The Keyword Difficulty Tool so unreliable? Anyone know of another PAID Keyword Difficulty Tool? Right now I feel like I am getting ripped off for $99 a month for a tool that I have no confidence in...PLEASE HELP ANYONE
Moz Pro | | Local-Interactive0 -
How to track all domain keywords?
Hello, lets say I have domain www.example.com I want to track rankings of www.example.com/product and www.example.com/anotherproduct with different keywords, so do I have to set up 2 different campaigns? Or is it possilble to track whole root domain with paths? Thanks!
Moz Pro | | Rokas0