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    4. Are ampersands in title tags helpful or harmful?

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    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Are ampersands in title tags helpful or harmful?

    On-Page Optimization
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    • ydop
      ydop Subscriber last edited by

      Do ampersands in the title tag hurt your site's ranking?

      1 Reply Last reply Reply Quote 1
      • ydop
        ydop Subscriber @danrawk last edited by

        thank you.

        1 Reply Last reply Reply Quote 0
        • ydop
          ydop Subscriber @DanielFreedman last edited by

          thank you.

          1 Reply Last reply Reply Quote 0
          • ydop
            ydop Subscriber @Syed1 last edited by

            thank you.

            1 Reply Last reply Reply Quote 0
            • ydop
              ydop Subscriber @EGOL last edited by

              thank you

              1 Reply Last reply Reply Quote 0
              • ydop
                ydop Subscriber @HiveDigitalInc last edited by

                thank you.

                1 Reply Last reply Reply Quote 0
                • DanielFreedman
                  DanielFreedman last edited by

                  Ditto. Often use them, with no problems.

                  ydop 1 Reply Last reply Reply Quote 0
                  • HiveDigitalInc
                    HiveDigitalInc last edited by

                    I would consider them generally helpful - not necessarily for improving rankings, but allowing you to get more choice words into the text of a title or description that will then be read by a user in the SERP. Remember, the title tag not only helps you rank, but it is your opportunity to advertise directly to the client on Google's search results page. That savings of 2 characters can mean a lot.

                    ydop 1 Reply Last reply Reply Quote 2
                    • Syed1
                      Syed1 last edited by

                      No issues at all.. have been using them for years

                      ydop 1 Reply Last reply Reply Quote 0
                      • danrawk
                        danrawk last edited by

                        i use them as well and have not seen any issue.

                        ydop 1 Reply Last reply Reply Quote 1
                        • EGOL
                          EGOL last edited by

                          I have ampersands in lots of title tags... have not seen any problems.

                          Lots of people have ampersands as part of their brand

                          http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=%26

                          ydop 1 Reply Last reply Reply Quote 1
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