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  4. Are ampersands in title tags helpful or harmful?

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Are ampersands in title tags helpful or harmful?

On-Page Optimization
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  • ydop
    ydop Subscriber last edited by Jul 20, 2011, 3:53 PM

    Do ampersands in the title tag hurt your site's ranking?

    1 Reply Last reply Reply Quote 1
    • ydop
      ydop Subscriber @danrawk last edited by Jul 22, 2011, 3:25 PM Jul 22, 2011, 3:25 PM

      thank you.

      1 Reply Last reply Reply Quote 0
      • ydop
        ydop Subscriber @DanielFreedman last edited by Jul 22, 2011, 3:25 PM Jul 22, 2011, 3:25 PM

        thank you.

        1 Reply Last reply Reply Quote 0
        • ydop
          ydop Subscriber @Syed1 last edited by Jul 22, 2011, 3:25 PM Jul 22, 2011, 3:25 PM

          thank you.

          1 Reply Last reply Reply Quote 0
          • ydop
            ydop Subscriber @EGOL last edited by Jul 22, 2011, 3:24 PM Jul 22, 2011, 3:24 PM

            thank you

            1 Reply Last reply Reply Quote 0
            • ydop
              ydop Subscriber @HiveDigitalInc last edited by Jul 22, 2011, 3:24 PM Jul 22, 2011, 3:24 PM

              thank you.

              1 Reply Last reply Reply Quote 0
              • DanielFreedman
                DanielFreedman last edited by Jul 21, 2011, 11:35 PM Jul 21, 2011, 11:35 PM

                Ditto. Often use them, with no problems.

                ydop 1 Reply Last reply Jul 22, 2011, 3:25 PM Reply Quote 0
                • HiveDigitalInc
                  HiveDigitalInc last edited by Jul 22, 2011, 3:22 PM Jul 20, 2011, 4:36 PM

                  I would consider them generally helpful - not necessarily for improving rankings, but allowing you to get more choice words into the text of a title or description that will then be read by a user in the SERP. Remember, the title tag not only helps you rank, but it is your opportunity to advertise directly to the client on Google's search results page. That savings of 2 characters can mean a lot.

                  ydop 1 Reply Last reply Jul 22, 2011, 3:24 PM Reply Quote 2
                  • Syed1
                    Syed1 last edited by Jul 20, 2011, 4:26 PM Jul 20, 2011, 4:26 PM

                    No issues at all.. have been using them for years

                    ydop 1 Reply Last reply Jul 22, 2011, 3:25 PM Reply Quote 0
                    • danrawk
                      danrawk last edited by Jul 22, 2011, 3:23 PM Jul 20, 2011, 4:13 PM

                      i use them as well and have not seen any issue.

                      ydop 1 Reply Last reply Jul 22, 2011, 3:25 PM Reply Quote 1
                      • EGOL
                        EGOL last edited by Jul 22, 2011, 3:23 PM Jul 20, 2011, 3:57 PM

                        I have ampersands in lots of title tags... have not seen any problems.

                        Lots of people have ampersands as part of their brand

                        http://www.google.com/search?aq=f&sourceid=chrome&ie=UTF-8&q=%26

                        ydop 1 Reply Last reply Jul 22, 2011, 3:24 PM Reply Quote 1
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