Thank you for sharing the real-world results you've had using overlays and pop-ups. Good points.

Thank you, Kristina. Wise advice.

For what it's worth, the complicating factor about why we don't necessarily just put the message about "handcrafted" prominently on the inventory page is that we have multiple possible messages to emphasize. I many cases the message that the store is at a convenient, nearby location is most important, the fact that the furniture is customizable is second, and then the handcrafted aspect is maybe third or fourth. With this specific segment of AdWords traffic, by contrast, we want to clearly emphasize the "handcrafted" message most prominently.

We're about to launch an AdWords campaign targeting users who are searching for hand-crafted furniture. The website we're sending users to has a large inventory of furniture, and all if it is hand-crafted. But there currently is no page on the site specifically communicating that all the furniture on the site is hand-crafted.

So, rather than dump the user right into browsing the inventory, we want to put an intermediate step in place to say, in essence, "Hey, welcome, yes, we have lots of handcrafted furniture. In fact, all of it is hand-crafted. Here, have a look around."

The art director on the project is suggesting that a modal pop-up would be perfect for this scenario. It would greet the user, who could then dismiss the pop-up and move into the site.

I have two concerns about using a modal, though:

1. Does a modal violate Google's policy against pop-ups that open new windows?
2. Assuming we trigger the modal using Javascript, will AdsBot have any trouble crawling the content of the modal, such that it could hurt the landing page component of our quality score?

Thanks. This has been my side on the internal discussions I've been having with co-workers and I haven't used the defense of the long-tail keywords.

Thanks. In my case it would be more like car or cars with both being retail items but when you look to purchase a vehicle you like for a car but for instance cars.com is much better suited for the long term since it has been optimized.

I'm sure this question has been answered and asked a 1,000 different ways but what would be the best domain name to use in the long term (2 years +)? The plural versions (examples.com) which has a decent domain authority and is ranking 1st in Google search results yet has less search volume or the singular version (example.com) that has no current SEO value for the search term that we'd like to target however the singular version of the keyword has a much higher search volume? so basically will it be better to have the exact match that has more volume or the plural form that has better rankings after 2 years of doing SEO for each domain?

My guess is that using (examples.com) with the better domain authority and tightening the grip on its dominance in Google will still be more effective than having the exact match domain with more search volume for that keyword while performing the same amount of SEO even after two years.

Any suggestions?

thank you.

thank you.

thank you.

thank you

Do ampersands in the title tag hurt your site's ranking?