How to Add Content to a Product-Focused Site
-
I recently took over management of the SEO work for the following site: http://www.grovercorp.com/rings-and-seals/. I want to do link building, but don't have a ton of experience with it.
From what I've read, offering linkable content is the best way to get links. However, this site -- like many in industrial B-2-B -- is focused primarily on promoting their products. I'd like tto offer an article or add an infographic, but am not sure where I would put it? It doesn't seem like the architecture offers a good place to add linkable content.
Anyone have thoughts or suggestions?
-
Peoples love video, invest time on it and money.
Host in a professional video hosting as wistia.com
Make a embed anchor to ur page.
Delivery it to the peoples you want to focus in.
Make a e-mail marketing with the video and send it by wistia.
Probablly gonna help u a lot.
-
Great idea, Malachi. Thanks for the input.
-
Good suggestion, Mike. Appreciate the feedback.
-
Great ideas, Michael. Thanks for the feedback.
-
EGOL,
Great idea. I think it is something that the customer will go for. Thanks!
-
All good points. I've had a similar experience dealing with e-commerce sites like this and figuring out where/how to add content. I think you start with your products. Make each page as detailed and descriptive as you possibly can. This means everything from how the product is made, where it's made, it's uses, etc (all original copy if you can write it). Then add multiple pictures, possibly different angles, maybe even packaging. Then, one of the biggest things, add customer reviews. That's user generated content that people WANT to read when looking at an online store. The goal is to provide the customer with as much information as possible. Almost as if they are in a store, holding the product, asking a salesperson questions. Put it all out there for the user to see, and you're off to a great start. Here's an older, yet still useful, whiteboard friday by Rand from about a year ago on the subject.
-
Consider posting detailed article pages that enthusiastically show how to use your products with lots of photos, graphics and maybe video. Create some showing the benefits of using your products. These should not be chest-thumping content, instead friendly and generously informative.
Promote them across the site with "Learn How To Use This Product" links or images.
These detailed pages might attract links. They can boost your credibility. People will use them as reference documents. Make them easily printable for use offline.
-
a very quick review of your site showed some promise. you have a section for case studies etc.. you can use case studies to garner industry expertise and link build from that.
Another great way to start adding content to any type of website is a blog. if you were to add an industry specific blog to the site you could quickly start conversations with your b2b customers. Remember to provide industry specific news and thought stewardship and you can help link / content build very quickly. From there you can run some social twitter, fb, etc. and hopefully start growing links from that. personally I dont see much room on fb for my b2b, but i still see a lot of growth on twitter.
one last thought is to work with your happy customers to provide back links or cross links to start building out some good linking techniques..
just a quick .02 Im sure others will have some great ideas too
-
I am in a similar situation. Your best bet would be a blog or something similar covering industry news or company related information, such as new features or similar. Also guides or so could be one source. It is difficult for this kind of website though to release content without it seeming out of place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content of the Product Page
Hi Everybody : how can you tell if the content on the product pages are accessible by google ? please have a look at my product page : http://www.fireplaceproducts.co.uk/stoves/aarrow-stoves/aarrow-ecoburn-defra-wood-burning-stove/ i used classes in product page to set the key features, construction ,... i notices other companies done these as text and they get better ranks do you think that's the reason ? also to test that i added the text exact same as the key features , construction ,... as additional information at the end of the product page , would you thin that would be considered as duplication ? Kind Regards Arta
Link Building | | fireproductsuk0 -
Link on Every Wordpress Portion of My Site?
I have a website that is pretty popular with good SEO rankings. Part of the site is ran with Wordpress (homepage, articles and static content pages), another part is the forums using vBulletin (probably 75-80% of the pages on the site) and I also have a directory using another software. I have a new website and was going to add a link to it on my older site on the sidebar of Wordpress across all the Wordpress pages. Should I stay away from that or just put it on the homepage? The text is basically "Come check out the new {keyword} site at {SiteTitle}, by the founders of {OldSiteTitle}. I would have the keyword and sitetitle linked over to the new site. Would I be hurting either site by doing this or should it be looked at as a natural link as I do own both of the sites and want to let people know about the new site.
Link Building | | USACarry0 -
Pursuing Links on Sites You Have a Link From
Is it a bad idea to spend resources to get a second link from a site that already links to you? It seems like the marginal value of each additional link is much smaller than the first link.
Link Building | | ProjectLabs0 -
Quality Content...Sizzle
I see tons of 'push quality content'... push quality content.. Ok Ok. However, I am a little confused about this. Maybe I am understanding it wrong. Say I have a website about donuts. I am going to try to promote my donut website so people can see all my latest donuts and hopefully they will come into my local store and purchase them. I interpret quality content as writing about the topic of donuts. However, people who eat donuts probably don't care about the history of donuts, or the different types of dough used. They probably could care less about statistical facts that explain how my fictional donut company uses a whole wheat dough which will lower their cholesterol. What they want to see is a fat donut with icing on it. They want to see someone biting into it and enjoying it. How does a local donut company go about becoming #1 on the serps if they do not want to write constantly about all things donuts? A video would be nice for them perhaps? Like I said, perhaps I am overthinking this. But I have understood the best way to write quality content is to identify a problem that people are having, then find the solution, then write about it (or video). But sometimes people just need to be TEMPTED. Coca-Cola uses awesome commercials to promote their business. They are not writing articles about high fructose corn syrup. How does this so called 'temptation' factor play into SEO? I want to sell the sizzle not the sausage. Ultimately marketing is about getting more sales which means more money for the business. Being high on the SERPs helps get more sales (hopefully). Writing quality content is great and I am sure it works in plenty of areas. But I am not sure how to apply it to certain industries. Creative marketing ideas have to come into play to market the fake donut business. How do you tie these other strategies in so they help you with SEO? All I can think about is posting a 'cool' video on youtube/facebook and trying to get people to like it. Cross your fingers and hope it goes somewhat viral? Thanks!
Link Building | | SaborStyle0 -
Hey guys wondering which is more important getting links from authority sites or relevant sites?
basically a site that has really high authority but not that relevant or medium authority pages but relevant. an example an authority site with a mozrank of 80 or a relevant site of 20.
Link Building | | shrikey0 -
Nofollow links & content syndication
When syndicating content, I have heard/read that even if the piece you syndicate has a link back to your site (original post), the engines should be able to tell your post is the original because of the link that is pointing back. Is this the case when the links are "nofollow"? I think not, but I just would like to get someone else point of view. I think that if they don't want to follow the links, they should at least add noindex meta robots tags to the post so it doesn't create duplicate content... Any thoughts? Thanks!
Link Building | | bonnierSEO0 -
How do you find out what (and when) new websites are linking to your site?
I may be missing the obvious here, but is there any way (a programme or site) of seeing what new links come into your site? Obviously as anyone who works in SEO, I like to see which links we have got with the work we put in contacting webmasters, etc. But is there a better way than just manually looking through ALL the links? Any help will appreciated.
Link Building | | Weerdboil0 -
Why does Open Site Explorer list Twitter and Facebook links for one of my sites and not others
One of my sites has the nofollow backlink listed for Facebook and Twitter while 2 other sites do not. All 3 sites have had accounts for over a year. Does the amount of interactivity with the social media profiles have to do with it? I know it is a nofollow link but I was just curious as those profiles might help with the brand signal etc.
Link Building | | 4wheelparts0