Restaurant menu SEO: PDF or HTML?
-
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
-
Matt Cutts on PDF...
-
Lol, I was thinking about this exact article when I read the title.
-
both is best
-
From a user's perspective, be sure to look at how the site will show up on a mobile device. Here's a great post from The Oatmeal about what users want vs what they get from a restaurant website in general. http://theoatmeal.com/comics/restaurant_website
-
For SEO I would recommend HTML, with the option to download a PDF. That being said you should also consider how much time is wasted on doing it HTML. Can the company earn more money by spending their time on something else? I mean how often do people actually search for a certain dish when they are about to go out for dinner. My bet is that they are more likely to do a search like: "Italian restaurant in downtown Berlin" rather then "Broccoli slightly roasted in white-wine". Do you see what I mean?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Html V magento
Please excuse what seem like a naive question we are In process of updating our site from old fashioned html pages to magento store. Our html page ranks well and I don't want to upset the spiders when they find something different. We are keeping all the same content images etc. Is there any reason the magento page should not do as well as the existing html. URL is staying the same. We are think of replacing a few pages at a time rather than replacing everything on one go. Is that necessary?
Technical SEO | | Discountdisplays0 -
On-Page SEO of the SEOmoz Blog Section
Hey Everyone My brain isn't working (only had 1 cup of coffee so far - #2 on it's way) this morning and I could use some help. We're creating a blog on a site for a client of ours and I've been looking at the SEOmoz blog for best practices when it comes to the implementation of pagination, canonical tags and noindex. My questions: There is no use of the canonical tag on the main blog page or any of the paginated pages but it is being used on blog post pages. Why not use it on the main blog pages as well? I'm assuming because the blog pages are always changing with different content there is not much point? Paginated pages in the category sections i.e. http://www.seomoz.org/blog/category/1?page=2 are noindexed but paginated pages in the main blog section i.e. http://www.seomoz.org/blog?page=2 are not. Is this because of a duplicate content concern since the posts in the category sections are in the main blog section as well? If that's the case, why wouldn't the main category page i.e.http://www.seomoz.org/blog/category/1 be noindexed as well? What's the reason for noindexing the "Show # Posts" pages i.e.http://www.seomoz.org/blog?show=5 ? I'm assuming another concern of duplicate content? Any insights into these questions would be greatly appreciated and would help with the implementation of our clients blog. Thanks, Ken
Technical SEO | | noBulMedia0 -
How to start more deep seo.
Okay, lets say that I already fixed all my technical seo stuff. All my crawl errors and warnings are gone. Now I really want to start seo so I have a few questions. 1. I know I should work based on a page and not on a domain, so it means I should choose which keyword to optimize each page for? only one keyword per page? or it might be more? 2. Some keywords are very competitive for me, example for my site www.theprinterdepo.com, the best keyword to rank would be printers, but it would take years a beginner to do that, what should I do? 3. If highly competitive keywords are not an option, which keywords shuold I use? the ones that have more global monthly searches? Thanks
Technical SEO | | levalencia10 -
Mobile SEO Tips and Best Practices
Hi, Any advice on approaches for mobile SEO much appreciated. For example, what things do I need to do to optimise a mobile version of a desktop site? E.g. optimise titles, meta description, headings and copy, do I need to submit a mobile sitemap to Google? Do I need to link from the mobile page to the corresponding page on the desktop site and vice versa? Will Googlebot Mobile naturally find the site from the desktop link? What about link building for mobile sites, any thoughts on this, are there specific mobile sites that will link such as directories for a start? Any other tips or resources? Any SEOMoz resources on this? What about the same domain versus the subdomain debate about hosting the mobile site? Any thoughts? Many thanks
Technical SEO | | MarkChambers0 -
Reciprocal links / seo satellite
Hi guys, I am reasonably new to SEO. We operate a site. Lets call it brand.com. I would like to build up SEO juice and traffic for our site reasonably quickly, but with a view to not harming us in the long term. There are a large number of very small blogs in our space (> 100). Many of them are private blogs. I would like to gain links from these blogs. None of these blogs will send large amounts of traffic to our site on an individual basis, but in sum they provide both decent traffic and SEO juice. Leaving SEO out of mind I would offer them all returning links in exchange for linking to our blog (brand.com/blog) or our main domain (brand.com). They are decent quality sites that may be of interest to our users. They are not competitors and will not take any of our business away. Problem: I want to avoid being punished by Google for link exchange. In an ideal world I would event like to profit from these links from a SEO perspective. I have thought of a work around, but am not sure whether this will work at all. I will create 3 satellite pages: brand-partners.com, brand-tips.com and brand-blog-roll.com. I will feature links to these three sites prominently on my main site and my blog. This will provide these three sites with some SEO juice and trust from bloggers. In return for linking to my site, I will offer the small blogs links from these three "satellite" pages. I will try to diffuse the picture by adding some random links and obtaining some random links that I don't link back to. My approach is to always provide value to our users. Apart from the diffusing bit above I would say that creating these small hubs provides value (as we recommend valuable sites), while still enabling us to have some SEO effect. As I am reasonably new to SEO, I don't know whether the above is already a standard tactic employed or whether it contains some horrible pitfall that I should be aware of. I would be very thankful for any tips or feedback! Thank you and all the best, Daan
Technical SEO | | daan.loening0