Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Restaurant menu SEO: PDF or HTML?
-
Is it better to use a PDF or hard code restaurant menus (or any document for that matter) in HTML? I want the content to be indexed and thought PDF was the way to go for several reasons, but I wanted to get confirmation on this before I move forward.
-
Matt Cutts on PDF...
-
Lol, I was thinking about this exact article when I read the title.
-
both is best
-
From a user's perspective, be sure to look at how the site will show up on a mobile device. Here's a great post from The Oatmeal about what users want vs what they get from a restaurant website in general. http://theoatmeal.com/comics/restaurant_website
-
For SEO I would recommend HTML, with the option to download a PDF. That being said you should also consider how much time is wasted on doing it HTML. Can the company earn more money by spending their time on something else? I mean how often do people actually search for a certain dish when they are about to go out for dinner. My bet is that they are more likely to do a search like: "Italian restaurant in downtown Berlin" rather then "Broccoli slightly roasted in white-wine". Do you see what I mean?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Cross Canonicalization for domains with same menu
I have a client who took 3 pages from its main website and made them into their own domains. So that now, for example,
Technical SEO | | Shrine.SEO.Gal
www.mainsite.com/page
redirects to
www.page.com This is so users can be given access to the content on that specific page with ease.
Now, www.page.com has the same menu items as www.mainsite.com, so that users who select the menu items on www.page.com will be circled back to the main site. But this means that there are now different URLs for these pages.
ie:
On www.mainsite.com there is: www.mainsite.com/menu-item
(the content resides here) And on www.page.com there is: www.page.com/menu-item
(Which is basically "scaffolding" to support the page and a means to get around, so to speak.This is to make any and all pages accessible at either domain. ) I have only seen this type of URL on the Moz campaign crawl. In the real world, when a user selects a menu item from the www.page.com, it will circle back to www.mainsite.com/menu-item SEO-wise, should I use cross-canonicalization to point www.page.com/menu-item to www.mainsite.com/menu-item? Or would this be splitting hairs since these are only seen on the Moz crawl?0 -
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Barba Plugin and SEO
Hello, community! My client wants to use the barba.js plugin for their new site. What are the implications for SEO?
Technical SEO | | SimpleSearch0 -
Do long UTM codes hurt SEO?
Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
Technical SEO | | Cassie_Ransom0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
How to SEO a Website Built off Godaddy?
I have a client whose website is built off Godaddy services. I know Godaddy is not the right choice for building a website, but what's done is done. The client has already bought the Godaddy services and there's no way I can tell him to go rebuild his website before we could optimize it for SEO. I'm already facing a lot of challenges while optimizing on-page elements. When I wanted to verify the ownership for Google Analytics and Webmaster Tool via his Godaddy account. the process failed many times. it looks like Godaddy is using some kind of caching not allowing us to modify the codes. For example, I'd applied the site verification codes for Webmasters Tool 48 hours ago, and the metatag for google site verification is not yet updated in the frontend. It's quite frustrating. What would you suggest?
Technical SEO | | suskanchan1 -
Does Bitly hurt your SEO?
I often use bit.ly or Google URL shortener in links when other websites post my articles so I can track clicks. However, I am thinking this may HURT my SEO given that it is taking away a back link to my website. Is that logic correct ? If so, what is a good way to be able to track clicks if a website posts your article without jeopardizing the SEO value?
Technical SEO | | StreetwiseReports1 -
Iframes & SEO
I've got a client that wants a site with all content in iFrames. They saw another site they liked & asked if we could do it. Of course we can technically. How big a negative hit would they take with SEO? Is there anything we can do to mitigate it, such as redirects, etc? Thanks for the help!
Technical SEO | | wcksmith0
