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  4. Linking Sister-Sites - Diapers.com Example

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Linking Sister-Sites - Diapers.com Example

Intermediate & Advanced SEO
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  • SEOPA
    SEOPA last edited by Nov 30, 2011, 6:56 PM

    Many of the big guns like 1800 Flowers, Diapers.com and others all have their sister sites in tabs at the top.

    Example: http://www.diapers.com/ with their 3 other properties.

    Since all properties link to one another on every page, it's really a wash, right? No real gain as engines know they are connected and it's the same link multiple times. No real problem either as it's natural for the user experience to have reciprocal links here between the brands.

    Any additional thoughts here?

    1 Reply Last reply Reply Quote 0
    • SEOPA
      SEOPA @THB last edited by Nov 30, 2011, 10:58 PM Nov 30, 2011, 10:58 PM

      Agreed. From a branding/UX perspective it is key. I'm just making sure there isn't anything that can hurt things. Like you said though -- if it's for the user and natural it should be fine.

      1 Reply Last reply Reply Quote 0
      • THB
        THB @sesertin last edited by Nov 30, 2011, 7:56 PM Nov 30, 2011, 7:56 PM

        Exactly.  I don't think there is much SEO value to be honest; however, on a highly-trafficked site it will definitely help spread the word of your affiliations.

        But like I said, don't try and get sneaky with the keywords.  In my opinion, stick to the brand name anchor text.

        SEOPA 1 Reply Last reply Nov 30, 2011, 10:58 PM Reply Quote 0
        • sesertin
          sesertin last edited by Nov 30, 2011, 7:49 PM Nov 30, 2011, 7:49 PM

          It is legit as carries user benefit. I'm pretty sure that is forwards link benfits as well.

          I think this is not real SEO itself, but rather cross-marketing or brandring issue, however owner of all brands is the same I suppose.

          THB 1 Reply Last reply Nov 30, 2011, 7:56 PM Reply Quote 1
          • THB
            THB last edited by Nov 30, 2011, 7:31 PM Nov 30, 2011, 7:30 PM

            It's perfectly legit in my opinion, as long as it's honest.  Rule of thumb is only make changes/additions to your site where if penalized, you have a valid, honest explanation.  If you can't explain yourself, well, they'll have no mercy on you.

            BTW, here's another example: http://oldnavy.gap.com/

            My only suggestion to stay on the safe side would be to not use keyword-stuffed anchor text.  I would recommend using the brand name when cross-linking instead.

            Take this site for example: http://www.hometrader.ca/  Go to the footer and see how they link to each of their sister sites under Partners.

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