Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Building backlinks on sub-pages instead of main page(rood-domain)

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Building backlinks on sub-pages instead of main page(rood-domain)

    Link Building
    2
    4
    2582
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Ralchev
      Ralchev last edited by

      Hey Mozzers!

      I am facing a problem and I need advice.

      I have recently opened my new website, which purpose is to offer quality articles, optimized for SEO. The problem is that I cannot find the right keyword to use for the main(root) domain (http://xxxxxx.org) as it is consisting of many niches.

      Is it a good idea to build backlinks on pages (http://xxxxxx.org/the-keyword-for-ranking) instead of building them on my root-domain?

      So basically, my root-domain will have less backlinks than my pages inside?

      Please give me some advice and way to act with.

      Thank you

      1 Reply Last reply Reply Quote 0
      • SimonCullum
        SimonCullum @Ralchev last edited by

        Great, you're welcome, glad to help 🙂

        1 Reply Last reply Reply Quote 0
        • Ralchev
          Ralchev @SimonCullum last edited by

          Great answer! Thank you! I got your point.

          Also thanks for the Black Friday link, i'll watch it immediately.

          Thanks,

          Ralchev.

          SimonCullum 1 Reply Last reply Reply Quote 1
          • SimonCullum
            SimonCullum last edited by

            Hi there

            From the sounds of things in your question, yes, you will likely be better off targeting your internal pages to rank for relevant search terms rather than your homepage as a 'catch-all'.

            So e.g.  http://xxxxxx.org/the-keyword-for-ranking  try to acquire (natural, not paid) inbound links to these pages from relevant authoritive websites with relevant anchor text.

            Your homepage will acquire links anyway (usual scenario), this page will rank for your brand and perhaps main overall keyword, difficult to tell though without knowing anything about the website.

            There was an interesting White Board Friday recently entitled "Mapping Keywords to Content for Maximum Impact" which is worth a view. It introduces the concept of the 'Frankenpage' which is best avoided (e.g. a homepage or internal page that tries to cater for too many different topics and keywords), better off targeting 1 page for one or two phrases based around 1 main topic.

            Hope that helps,

            Regards

            Simon

            Ralchev 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Tv2.ro

              link building

              link building

              https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
              https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
              https://t.me/iv?url=https%3A%2F%2Fantena24.ro
              https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
              https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
              https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
              https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
              https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
              https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
              https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
              https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
              https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
              https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
              https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
              https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
              https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
              https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
              https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
              https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
              https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
              https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
              https://www.earth-policy.org/?URL=https://antena24.ro
              https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
              https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
              https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
              https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
              https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
              https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
              https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
              https://m.verywed.com/redirect.php?url=https://antena24.ro/
              https://www.projekt-office.ch/?URL=https://antena24.ro
              https://mobile.myprice74.ru/redirect.php?url=antena24.ro
              https://www.libenar.it/?URL=https://antena24.ro/
              https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
              https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
              https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
              https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
              https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
              https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
              https://www.htcdev.com/?URL=antena24.ro
              https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
              https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
              https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
              https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
              https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
              https://results.dogpile.com/search/web?q=antena24.ro
              https://www.ask.com/web?q=antena24.ro
              https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
              https://duckduckgo.com/?q=antena24.ro&ia=web
              https://www.bing.com/search?q=antena24.ro
              https://search.yahoo.com/search?p=antena24.ro
              https://search.yahoo.co.jp/search?p=antena24.ro

              Link Building | | Tv2.ro
              1
            • shelbythomas

              Why are there less backlink domains in Moz vs. Semrush?

              For our domain studyville.com, Semrush is reporting 46 linking domains, and Moz is reporting 7. Does anyone know where there is such a large discrepancy?

              Link Building | | shelbythomas
              0
            • wcksmith1

              Nofollow backlinks - are they worth it?

              As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink.  Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing.  I'm just trying to gain some perspective. Thanks,  Wick

              Link Building | | wcksmith1
              0
            • Sassandgrace

              Redirects affect on page and domain authority

              Hi - excuse me if this is stupid question but I'm rather new to this. Currently the PA for the home page is 16 and the DA 28 and I have some concerns that my efforts are being diluted. When I use OSE on www.sassandgrace.co.uk I get different link results to sassandgrace.co.uk but there is a redirect in place to sassandgrace.co.uk and cannot run a crawl report, for example, on www.sassandgrace.co.uk. The PA and DA are identical for each but the number of links different With a smallish number of links pointing to each but with a redirect in place, am I losing some of the effect or is having the redirect in place giving me all the credit for links to both addresses? Thanks

              Link Building | | Sassandgrace
              0
            • The_Kiwi_Man

              $10,000 backlink?

              Hello guys, Would you pay $10k for a pr9 backlink? Thanks!

              Link Building | | The_Kiwi_Man
              0
            • increation

              Finding pages with a high Page Authority

              Hi, Whats the quickest way to find pages with a high authority using SEOMoz? Cheers Mik

              Link Building | | increation
              0
            • Store21

              Do links from my own subdomain to my main domain carry any value?

              I currently have a Wordpress blog set up on a subdomain i.e blog@ etc.  I wanted to know whether the links from the blog to my main site carry any value.

              Link Building | | Store21
              0
            • Jvalops

              Building Links to Exact Match Domains

              What are the pros and cons having exact match domain and how can you create a brand name and build backlinks? Say we have a domain personalizedbirthdaygifts.com We are quite stuck with what anchor text we need to use and how do we vary it? I've heard that we have to stay away from using commercial keywords as anchor text heavily. We have to also use our brand name. And here we get stuck as we don't have a brand name. In this case Our brand name should be personalized birthday gifts but this is also commercial keyword. I have seen before similar websites droped from ranking because they have commercial keywords in their domain and most of their backlink anchor texts are commercial. If I had a website called twentyfive.com selling birthday gifts it would be a lot easier. But when you have a website personalizedbirthdaygifts.com and trying to rank for personalized birthday gifts and birthday gifts it's tough. OR isn't it? I hope I explained it well and didn't confuse anybody... Thanks

              Link Building | | Jvalops
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter

            Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.